亚马逊现在还能做吗(为什么大卖在亚马逊被封)
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为什么亚马逊最近无故关闭了很多中国卖家店
我去年也在亚马逊上开了一个店铺,刚花了几千块买了UPC码准备大干一场,结果帐号被封了,我想来说几句,首先亚马逊作为一个正规的有明确的规范条律,不会无缘无故的封你的帐号,封号肯定就有你违规的地方,首先你要注册你自己商标来保护自己,注意是当地的商标,比如美国,欧盟;如果你是跟卖别人的产品,很容易就封号了,说个比较不太好听的,中国的很多卖家喜欢走捷径,正规经营才是长久之道!
亚马逊为什么大规模封号呢,制裁中国电商
这次美国亚马逊大面积封杀中国商家,表面上的原因是国内商家“习惯性求好评”导致的。大家平时在网络购物的时候,受到包裹里除了买到的商品之外,通常还会夹带一张小卡片,上面一般会写着“好评返红包”之类的文字,也是要求顾客主动给予好评,然后商家再通过返现的方式给主动好评的顾客一定奖励。这样一来商品的好评率就会增加,在电商平台通过关键词展示的时候,排名就有可能会靠前。同时,其他顾客在选购商品的时候,通常也会选择好评率高的。因此商家通过花钱的方式向用户买好评,已经成为了国内电商平台的“潜规则”。
其实商家买好评这类手段在任何电商平台都属于违规行为,所以商家在求好评的小卡片上往往也会注明在拍摄买家秀的时候不要露出卡片,以免被平台惩罚。但实际上国内平台对商家求好评的行为通常是睁一只眼闭一只眼的,因为商品的好评率高了之后销量也会增加,平台就可以从中抽取更多的佣金,对平台和商家而言是一种“双赢”。
但是买好评的这种行为也会让一些本身质量不高的商品出现在平台搜索列表的前列,不真实的好评也会起到很强的误导作用,并最终导致用户在购买这些商品之后,发现完全没有评论说的那么好。所以国内的一些商家如果刷好评太过分的话,也会被平台处理,但通常只是罚款了事。
而亚马逊作为一家海外平台,规则相比国内要严格得多,对于卖家刷单刷好评的行为肯定是严令禁止的。但是国内的一些卖家习惯了国内电商平台的宽松环境,依旧将刷单刷好评的做法照搬到了亚马逊平台上,因此遭遇亚马逊的封店封号并不算冤。
但是亚马逊不仅将刷单刷好评的中国卖家全部封号,甚至连卖家的账上资金以及尚未出售的货物全部封禁,这就有些过于严厉了。关于亚马逊是否有权利扣押卖家的货品,在网上也引起了很大的争议。也有不少卖家认为,亚马逊自营商品也存在利用卡片求好评的现象,却没有受到任何处罚,因此质疑亚马逊是在搞“双标”,主要就是针对中国卖家。
据悉,本次亚马逊以商家刷单刷好评为由总共封禁了5万个头部商家,其中大部分都来自中国深圳,预计损失在千亿元规模。包括帕拓逊、通拓、泽宝、有棵树等头部亚马逊卖家都有波及。
归根究底,“诚信”原本就是商业活动的一个最基本的原则,国内卖家在海外平台通过刷单、刷好评的方式赚取利润,遭到对方平台的严惩也无话可说。其实国内电商平台刷单刷好评的顽疾早就应该好好治理一下,只有这样才能保护网购消费者的权益!
亚马逊账户被冻结订单会取消么
会取消
订单取消率是通过将发货前的订单取消数除以特定时间段内的订单数得出的。如果订单取消率高于2.5%以上,则肯定会导致亚马逊帐户被冻结。
亚马逊店铺被锁定
第一种:产品不符合亚马逊相关规定导致的店铺被封
第二种:产品与描述的问题导致的店铺被封
第三种:单账号和关联账号限制导致的店铺被封
第四种:亚马逊绩效指标差导致的封店
第五种:销售假货导致的店铺被封
第六种:侵犯知识产权导致的店铺被封
第七种:KYC审核不过关导致的店铺被封
第八种:刷单、刷评论、刷爆款导致的店铺被封
亚马逊卖家账户欺诈封号,该如何处理
1.因收到投诉卖假货账号被冻结,申诉模板1
DearAmazonTeam,
Ithasbeenbroughttoourattentionthatoursellingaccounthasbeensuspendedduetoclaimsthatwehavelistedinauthenticitems.
