被跟卖了？这10招教你反跟卖
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被跟卖的危害
购物车被抢占，销量下降，你的客户将被抢走； 客户从跟卖那里买到的产品却认为是你的，并在你的店铺留下差评，这将影响你的店铺声誉。
减少被跟卖的可能性
1、申请亚马逊品牌备案
2、创建独特的产品或包装
3、建立品牌网站
4、加入亚马逊环保包装计划
5、截图保存原始Listing页面
6、加入亚马逊防跟卖的项目
Amazon Exclusives（亚马逊独家销售计划） Amazon Project Zero（亚马逊零计划）
注册亚马逊品牌备案，持有已在当地政府备案的商标； 拥有你自己的商标； 提交潜在侵权行为报告，在过去半年收到至少90%的侵权情况。
7、借助工具监控你的Listing
Helium 10
Helium 10是一款综合运营工具，它可以免费使用，但只能监控2个ASIN。要想监控更多listing可以开通付费版，价格参照如下：
AMZ Tracker
除此之外，其核心功能还包括关键词调研、产品追踪以及推广功能。价格参照如下：
ZonGuru
ZonGuru网站上集成卖家需要的所有工具和技术，通过ZonGuru，任何产品评论或任何类型的listing被劫持，你都能收到及时提醒，做到时刻掌控店铺动态。
AMZAlert
它能够紧急提醒亚马逊卖家有关于店铺的问题，如销量、listing、review并且卖家能及时了解客户关于产品的评价。
商品详情页的ASIN/ISBN以及正确的产品标题 跟卖店铺的完整名称 在跟卖那购买的产品订单编号 可以证明产品与描述不符的图片 列出所购产品与Listing不符之处，附上Listing链接 按点罗列出跟卖者确切违反了哪条政策
警告跟卖的电子邮件模板
”Hello XXX,We noticed that you are not an authorized online retailer for XXXXXX brand products and you have listed this particular item, ASIN XXXXXXXX, which is sold exclusively by us, XXXXXX.
As you may be aware, the unauthorized selling of XXXXXX products is an illegal action that seriously infringes trademark Laws of the United States. As the Trademark owner, we did not sell you, nor authorize you to sell any XXXXXX branded products. While doing so you are violating USPTO laws and Amazon’s policy against IP infringement. Amazon Terms of Service: Amazon does not allow the unauthorized selling of products as it makes Amazon liable for allowing copyright and trademark infringement. In addition, products sold under a listing must match that listing EXACTLY.
Amazon Terms of Service: When listing items for sale using an existing product detail page, the product being offered must be listed on a product detail page that accurately describes the product in all respects, including with respect to the following attributes: manufacturer, edition, binding, version, format, or player compatibility. Sellers may not match their item to a detail page with a different ISBN, PC, EAN, or other external identifiers.
We kindly request that you follow our instructions:
a) Remove your offers for ASIN XXXXXX from all product pages on Amazon.com within 48 hours, and do not use these, or other XXXXXX list items on product pages in the future.
b) Send us confirmation after you have removed the previously stated products and listings.
If you do not comply with these demands, we will commence further action. This includes filing an official claim with the amazon.com Seller Performance Department, which will seriously impact your Amazon performance metrics. We will also take legal action against you and your company for Trademark Infringement on our products.
If you have any questions, feel free to give us a call at (XXX) XXX-XXXX
Sincerely,”
发现被跟卖的日期 你开始销售这款产品的日期 被篡改的Listing截图 你和跟卖的Listing之间任何相似之处 关于次品的买家秀照片
买家投诉信模板
I am writing to advise you that I have recently purchased an item from an Amazon supplier that did not match the description of the product.
I wish to make a complaint about this seller and I would like my complaint to be investigated to ensure that they are not selling the same product to other Amazon clients.
I have attached for your information:
ASIN/ISBN:Name of Store/Seller:
Order ID:
I am providing photos of the item that I have received. The item was different from the listed item in the following ways:
1. aaaaa (refer to Photo 1)
2. bbbbb (refer to Photo2)
3. ccccc (refer to Photo 3)
4. ddddd (refer to Photo 4)
I am listing a complaint as the seller:
1. provided me with a product that did not match the product description.
2. provided me with a product which was of lesser quality than the product in the description.
3. provided me with a product which was counterfeit.
4. provided me with a product that was not of suitable quality.
5. misled me in their Amazon listing Sincerely,xxx.
总结
