AMZ123跨境卖家导航
拖动LOGO到书签栏,立即收藏AMZ123
首页跨境头条文章详情

真相!亚马逊招商是停止还是紧缩?最后附卖家必备模板

6586
2018-09-21 03:48
2018-09-21 03:48
6586
                   
    福利一


今天一大早小编在一个卖家群里收到了亚马逊招商将在9月20日停止的信息???然后早上快20个卖家不断轰炸小编了,当时我也和亚马逊的招商经理讨论了这个话题,好了,小编在次再一次说明哈:招商没停止,没停止,只是紧缩、紧缩了。(现在入驻还不迟呢,赶紧联系Fiona小编免费极速开店)

虽然亚马逊也逐渐加大对新进卖家账号的审核力度,也有媒体表示,由于频繁出现刷单、跟卖等不正当行为,亚马逊已加紧自注册申请通道的入口审查,更有卖家反应,自注册通道资料提交迟迟未见注册链接,这是否跟旺季亚马逊三令五申的一系列动作有关还未得知。旺季风口,保号要紧。感觉整个程序很复杂;其实按照小编的想法,不要想太多,找招商经理,然后让招商经理发送招商邮件给你;接着按照招商经理的要求,准备资料,一般的问题目前网络上有很多答案,直接百度就可以了,Amazon的火热也不是今年才开市,很多问题前辈们都总结过了,但做电商重要的还是靠自己和借助外力。


福利二!


1. Amazon开店前一定要知道的问题:

329-【干货】Amazon开店前一定要知道的问题:每日10问

330-329-【干货】Amazon开店前必备常识:每日10问(11-20)

331-【干货】Amazon开店前必备常识:每日10问(21-30)

332-【干货】Amazon开店前必备常识:每日10问(31-40)

334-【干货】Amazon开店前必备常识:每日10问(41-50)

335-【干货】Amazon开店前必备常识:每日10问(51-60)

337-【干货】Amazon开店前必备常识:每日10问(61-70)

338-【干货】Amazon开店前必备常识:每日10问(71-81)


2. Amazon操作的工具

亚马逊工具大解析

世界各国Deal站点汇总


3. KYC 和VAT

欧洲站KYC审核资料详解

NO.263-欧洲亚马逊KYC账户审核简化流程了

【详解】Amazon卖家VAT知多少333-英国VAT申请指南


  福利三!

旺季即将来临,状况百出,不是物流慢、就是被跟卖、还有封号潮,时不时还收到买家的各种咨询或投诉。这种情况下,卖家该如何处理和平台、消费者、其他卖家之间的纠纷呢?此时,卖家懂得发送正确得体的邮件,是非常重要的解决纠纷技能!


以下是小编收集了各电商平台和卖家呕心沥血整理出来的各种场景的邮件模板,供卖家借鉴参考,具体内容视自身具体情况调整,希望对卖家朋友们有所帮助!内容较多较全,请耐心查看,手动收藏!



警告信邮件模板


滚动可见全部



警告跟卖的邮件模板

 ▼


1. 自己品牌名称---- A
    ( 授权之  品牌名称 或是 已注册之品牌名称 )

2. 对方(卖家) 品牌名称---- B
    ( 您要投诉之  对象名称 或是 品牌名称 )


Dear  “ B ”, 

It has come to our attention that “ B ” is using the " A " trademark without license or prior written authorization from " A ". 

" A " holds federal trademark registrations in the United States. So  “ B ” listings violate " A " trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which “ B ”utilizes our trademarks and images protected by copyright.

“ B ” currently has at least one listing on Amazon.com for products that utilize“ A’s” trademarks and/or copyrights without  authorization. See the following ASIN: B001234567 (写自己的 ASIN)

" A " is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of  " A's " trademark rights, copyrights, and Amazon’s Participation Agreement.

“ B ” 's infringing listings must be removed immediately to prevent damage to " A " brand and lost sales.

