Twitter趋势报告 看看你的客户 在关注什么 ■ 随着科技不断发展,用户可以通过越来越多样的平台尽情创作、发表自己的观点看法, #创作者文化 在这样的背景下逐渐兴起,成为互联网环境中重要的一部分。在过去的两年中, #创作者文化 经历了怎样的趋势演变呢?我们将聚焦 #创作者文化 和其三类演变趋势,并讨论品牌如何围绕「创作者文化」连接用户。 演变趋势 职业创作者 通过创造实现梦想 01 随着创业
视频特辑 如何做好视频营销 视频内容如今已成兵家必争之地。内部数据显示,Twitter每天有超过 20亿 的视频浏览量,同比增长了 66% 。常言道,“知己知彼,方能百战不殆”,视频内容好在哪里?如何寻找视频灵感?观众更期待什么样的视频?有哪些案例可以参考?为了帮助Marketers更好地做出运营决策, 熊猫君向大家分享Twitter视频主题,一起学习视频营销三十六计! 视频特辑的第一期—— 为什
营销者为达成积极的短期目标时,会倾向使用下层漏斗的一些Facebook 策略(例如效果类 (DR) 营销),而不是采用上层漏斗策略(例如品牌营销)。因为品牌打造对于短期销售目标来说,通常没有显著帮助,甚至有可能造成负面影响。 但品牌营销真的与效果类营销相抵触吗?这二者能否通力合作,帮助广告主实现短期长期目标两手抓? 为了弄清真相,Facebook与 Analytic Partners 和 Grou
Twitter趋势报告 看看你的客户在关注什么 作为实时性的公共对话服务平台,Twitter每时每刻都在汇集涵盖不同领域的无数声音。人们访问Twitter是为了交流他们重视的各种话题,在此找到交流的对象。这些交流为品牌提供了一个窥探文化的窗口。据数据调查, 文化关联性与品牌收入之间有高达73%的相关性。 通过分析Twitter上的对话,品牌可以通过全新的视角了解不断变化的文化趋势和态度,从而实现品
Facebook vs iOS14.5 对抗隐私新政的努力从未停歇 为什么要简化广告结构? 因应苹果的 ATT 隐私强制执行,广告主针对 iOS 14.5+ 的用户投放广告时,将被限制在 1X9X5 的广告结构,也就是一个广告帐户,每个广告帐户9个广告系列,每个广告系列5个广告组的架构。依据这个限制,Facebook 执行了广告测试,并透过测试结果得到最佳实践。 适用对象? 建议以下类型的广告主采
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1. https://www.facebook.com/policies/ads/prohibited_content 2. https://www.facebook.com/policies/ads/prohibited_content 3. https://www.facebook.com/business/help/96840277987360
这位出海广告主,留步! 熊猫君见您志在四海、前途远大 故有一秘籍相赠 《Facebook 广告出海旅途政策探索指南》 聚焦新老广告主的不同诉求 覆盖广告投放全流程 详解各种常见痛点 一册在手 Facebook出海放心走 开卷有益 每天,全球各地有超过12亿人在使用Facebook,为了将Facebook打造成让每一位用户都倍感信赖、安心的平台,Facebook和Instagram建立了一整套完善的
行走世间 总有归宿 名为“母亲” 母亲节即将到来之际 熊猫君祝每一位温柔伟大的母亲 平安 健康 美丽 快乐 小声提醒:拼事业也别忘给妈妈送祝福哦! 导读 这个节日有着不可思议的魅力,她让全球市场为她变得温柔,消费也更加繁荣,这是一箭双雕的营销机会,通过恰当的策略方案,可以实现 销售订单暴增 与 品牌忠诚度建立 的double收益。本期,熊猫君将从 消费力 与 偏好
近日,Twitter正式公布2021 财年第一季度财报,展现出在全球市场的良好发展势头,接下来,熊猫君为您划重点! 收入 坚实的开端 第一季度为 2021财年奠定了坚实的开端,Twitter全球营收总计10.4亿美元,同比增长28%,反映出品牌广告业务在三月的强势表现,并加速了移动应用推广(MAP)产品的同比增长。营业利润率为5%,反映出Twitter对于公司最高目标的持续投资。 美国本土市
PandaMobo 当当当~Facebook近期对 APP审核与ACE粉丝页评分相关做了更新,熊猫君这就带大家来看更新的具体内容~ APP审核延伸 自2021年6月8日起,Facebook将针对移动应用安装广告的广告政策实施扩展,如同去年7月与10月份公告过的,对于APP的广告推广审核除广告内容外亦会对下载APP进行审核。 Facebook致力于为广告商,发布商和用户营造一个安全的环境。广告政策规
PandaMobo 我们第一期内容为大家呈现了消费者在疫情前后线上消费行为和购物心智的变化。在消费者行为变化的同时,过去一年电商各主要品类的竞争格局也发生了一定改变,所以,第二期内容为大家带来海外赛道的分析~ 疫情促使电商零售品类变得更加丰富,一方面,更多线下传统品牌延伸至线上,另一方面,零售商纷纷加码线上投入。不同细分行业的垂直DTC品牌如雨后春笋般涌现,服饰时尚、家居园艺、3C和美妆是四大机会
近日,Google与德勤合作的《2021 中国跨境电商发展报告》正式发布了~~这份报告里有跨境电商卖家关心的海外消费者的趋势洞察,有海外赛道的分析,有中国六大类跨境电商企业出海的现状,也有DTC品牌的成功实践~ 涉及到众多品牌化运营的干货内容,今天,熊猫君就为大家捋一捋~(文章末尾有惊喜哦 ) 报告聚焦于品牌化运营及品牌大站的打造,熊猫君接下来会将报告分四期的形式为大家进行解读,带来一系列新的行业