(一)竞价策略和广告位全解析 (1)影响广告展示的因素 (2)影响广告得到展示:竞价逻辑 ①影响竞价的设置一:竞价策略 ②影响竞价的设置二:根据广告位调整竞价 你有遇到以下的问题吗? 实际单次点击扣费比你的竞价高一倍? 你有了解过广告位的表现? 新品推广应该用怎样的设置? 怎么把预算花在有效果的位置上? (一)竞价策略和广告位全解析 (1)影响广告展示的因素 -是否获得购物车(购买按钮) -关键词
ACoS代表广告系列的盈利能力,ACoS越低,广告带来的收益就越高。因此,ACoS是亚马逊广告费用与广告产生的总收入之比。 优秀的ACoS的基准值可能因行业而异。因此,你产品的行业基准可能与另一产品的行业基准不同。 一、如何计算ACoS? 任何亚马逊PPC广告活动的ACoS均以百分比表示。ACoS的公式为: 广告支出/广告收入* 100 广告支出是你在亚马逊 PPC广告上花费的现金总额,而广告收入
亚马逊发布通知称,最近一些诈骗邮件通过“伪装”成亚马逊邮件来获取买家和卖家的隐私信息的情况有所增多,提醒卖家要多加提防,最好在输入信息前检查网址合法性。 此类“网络钓鱼”邮件通常会要求更新个人数据、财务数据或其他账户数据,同时会引导您转到另一个专门用于窃取您账户信息的网站。 亚马逊表示,绝不会要求卖家通过电子邮件中的链接更新付款信息等,而是会说明如何通过相应的亚马逊网站验证您的账户信息(包
亚马逊A10算法到底是如何快速精准的将顾客想要购买的好产品呈现给消费者。 当用户通过搜索关键词告诉平台需求,平台就会将用户需求和商品建立联系,进而对商品进行排序。 由此衍生出来A10算法中最核心的三个指标:相关性、转化率和客户留存率。 1、相关性 相关性就是搜索结果和用户真实购买意向的一致性,A10算法通过标题、Bullet Points、产品描述、品牌和制造商、类目和子类目、Search Ter
<section data-id="90800" data-tools="135编辑器" style="white-space: normal;"><section data-role="outer" label="Powered by 135editor.com"><section data-id="90800" data-tools="135编辑器"><p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br/></p><p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br/></p><p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="aligncenter" data-ratio="0.5029940119760479" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220324/623bbcb812f77.jpg/viewthumb" data-type="png" data-w="835" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;"/></p><p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></p><p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="aligncenter" data-ratio="0.718508997429306" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220324/623bbcb857885.jpg/viewthumb" data-type="png" data-w="778" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;"/></p><p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></p><p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="aligncenter" data-ratio="0.7263157894736842" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220324/623bbcb88427e.jpg/viewthumb" data-type="png" data-w="855" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;"/></p><p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="aligncenter" data-ratio="0.4813863928112965" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220324/623bbcb8a4d81.jpg/viewthumb" data-type="png" data-w="779" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;"/></p><p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="aligncenter" data-ratio="0.7009345794392523" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220324/623bbcb8de1c4.jpg/viewthumb" data-type="png" data-w="856" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