While " A " has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:

(1) Removed all of " A’s " trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;
(2) Removed all of " A’s " listings of products it claims to be associated with " A’s ", including but not limited to the ASINs listed above

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of " A "



申诉邮件模板 

滚动可见全部



摘要

  • 新账号被封

  • 违法跟卖

  • ODR表现差,账号被冻结

  • 图片侵权被禁售

  • 产品图片与实物不符收到A-Z


新账户被封号


Hello,


We reviewed your account and determined that you may no longer sell on Amazon. com. Your listings have been removed from our site.This decision was partly made due to our inabilit to

Verify information provided for or related to your seller account. This information inchudes but is not lmited to selling history and listing.


Please ship any open orders. If you have any funds in your account, they will be available after any amounts paid for A-to-z claims or chargebacks on your orders have been deducted. This usually takes about 90 days, but funds may be held longer. You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please write to payments-funds@amazon.com.


If you believe this decision was made in error and would like to appeal this decision,click the Appeal button next to this messageon the Performance Notifications page in Seller Central(http://sellercentral amazon .com/gp/customer -experience/perf-notifications.html)   


Sincerely,


Seller Performance Team


Amazon.com


违法跟卖


Hello,


We are receiving your account, Funds will not be transferred to you during the review but will stay in your account.


You can view your account balance, estimated payment schedule and reserved amount

On the Payments page in the Reports section of seller centarl (http://sellercentral amazon .com/gp/paymentsaccount/settlement.summary.html)


Please continue to ship your orders and only list items that you can ship by the expected ship date.


You can help by sending us more information about your business. when you are ready send us your plan, please submit your plan of action by following this link(http://sellercentral.amazoncom/cu/contact-us).


To leam more about account reviews, search for Velocity Limits and Account Reviews in Seller Central Help.


We will send you an email when our review is complete.



ODR表现差,账号被冻结


Dear Amazon Seller Performance Team,


We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality. 


I believe it is mainly because of our inadequate communication that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.  


Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.


Plan of Action: We are taking the following steps to improve our performance:  


1. Review all of products to make sure that the pictures and descriptions are accurately match with our products.  


2. Most importantly, we will complete the investigation more quickly and proactively(within12 hours) to any problems with customer orders to keep our customers moreinformed and help prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done within 24 hours  


3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality.



新店上listing时因图片侵权被禁售


Dear Seller Performance Team,


Thank you for your notification on the policy violation on the......, we would like to sincerely apologize for the terrible mistake we made.


We are a small company in China focusing on foreign trade and selling on Amazon US has been one of our ultimate dreams.


We did a lot of preparation in order to launch our store in Amazon and worked with the Amazon sales manager Mr. .... on a lot of details including the can do's and can'ts. He informed us beforehand that image and character violation is a very serious issue in Amazon and we have taken that very very seriously.


However, one of our sales staff ,who is new to the company,(我们有位职员是新来的)accidentally put this product onto the list because we would like to start our sales with 50 skus ( We had 49 skus ready at that time.) He uploaded the product without everyone's else's knowledge and I would in person would like to apologize again for my carelessness in staff management.


Here are the things our company has done to prevent such issue from happening again.


1. We just organized a training again on the can's and can't the sales manager Henry sent us,especially emphasizing on the policy violation including image violation of products and wording violation on product and checked all the product that we have already listed.


2. We deleted all the products that we think that could potentially violate the policies.


3. We have setup rules in the company that all of our inventory must be carefully reviewed and would not violate any Amazon policies before adding to our inventory and listing on Amazon.


I would like to apologize for a third time for my carelessness in management ,and please do let us know what else can we do to reinstate our account and we will do everything we can to meet the target.


Looking forward to hearing from you.

your name


产品图片与实物不符

客服未及时解决问题收到A-Z



Dear Amazon Seller Performance Team,


We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality.


I believe it is mainly because of our inadequate communication(沟通不足) that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.


Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.