Thisisveryalarmingtousandweimmediatelyinvestigatedtheclaims.Whatwedeterminedisthatwewereactuallynotsellingcounterfeititems,butwedidn’thavethepermissiontorepresentandselltheseitemsasnew.
WewereabletodetermineourmistakebyresearchingthePoliciesandAgreementsofAmazonandquestioningfellowsellersonAmazonsellerforums.Wecertainlydidnotintendtoinfringeuponontheintellectualrightsofothers.TheASINlistedwasanitemthatwepurchasedatfullretailprice.
Weonlyhadoneofthisitemandwehadnointentionofmisrepresentingthiscompany.Wehaverealizedthatwehaveseveralotheritemsthatviolatethispolicyinourinventoryandweneedtoaddressthisimmediately.
Hereisourplanofactiontoavoidfutureproblems
-First,wewillthoroughlyreviewallAmazonPoliciesandAgreements-nextwearegoingtoexamineeveryitemwehavelistedandmakesurewehavethepropercredentialstoselltheseitemsasnewonAmazon.
-anyitemsthatwedonothaveinvoicesforwillbechangedtoandsoldinusedconditionorthroughothersellingchannels
-Finally,weputmeasuresintoplacetoconstantlymonitornewlylistedinventorybymepersonallytoavoidinfringementonothers'propertyrights.
Pleaseknowthatthesepolicyviolationswerenotintentionalandwedoapologizetoanypartiesthatweinfringedupon.WehavebeenhappilysellingonAmazonfornearly2yearsandaftersomeinitialstart-upbumps,wehavebeenabletokeepgreatmetricsandprovidegreatproductstomanyhappycustomers.IhopeyourealizethatwearesincereinourintentionsandhopetobesellingonAmazonagainsoon.Thankyouforyourconsideration.
BestRegards
xxxx
2.因收到投诉卖假货账号被冻结,申诉模板2
DearAmazonsellersupport,
Thankyouforyourconcernaboutouraccount.
Wereceivedanotificationtodaythatoursellingprivilegehasbeenremovedcausewesoldcounterfeitproducts.
Weimmediatelycheckthelistings.
Firstlyweareverysorryaboutourignorance,wearenewtoAmazonselling,wearelackingoftherulesandpolicieswhensellingonyourplatform.
Secondly,astheitemsofAmazonsellerperformancestated,wedidnotknowthisproductiswithitsownbrand,tothispointweacknowledgeitisourfault.
Wehadremovedthelistingsandpromisewewon'tsellitagainonAmazonifwedonotgetthewarrant.
Wouldyoupleaseconsidertheaccountsellerratingandcustomersfeedbacktous?Weprovidedcustomersbothgoodproductsandcustomerservice.Wenevergotaclaimornegativefeedback.
HopeAmazoncanlookthroughtoit.
Ifyoucangiveusachance,wewilldoasfollows:
1.Absolutely,wewillseethroughallthepoliciesandrulesaboutsellingonyourplatform.
2.Wewillcheckthelistingsinouraccounttoseeiftherehavesomewhichdonotmeetyourrequirements,ifitdoes,wewillfixitimmediately.
3.Wewillcheckalltheproductswe'vebeensold,anycomplaintsorproductissueswewillsolvetheminaproperwaywithin12hinfavorofthecustomer'sright.
4.Ifanysellingquestions,wewillconsultAmazonforhelp.
Sincerely,wewritethis.WewilltryourbesttoprovideoursalesonAmazon.
WebelieveAmazonwillgivethisissueseriousconsideration,andtous,thereisahope,anewchanceforus!
