借助 Audience Insights,您可以: ❖ 深入了解 TikTok 用户的兴趣和行为特征,并以此来提升广告效果 ❖ 在投放前通过简单的筛选设置,高效触达高意向用户群体 ❖ 收集定量和定性数据,辅助品牌精准刻画消费者画像 在品牌营销活动前期,广告主可以通过 Audience Insights 的筛选功能了解目标受众的基本信息,精准定位目标群体,有针对性地制定营销方案: 兴趣标签 : 获悉
广告主首先需要明确本次营销的目标以及阶段性需要达成的 KPI。针对不同的投放目标,以下核心数据维度可供广告主参考: 面对 TikTok 用户年末购物季期间暴涨的消费热情,广告主需要提前完善品牌账户的各项设置,为品牌销量冲刺做好“后勤保障”。那么,不同类型的电商品牌如何进行账户/信号设置?各位广告主快来自查以下内容是否已完成! 以下六条建议可以帮助广告主精准选择合适的广告产品,让品牌在 TikTok
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TikTok 正是这样一个既可以触达广泛用户,也可以为品牌广告安全保驾护航的平台。在这里,我们不断鼓励用户和品牌展示“真我”、与社群互动,而这一切的前提,是我们需要为用户营造稳定、开放的社群环境、为品牌提供可靠的广告安全解决方案。 因此,我们在全球 25 个国家和地区上线了 TikTok 素材库过滤工具(TikTok Inventory Filter),为品牌运营提供一个安全、稳定的环境。 Tik