Plan of Action: We are taking the following steps to improve our performance:

1. Review all of products to make sure that the pictures and deions are accurately match with our products.


2. Most importantly, we will complete the investigation more quickly and proactively(within12 hours) to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done within 24 hours,


3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.


差评跟进邮件模板


滚动可见全部


摘要

进度一 · 进度二



进度一


Dear————,


How are you recently? Hope you and your family are good.


We found your review for (产品).We are really sorry for the inconvenience it caused

To express our apologize, we provide few suggestion following by:

1. We will arrange a suitable replacement for you for free

2. We will provide a claim code for you.

3. Or refund all

Which one do you prefer?


Looking forward to your reply soon.

Best regards,


进度二

▼ 


Dear————


Hope you have a great time.

I am writing to concern whether you have receive the replacement.


If you still have any question with your order, please contact with us.

We would try our best to solve it.


If you are satisfied with our services, could you do me a big favor to upgrade the r eivew?

The following link:————————————————————————————


It is really important for me.

We will really appreciate for it.


Sincerely,


买家退/换货邮件模板

滚动可见全部


摘要

  • 客户因订购的商品大小不合适导致退货

  • 亚马逊客户退货的询问原因

  • 买家要求退货,卖家回信(自发货)

  • 产品发货后,客户提出要换货的回信


客户因订购的商品大小不合适导致退货

Dear——,

Thanks so much for your great support on 店铺名.

So sorry for the inconvenience that the swimming suit(产品名) did not fit you.

Will it be possible to give others as a gift? Or how about we make you a partial refund as a way to make up for this?

Just suggestion, if you insist on returning it back, we will go to the further step.

Waiting for your reply.

Best Regards


亚马逊客户退货的询问原因


Dear ---


Thank you so much for your great support on us.

So sorry for the inconvenience it caused.


Could I know the reason why you return the item?

Are there any issues of our product?

If yes, could you sent the photo of the issues thus we can help you better and submit to QC.


Waiting for your reply.

Best regards



买家要求退货,卖家回信(自发货)


Dear----    

Thank you for contacting us regarding your inquiry.  


We found your return request. Could I know the reason why you want to refund?

Are there any issues of our product?

If yes, could you sent the photo of the issues thus we can help you better and submit to QC.


Will it be possible to give new one as a compensation?

Or how about we make you a partial refund as a way to make up for this?


Looking forward to your reply soon.

Best regards



产品发货后,客户提出要换货的回信


Dear ___,

Thanks for contact with us.


Sorry to tell you that the item have been dispatched, and we can't change it for you now .

We knew you receive it and it is not suitable for you.


To express our apologize, we provide few suggestion following by:

1. We will arrange a suitable replacement for you for free

2. We can refund full price for you.

Which one do you prefer?


Sorry for all inconvenience it led to.

Looking forward to your reply.

Sincerely,


回复买家询问物流情况邮件模板

滚动可见全部


Dear ___,

Thanks for your message. Hope you are great.


Sorry for disturbing you, we tracked your shipping. The package is now on the way to your place(it is now reaching your local post office).


International shipping information may not update so prompt, usually it takes around 7-15 days for shipping. Could you please keep your patience and wait for a few more days? We will keep tracking for you, any news we will inform you asap.


Your understanding will be highly appreciated.


Best regards


其他售后邮件模板

滚动可见全部


摘要

  • 亚马逊卖家发货到达时间

  • 先填单,漏发货后向客人解释

  • 客户询问货物的tracking number的回信

  • 邀请顾客成为老客户群邮件

  • 买家不知道如何使用产品的回信

  • 给买家补发自发货售后件的通知

  • 客户订购多个产品,卖家发邮件确认产品订单

  • 卖家发错地址


亚马逊卖家发货到达时间


Dear ___,

Thank you so much for your great support on us.

Usually it takes about 7-12 days for the item to reach you.

Any question, feel free to contact us and we will reach you at the soonest.