;"/></p><p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></p><p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></p><p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="aligncenter" data-ratio="0.6176470588235294" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220324/623bbcb90bc1c.jpg/viewthumb" data-type="png" data-w="782" style="outline: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;"/></p><p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, 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"Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 14px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"> </span></p><p style="outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="aligncenter" data-ratio="0.605296343001261" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220324/623bbcb974db4.jpg/viewthumb" data-type="png" data-w="793" style="outline: 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典型亚马逊杀猪盘? 什么是亚马逊杀猪盘? 是指供应商为了更好地卖他们的产品,自己先在亚马逊开售,利用站外,或者自发货超低价等各种不计成本的方式把产品营造成爆款的假象。 然后发现这些爆款的卖家们就会追踪溯源在1688等途径上扒到厂家,然后在一层层假象和销售话术下完成下单。 怎么判断是杀猪盘? 产品成本较低,质量较差,但是亚马逊上卖的很好 其他渠道没有呈现爆款的特征。仅在亚马逊平台销量激增 推广手法异
先看任何一个行业的基本趋势:一个收入高门槛低的行业 → 大量人涌入 →利润降低到很多人不想涌入的水平 → 逐渐行业变得稳定。 亚马逊在2020~2021年初就是处于“大量人(卖家)涌入”的阶段,2020年初疫情爆发,平台流量和容量暴增。存量卖家得到巨大的利润,且普遍货物不够。基本上2020一整年,整个行业的营业额、净利润是正向增长的。以至于在2021年初,涌入了大量外行人(很多初创公司/部门)
亚马逊的生存模式无非三点:流量!流量!!还是流量!!!流量是衡量一个网站综合能力的最重要指标,而流量转化率则是衡量一个网站成熟度的核心指标。流量转换率下的定义就是网页点击次数转换成购买力或利润的比率。有排名才能保持高曝光,有曝光才有流量,有流量才能形成转化。在做好了引流之后就来看看如何提高亚马逊流量转化率? 流量转化率 就是当我们的产品被消费者看到后,又被消费者点击的概率。 订单转化率 就是当
坐标北京,前三分之一的90后死宅因为前公司出了点事,底薪待岗期间被抖音的跨境风洗了脑,稍微算了下利润,觉得可行,就毅然决然的注册了公司开始搞。 公司注册过程没费什么劲,因为前公司是在一个园区,直接找到园区招商办交了坑位费拿地址注册。又一次回园区的时候和一个关系比较好的同事说了这个行业(他住的地方离园区很近,就约在了园区见面),他当时是不太看好这个行业,问我卖不出去怎么办?我当时想的也很简单:卖不出
关于单干还是继续上班这个问题,相信很多人都会遇到,面对高额的生活成本,单靠上班的工资真的很难在深圳有一个比较好的生活环境,那么组成2-3人的小团队的运营成本是多少呢? 2-3人小团队要多少钱,前期所有的投入得多少?无非就是工资,看你在什么城市,2-3人工资差不多要2W吧,最低也不会低于1.5W,当然很多3 4线城市可能便宜点。 既然2-3个人,不管多少人,总需要场地把,最差的地方也要5K-8K 吧
环境对人的影响的巨大的,尤其是对刚接触社会的应届生而言,完善的培训无疑可以成为巨大的助力。一般来说大公司培训会更加标准和完善,但也有很多中小公司采用组内一对一的方式进行新人培训,然而受限于各种条件,培训的质量往往参差不齐。因此在我看来,最重要的是立足自身的情况,来选择合适的岗位。 如果你没有跨境电商相关经验,那么选择培训更加完善的大中型公司,明显是更好的选择。对于跨境电商而言,大公司也代表了更加完
来源:知无不言 小运营一枚,没什么好介绍的。年底了,来说说那些我踩过的坑。仔细数了数,我堪称坑王(King of Cave)。具体哪个公司就不说了,因为主要说得是:坑。 坑1:招聘介绍写得比谁都好,单双休,(我不是说单双休好,但是相比起单休来说,单双休也算是稍微好些了),地铁口附近A级写字楼,专业的培训,优良的福利待遇。交通补贴,餐饮补贴报销。 实际:地铁口附近=出来走路10分钟,近1km,(别和
有培训文档的就会先给你看培训文档, 给你公司的产品把玩体验, 把产品前台链接发给你,让你研究, 后台估计没个一个礼拜不会让你去碰的。 运营助理一般都是服务于账号运营者,多交流沟通, 运营助理处理一般是客服,发货,数据统计,报表制作等等辅助性工作, 从中可以了解产品,发货退货流程,账号运营数据等等, 成长来说也是这个时间段最快的,每天接触的都是你以前没有接触过的。 1-2个月之后,你就会开始重复以上