文章来源：雨果网 图片来源/ 123rf.com.cn 最近收到消息：很多刚注册的亚马逊全球开店用户都被封号了，亚马逊也没有详细说明原因，@彩色沙漠 表示：最近刚注册的亚马逊账号竟然收到警告信，说listing不符合要求，被列为高风险账号，还被冻结了账户。@黑色的闰土 说“我也是，3月8号审核刚过，还没上传listing，昨天收到邮件移除销售权，简直了！不晓得怎么办，我啥都没操作呀！” 收到亚马逊通知是因为: Your listings have been confirmed to be in violation of our listing policies. 有图有真相↓↓↓ 邮件详情见下： 那么遇到这样的情况该怎么办？？很多热心的卖家来支招了！ @一人半路空城 解释说，这次大批量新Amazon账号被封的原因主要是在亚马逊简化开店审核流程之后，难免有用各种手段趁机囤积账户的职业跟卖者或黑科技公司，然后亚马逊对有可能涉嫌关联、侵权、违规、有潜在安全的产品的店铺进行了二次筛查。 此次亚马逊肯定也是用机器人进行的批量审查，难免会伤及一些无辜卖家。所以，还是可以Appeal的，如果你不幸被亚马逊移除了销售权限，赶紧去证明你是无辜的，不是坏人吧！ @勇敢前行：确保不要上传侵权产品，图片必须符合亚马逊要求，类目不要错放了。 @钻石星星：标题描述或者其他地方，不要填写侵权的用语或者信息。 @孤舟一叶：过滤卖家主体，过滤产品正规性，这估计是今年的常态！ @旅行的意义：目前已经被冻结的卖家如果确认商品没有侵权，没有被投诉的情况，请大家准备好申诉邮件发送到 seller-performance@amazon.com，以确保后续可以优先解决你的问题。 @纳米：发申诉邮件时记得把自己公司的资质，譬如工厂、自有品牌等说明一下，特别有自己的品牌的最好提供一下商标注册证或者商标受理书。 @躲在角落卖回忆：卖家账号被冻结的原因无非几种：账号关联、销售侵权商品、账号绩效考核、review、认证、语言。 其他的原因有：产品本身或包装、listing图片或正文上有二维码或链接，引导买家前往除亚马逊以外平台的行为，会导致账号审核。通过亚马逊以外渠道做转款或退款的行为，会导致账号审核。确保listing分类正确，描述无歧义，积极处理退货、退款请求。 @晓娴：亚马逊关店和移除销售权限的案例实在是太多，不同卖家实际情况也不尽相同，这里就分享几个典型情况的申诉成功模板。 为避免大家申诉模版雷同导致关联，这里只分析思路，具体的申诉邮件，需要各位根据店铺的实际情况和审核原因进行编写。 1. 侵权申诉模板 Dear Amazon, Thank you very much for giving me a chance to appeal the removal of our Amazon selling privileges .Please see our following information. Our selling privileges has been removed by Amazon on March,14th,2017. Amazon removed our selling privileges because some of our listings violated related Amazon policies,especially infringed intellectual property rights of some rights holders. First,we apologize... Second,... Third,as for the violated brands XXXX and violated ASINs: XXXXXX... 1.Why Amazon removed our selling privileges 1.1 Amazon thinks those products are related to brand intellectual property violation... 1.2 Everyone should respect other rights holders’ legal interests... 2.How we solve the problem and prevent the mistakes happen again ... 2.1 ... 2.2 ... 2.3 ... 2.4 ... 2.5 ... 2.6 We apologize to the rights holders and to Amazon with our sincerity on behalf of our whole company again. We promise we correct our mistakes. Please trust us and give us a chance. 3.Additional information we let Amazon know We are a new company. 1)... 2)... 3)... 4)... We have supplied the essential materials ... Best Regards XXX(店铺名) 2. ODR过高，导致自发货权限被取消及移除销售权限的申诉模板 Dear Amazon Team, Thank you for giving us a chance to state our detailed and plans about precise solutions regarding shipments. We will show you how we resolve this kind of problems in the future. Please investigate us because it is Amazon’s rights. We have a confidence in becoming a good seller when we avoid defects later. 1,Why our account is locked ... ... ... 2,How to correct the problem 2.1... 2.2,We will make a better inventory management to avoid the occurrence of any short supply. 2.3,We will confirm dispatch every day and do our best to decrease the Late Dispatch Rate, improving our account performance to a large extent. 2.4,We will increase the ability to handle emergencies, such as power failure which can lead to no access to Internet. 2.5,We will ... 3,How to avoid this problem in the future 3.1,... 3.2,... 3.3,We will inform customers of the latest delivery news so that they can know about the status of the items they buy. Moreover, we will ... 3.4,As for the delivered but non-receipt items, we will communicate with customers positively and apologize to them first to acquire their forgiveness. Moreover, we will... 3.5,As a new seller who lacks selling experience on Amazon, we will ... 3.6,We will spend much time on inventory management,... 3.7,We will choose FBA as our shipping delivery which can decrease the rate of complaints to a large extent. We will... 3.8,We are ... 4,About our currency metrics As for our currency metrics, we will obey all Amazon rules and regulations to build a healthy account. We will ... 5,Our information: Thank you very much to give us a chance to show our detailed plans about how to prevent complaints and other problems. We will ... We are looking forward to your news. We are happy to provide any other additional information as you request. Furthermore, may you have a good day. Best Regards XXX(店铺名) 3. Generic侵权申诉 至于Generic侵权这个梗，咱们先看看亚马逊官方对于Generic的相关解释： Brand information allows customers to determine the model and brand of the product they may purchase. These fields improve the accuracy of your data listings and help customers discover your products. Typically, Brand is the best identifier for a product, but occasionally Manufacturer is used (more common with furniture). We request that you fill out both fields: Brand & Manufacturer. 需要注意的是：不要在Brand和Manufacturer那里直接填写自己的店铺名，这是亚马逊不允许的。非品牌或者白牌产品，在Brand那里填写Generic，这是亚马逊的官方规定。另外，Generic这样的词也是不可能被注册成功的，因为这类词根本不符合注册的标准。 好了，那就见招拆招，被亚马逊判为Generic侵权了到底如何申诉呢： ① 向亚马逊说明自己Brand那里填写Generic是按照亚马逊要求来的，自己并没有违规也没有侵权。 ② 按照亚马逊要求，提供相关的发票和资料，要什么提供什么。 ③ 再次重申，自己是个诚信卖家，不会违反亚马逊规则，请求亚马逊给自己一个客观公正的评判。