Best regards



先填单,漏发货后向客人解释


Dear ___,

Thank you so much for your great support and sorry for keeping you waiting.


We checked the tracking information found there is no update information as you said.

We will contact the post office to find out the problem.


We wonder would you still want the item, if yes, inform us the size and we will resend you asap.


If not, we will make you the full refund.

Waiting for your reply.


Any inconvenience hope your kind understanding.

Best regards



客户询问货物的tracking number的回信


Dear————,

Thank you for contacting us regarding your inquiry.


Orders are shipped within two days after they are placed. Usually, we are able to ship orders the next day. Weekend orders are shipped on the following Monday. Please allow 3-7 business days after shipment for delivery. You will receive a shipping confirmation email from Amazon when the shipping information has been uploaded.


Your patience and understanding are greatly appreciated. If you have any other questions or concerns, feel free to contact us.


Best regards



邀请顾客成为老客户群邮件


Dear_______,

Thanks for your kindly support for 店铺名.


To express our grateful, we want to invite you join in our “VIP team(自己取名)”


Our VIP team member(自己取名)can experience our new product in advance and enjoy discount .

Just contact us with order ID by contacting our email on attachment.(把邮箱放在附件上)


We are waiting for your email.

Have a good time.


Best regards,



买家不知道如何使用产品的回信


Dear————,


Thank you for contacting us regarding your inquiry.

We are really grateful with your question Thus we can realize our shortage of product listing.

We will update our listing to perfect our product information.