Lookforwardtoreceivingyourreply.Bestregards店铺名
3.因收到投诉卖假货账号被冻结,申诉模板3
DearSellerPerformanceTeam,
Firstofall,wesincerelyapologiesfornotbeingabletofollowamazon'spolicies.Weaccept,solelyweareresponsibleforsellinginauthenticproductsonamazon.
BeingaselleronAmazonitisourresponsibilitytoprovidethebestproductsandservicestoourvaluablecustomers.
Weareresponsibleforthecomplaints.Weacceptthattheseissuesariseduetocompetitivebehaviorwithothersellers.Butintentionallywedonotwanttoprovideanyinauthenticproductstoourcustomers.
Asyoucancheckwearesellinghundredsofproducts,butwementionedgenericproductsinalllistings.Buttheseproductsgotlistedduetomistakeandunintentionally.Wereallydoapologiesforthisandweavoidthesetypesofmistakesinthefuture.
-Descriptionoftheissuesthatcausedthecomplaints.
Weprocuredproductsfrominauthenticsupplierswithoutproperinvoiceanditcreatesissueswithourvaluablecustomer.
Thenfoundtheproductisinauthenticallymanufacturedandpackedinthesamepackingasliketheoriginalone.
Toavoidsuchtypesofthingsinthefutureweremovedthesetypesofsuppliersfromourproductprocurementsupplierslist.Wewillneverdealwiththistypeofsupplierinthefuture.
-Thefollowingstepshasbeentakenimmediatelytoavoidsimilarcomplaintsinthefuture.
Firstofall,wedeletedlistingsoftheseproductsforeveranddestroyedallproductsinourinventoryrelatedtocomplaints.
Weremovedthesetypesofsupplierswhosellinginauthenticproductsorsellingbrandedproductswithouttheauthorizationcertificateofthebrandownerfromourproductprocurementsupplierslist.
Inthefuture,wewillcheckthebrandauthorizationcertificatebeforeprocuringanybrandedproductfromanysupplier.
Wewillprocureproductsonlyfromauthorizedsuppliersandcross-checkwithbrandownersregardingsuppliersbeforetheprocurementofanybrandedproducts.
Theabovestepswillhelpusinpreventingsuchtypesofcomplaintsinthefuture.
-Descriptionofhowwewillhandlewithcurrentsituationorcustomerwhoreceivedinauthenticproducts.
Fornow,wewillrefundthecompleteamountofcustomerswithoutaskingproductsreturn.BecauseweknowthatAmazonisacustomer-centriccompanyandbeingapartofAmazonwealsoliketosiphoncustomer-centricattitudetomakethecustomerexperiencebetter.
So,wedecidedtorefundthecompleteamountofcustomers,withoutengagingcustomersinthereturningprocess.
-Howwefocusonthetypesofcomplaintsandhowwewillpreventthen.
Inthefuturewewilltakeeverysinglenegativefeedbackseriouslyandappoint2employeestodealwithnegativefeedbackorcomplaintandresolveinappropriatemanner.
Wewillalsoaskproductqualityfeedbackaftercompletionofasingleorder.Thisstepwillhelpustomaintainthebestqualityeverytimeashelpustoserveothercustomersbetter.
WewillperformaweeklyreviewofalllistingsbythehelpofAmazonlistingexperts
Wehopetheabovestepsaresufficienttoprovidethebestservicestoourvaluablecustomers.
SupplierDetails
ShopName:XXXXXX
OwnerName:xxxxxxx
ContactNumber:xxxxxxx
ShopAddress:xxxxxxxx
BuyerDetails
BuyerName:XXXXXX
CompanyName:XXXXXXX
ContactNumber:XXXXXXX
Address:XXXXXXXXXX
ProductName:XXXXXXX
Qty:xxxxxxxxx
Ourteamisstillworkingonfuturesellingandtryingtomakethisplanactionmoreeffectivetoavoidsuchkindofissuesinthefuture.
WethankstoAmazontheyhelpedustogiveachancetoimproveourselvesandimproveourproductquality.
Wehopewewillgetanotherchancetoproveourselves.Kindlyreinstateouraccountwewillgratefultoyou.
Regards,
XXXXX
关于亚马逊现在还能做吗的内容到此结束,希望对大家有所帮助。