老外卖家：我叶良辰有一百种方法让你给我review

去年10月3号发布的review新政瞬间死了一批人的心。本就不好索要的review之路又被堵死了。这时候国外有“专家”站出来表示：我叶良辰有一百种方法让你不违规获取review，毕竟我家三世三代都在亚马逊做事，良辰会让你明白，良辰从不说空话。

厉害了。

这种放在产品包装袋里的“广告信息”，我们把它称作Marketing inserts。Marketing inserts能够让你首先完成以下小目标：

1，良辰最喜欢对那些自认能力出众的客户出手 ，惊讶他们。（注意，良辰让你是惊讶惊喜，不是惊吓。）成本低，又会增加客户忠诚度。

2，以友好的私人语气联系客户，获取review再简单不过了。

在所有不同类型的营销植入方法中，比如感谢卡、折扣等，目的是换一个产品评审。由于Amazon不禁止这种类型的消息传递，你必须利用它。

1，奉劝你以一种正确的方式给客户发问题。你必须自问：我产品这样玩意儿到底对客户有什么用？

要是前面啥都不是说，直接同客户说“请给良辰个好评，良辰日后必有重谢。倘若汝逆良辰之意而行之，良辰有百种方法让你混不下去”，那后果自负吧。

（所以最好的方法是强调你的产品给客户的生活带来的价值。一旦你用这种方式创建了这个评论，你就可以要求他们分享他们的经验了。）

2，索评

明白了产品对客户在生活中的价值后，就可以要求索评了，但也要适当回复了。

为了便于客户评论，要将提供的UPL缩短，客户点击之后能跳转到review页面。

3，设计广告嵌入卡

向客户索评的留言卡如果太丑的话，颜值跟不上别人不会理你，懂？设计遵循两个字：好看。

设计好打印出来装包装盒里。（其实第三方合作伙伴就可以帮你做到啦）

这个被称为是drip campaigns。Drip啥意思？水滴，一滴一滴的，就是说在你采取一定行动后，发送给客户的一系列的邮件信息。

曾经有卖家怀疑邮件营销的作用，但良辰推荐的方法不容置疑。邮件营销是最老但也是最有效的营销方式。

Email的发送是讲究时间的。顺序如下：

目标：Thank them, be helpful, and ask for seller’s feedback，懂？

触发时间：购买后，立刻发邮件，立刻，懂？

模板：

主题:Following Up on Your Recent Amazon Purchase

Hello { 买家第一个名字},

Thanks again for ordering our {产品名字}

The available tracking information shows that youritem is out for delivery today and you should be receiving it shortly.

When you receive your item, please make sure toverify that it was not damaged in transit. If there is any reason that youwouldn’t rate this as a 5-star experience, please let us know.If everything looks fine, we would appreciate if you could take a few secondsto click the link below and rate this transaction.

{ Feedback链接}

We have spent a long time creating {产品名字} and would love to know what you think of it.

Some things that may help you enjoy the productbetter:

（添加一些 TIPS）

In the meantime, you can view your order’s progress here: {订单链接}

We will follow up with you shortly to make sure thatyou are happy with your purchase, but in the meantime don’t hesitate to reach out to us if you need anything!

Sincerely,

卖家名（店铺）.

目标:确保他们得到正确的产品，帮助他们解决任何问题，并要求审查。

触发时间:交货后2 - 10天。

信息:在这封邮件中，你关注的是确保客户得到的产品处于良好状态，同时希望看到他们没有任何问题。这可以帮助你减少你为你的产品获得的负面评论的数量。

模板：

Subject line: Following Up on Your Recent AmazonPurchase

Hi {{Buyer First Name },

Thank you again for your order of {产品名}. According to our records it was delivered about X days ago.

Please let us know right away if there is anythingwrong with it so that we can correct it. And if you have any questions orconcerns, we are here to help!

I also have one small favor to ask you, ifeverything has gone smoothly, I’d really appreciate it if youcould take just a few seconds to leave feedback on your buying experience withus. It really affects our ability to sell and be successful and would begreatly appreciated.

You can provide seller feedback here:

{review链接}

Sincerely,

卖家名（店铺）

目标:帮助他们解决可能出现的问题，重点时，索要review。

触发时间:交货后10 - 15天。

模板：

Subject line: I hope you’re loving your {产品名}

Hi {买家名字 }

It’s been a few weeks since youreceived your {产品名}. I just wanted to see if you haveany questions or concerns about {产品名}. If you do,please do not hesitate to contact us.

Furthermore, I hope you are truly loving ourproducts and are happy with your purchase. As a small seller on Amazon, we arelargely dependent on product reviews from wonderful customers such as yourself.

If our product has met or exceeded yourexpectations, please help us spread the word by leaving a review. You can do sohere:

{Review链接 }

Your unbiased honest feedback helps ensure we keepdoing things right and encourages us to keep sharing helpful tips!

Thanks again!

Sincerely,

卖家名（店铺）

以上模板良辰已经列出来了，至于你用不用， 随你，那是你的事。但我作为一个本地人奉劝你，黑五网一将至，你可以继续我行我素， 不过，你的日子可能不会再舒心。