最后福利


免责声明
本文链接:
本文经作者许可发布在AMZ123跨境头条,如有疑问,请联系客服。
最新热门报告作者标签
从支付之王到待价而沽,PayPal将何去何从?
2026年2月,路透社的一则爆料在金融科技圈掀起了波澜。消息称,支付公司Stripe正在考虑收购PayPal的全部或部分业务。消息传出当天,PayPal股价应声上涨近7%,市值重回400亿美元关口。这7%的涨幅背后,藏着一句没说出口的潜台词:市场认为PayPal独立活下去的难度,比被人买走还要大。这个曾经改写全球支付规则的蓝色按钮,让无数中国外贸卖家第一次收到美元货款的神器——正在经历它最艰难的时刻。五年蒸发近九成:一个帝国的坠落要理解这场潜在收购的戏剧性,得先看看PayPal是怎么从云端跌落的。2021年疫情期间,线上支付需求爆发,PayPal市值一度冲上3630亿美元的巅峰。然后,故事开始急转直下。
eBay发布2025全年财报:GMV达796亿美元,同比增长7%
AMZ123获悉,近日,eBay发布截至2025年12月31日的2025财年第四季度及全年财报。eBay表示,2025年在战略执行、AI应用与循环经济布局方面取得显著进展,全年实现加速增长。以下为Q4财务亮点:①营收为29.65亿美元,同比增长15%;按固定汇率计算增长13%。②商品交易总额(GMV)为212亿美元,同比增长10%;按固定汇率计算增长8%。③GAAP持续经营业务净利润为5.25亿美元,同比下降23%;去年同期为6.80亿美元。④Non-GAAP持续经营业务净利润为6.48亿美元,同比增长7%。⑤GAAP营业利润率为20.3%;去年同期为21.1%。
Temu成为2025年全球电商应用下载榜首
AMZ123获悉,近日,Sensor Tower发布了《2026年移动应用市场报告》,对2025年全球移动应用市场进行了系统分析。报告显示,2025年全球移动应用下载量、应用内购买收入和用户使用时长均创下历史新高,人工智能应用成为推动市场增长的重要力量。在电商领域,Temu和Shein成为全球下载量最高的在线购物应用;在人工智能领域,ChatGPT跃升为全球下载量第二高的应用,仅次于TikTok。
欧洲电商前十榜单出炉!亚马逊GMV达2320亿美元
AMZ123获悉,近日,欧洲市场研究机构ECDB发布的《Global E-commerce Compass 2026》显示,欧洲电商市场的前十名企业主要由美国、中国和俄罗斯公司占据。该报告根据2025年在欧洲(包括俄罗斯)实现的商品交易总额(GMV)计算,金额以美元计。数据显示,亚马逊以接近2320亿美元的GMV位居第一。其规模几乎与排名第二至第十位企业的总和相当,后九家企业合计GMV为2440亿美元。除了亚马逊外,前十名中还有两家美国企业,分别是eBay和Apple(以DTC形式入榜)。俄罗斯平台Ozon和Wildberries分列第二和第三位,两者规模大致相当。
TikTok清洁神器赛道又现爆款,跨境卖家已入账近千万
7日卖出上百万,TikTok两年前的“旧刷子”卖疯了
助力行业绿色发展,希音15家场所获“废弃物零填埋”认证
希音(SHEIN)在可持续发展方面取得新进展。近日,国际独立第三方机构TÜV莱茵向其颁发了“废弃物零填埋”管理体系评价证书,覆盖其8家仓储物流园区。此前,包括希音服装制造创新研究中心和多个仓储物流园区在内的7家场所已获该项认证,并已全部顺利通过年度审核。至此,希音通过“废弃物零填埋”评价认证的场所总数已增加至15家。“此次获证,不仅是希音自身可持续发展战略的重要成果,也为整个时尚行业树立了标杆。”TÜV莱茵大中华区客制化服务企业可持续服务总经理陈庆表示,TÜV莱茵一直致力于推动各行业的绿色转型,开发了废弃物零填埋管理体系评价标准,通过管理流程和量化绩效两个维度,评估企业的废弃物管理水平。
2025年亚马逊美国消费电子销售第一,超越百思买
AMZ123获悉,近日,市场研究机构Numerator发布了最新《消费者电子产品支出报告》显示,2025年美国消费电子市场竞争格局出现变化。亚马逊在部分消费电子品类中占据31%的销售份额,超过百思买的27%。两家公司合计占据超过一半的消费电子销售额。报告指出,亚马逊在每年夏季和秋季的Prime Day促销活动期间,市场份额会出现明显上升,而其他主要竞争平台的份额则在同期有所下降。从整体消费节奏来看,11月和12月是电子产品购买最集中的月份,其次是7月。从品类表现来看,大多数消费电子品类在过去一年中家庭渗透率保持稳定,但购买频率略有下降。
第二波暴雪袭美,卖家单量对半砍?
对不少亚马逊卖家来说,今年的开局多少有点“水逆”。1月暴雪刚让部分卖家单量明显下滑,春节一过,原本打算重新冲量、加快补货节奏,结果还没来得及发力,新一轮暴雪又迎面而来。AMZ123获悉,据新华社报道,当地时间2月22日起,一场强劲暴风雪席卷美国东北部,强降雪、大风与极寒天气叠加,公共交通和居民出行受到严重影响。从整体影响看,据航班追踪网站FlightAware.com数据显示,截至周一下午,航空公司累计已取消超过7400个航班,另有2300个航班延误,其中包括已提前取消的1800多个周二航班。停电影响同样明显,PowerOutage.us统计显示,截至周一下午,全美共有608,711户家庭和企业断电。
亚马逊将实施DD+7政策,卖家回款时间延长
AMZ123获悉,近日,亚马逊宣布,将对卖家结算政策进行调整,自2026年3月5日起在全球范围内实施DD+7出款规则。德国站将于3月12日正式执行。所谓DD+7,是指在确认送达后7天才会释放货款。对于有物流追踪的订单,7天从确认送达之日开始计算;对于没有追踪信息的订单,则从预计送达日期起计算7天。根据公告,当订单发货后,亚马逊平台会先收取并暂时保留买家付款,待七天保留期结束后才会将资金转入卖家可用余额。由于实际操作中还包含备货、打包时间以及通常1至2天的运输时间,因此多数订单的实际回款周期往往达到8至9天。部分卖家此前已接到通知并逐步过渡至该规则,此次调整旨在统一全球大多数卖家已采用的标准保留期。
高学历求职者,挤爆跨境电商!
每年春节过后的这两个月,历来是职场人神经最为敏感的时期。不少求职者们为了在即将到来的金三银四招聘旺季找到心仪的岗位,正穿梭于各大招聘平台。从近期业内消息来看,今年跨境电商行业的招聘格局正在发生改变:一是求职者的学历越来越高,从985、211高校毕业的比比皆是;二则是部分传统岗位的招聘需求出现了变化……在此境况下,一批担心自己“赶不上时代”的跨境求职者,陷入了焦虑。AMZ123了解到,年后企业陆续开工后,“求职”与“招聘”便成为了跨境行业的热议话题。
突发!加州总检察长指控亚马逊操纵价格
AMZ123获悉,近日,根据路透社的报道,加州总检察长罗伯·邦塔向法院申请一项初步禁令,要求立即制止亚马逊涉嫌通过胁迫第三方卖家、限制其在其他平台提供更低价格的行为,并指控亚马逊人为抬高了全美商品价格,最终损害消费者利益。这项禁令是针对亚马逊长达三年半的反垄断诉讼中的最新举措。邦塔在提交给旧金山加州高等法院的一份文件中指出,亚马逊的核心策略是压制市场上的价格竞争,以维持自身的盈利空间。调查发现,亚马逊及其竞争对手与商家之间存在无数暗中协调价格的协议。邦塔办公室称,这些协议旨在确保亚马逊在eBay、Target和沃尔玛等其他网站上的价格不被击败。
最新预测!2030年TikTok Shop将跻身全球零售前三强
AMZ123获悉,近日,根据研究机构Flywheel的预测,到2030年,TikTok Shop有望跻身全球零售巨头的前三甲,与亚马逊和拼多多同台竞技。根据Flywheel的估算,2030年TikTok Shop的年商品交易总额可能触及1万亿美元大关,占据全球市场约14.6%的份额。若此预测成真,其排名将仅次于亚马逊(预计1.1万亿美元)和拼多多,而目前全球零售业的霸主沃尔玛则将滑落至第五位。最新业绩显示,TikTok Shop的增长引擎正在全速运转。
炸锅!又有跨境服务商暴雷,卖家钱没了还背债
跨境圈的坑,真是越挖越深。这几天,深圳和墨西哥两地接连传出服务商跑路的消息,这次不是物流商,而是专门帮卖家处理税务、账号运营的“本土店服务商”。更可怕的是,他们不只是“消失”,而是在消失前,先把卖家的钱拿走了。01事件还原:账号被锁,钱被转走最先曝出问题的,是一家名叫某T的墨西哥方向服务商。有卖家在社媒反映,自己合作的这家服务商从2026年初开始行为异常:先是频繁删除卖家的子账号权限,接着偷偷更改主账号密码,最后直接把店铺回款全部转走。更离谱的是,有卖家发现,服务商不仅转走了账户里的钱,还利用店铺资质在平台申请了贷款,导致卖家倒欠平台一大笔钱。“不仅钱没了,还背上了债。”一位受害卖家无奈地说。
TikTok Shop新增URL功能,可一键导入亚马逊商品
AMZ123获悉,近日,TikTok Shop宣布,推出新的功能,允许卖家通过“List with a URL”功能直接导入亚马逊商品页面。卖家只需输入对应的亚马逊商品链接,系统即可在几分钟内自动抓取商品图片、标题、要点说明、描述内容、类目信息以及品牌信息,并完成商品页面创建。这一功能减少了手动编辑和重复录入数据的工作量,有助于品牌以更低成本测试社交电商渠道,无需重复维护内容和商品数据,即可在TikTok平台通过自然流量或广告获取曝光。在优化上架流程的同时,TikTok Shop也对履约模式作出调整。
亚马逊目标消费者人群定位,你的产品要卖给谁?
在亚马逊生态中,目标消费者人群定位是决定产品能否突围的核心战略之一。许多卖家陷入“盲目铺货、广撒网营销”的误区,导致流量转化率低、广告成本高、复购率不足,本质是未清晰回答“我的产品到底要卖给谁”。本文将从画像维度拆解为亚马逊卖家提供可落地的人群定位方法。一、拆解消费者的关键特征消费者画像并非单一标签,而是由年龄、性别、教育、婚姻、地域、收入等多维度构成的立体模型。每个维度的特征都会直接影响消费决策,卖家需逐一拆解并交叉验证。
《中企出海美国季度研究报告》PDF下载
近年来,随着全球化进程的深化与中国经济实力的持续提升,越来越多的中国企业将目光投向海外市场。美国作为全球最大经济体创新高地和消费市场,始终是中企出海战略中的关键目标。从制造业到科技领域,从消费品到金融服务,中国企业的国际化步伐不断加快,既彰显了“中国智造”的全球竞争力,也面临复杂的政策环境、文化差异与市场竞争等挑战。
《跨境蓝海拉美市场洞察 - 墨西哥篇》PDF下载
墨西哥位于北美大陆南部,北邻美国,政局稳定,法律健全,是拉丁美洲地区第一贸易大国和重要的外国直接投资目的地。墨西哥拥有 1.28亿人口,是仅次于巴西的拉美第二大经济体,同时也是拉美第三大线上零售市场,无论是互联网的普及率还是使用率在拉美市场都处于佼佼者。
《东南亚出海合规实操指南手册》PDF下载
近年来,东南亚电商市场以迅猛的增长态势成为全球贸易的新蓝海,印尼马来西亚、新加坡等六国凭借庞大的人口基数、持续提升的互联网渗透率吸引着无数中国卖家前来布局。
《2025中国新能源汽车产业链出海洞察报告 - 匈牙利篇》PDF下载
中国汽车市场新能源汽车渗透率已达50%,各主机厂纷纷开启价格战,让利消费者,并承担相应的利润损失,在中国新能源汽车市场逐渐成为红海的的大背景下,海逐渐成为各主机厂主动或被动的选择。
《2024哥伦比亚电商市场概览报告》PDF下载
哥伦比亚位于南美洲西北部,是拉丁美洲第三大国家,北部是加勒比海,东部与委内瑞拉接壤,东南方是巴西,南方是秘鲁和厄瓜多尔,西部是巴拿马和太平洋。

《2026独立站卖家日历》PDF下载
2026 独立站卖家日历 2026 全年营销节奏
《2025中东北非消费者数字经济报告》PDF下载
2025年的报告不仅持续跟踪数字经济的同比增长,也更深入:我们探讨了新兴技术对下一波数字化转型的影响力,还首次将中东北非国家及地区的消费者行为偏好与全球其他市场进行对比。
《2025年终大促旺季AI消费趋势报告》PDF下载
随着人工智能 AI的爆发式增长,如 ChatGPT、Perplexity 和Llama等交互式聊天机器人正在渐渐成为大众研究和推荐的首选工具。根据 AI智能体功能的更新迭代,目前已经可以完成网购下单、预订服务、及交易支付,现已被统称为 AI智能体电商Agentic Commerce,且其采用率正呈现出滚雪球式的增长。
侃侃跨境那些事儿
不侃废话,挣钱要紧!
AMZ123卖家导航
这个人很懒,还没有自我介绍
跨境数据中心
聚合海量跨境数据,输出跨境研究智慧。
跨境电商赢商荟
跨境电商行业唯一一家一年365天不断更的媒体!
欧洲电商资讯
AMZ123旗下欧洲跨境电商新闻栏目,专注欧洲跨境电商热点资讯,为广大卖家提供欧洲跨境电商最新动态、最热新闻。
北美电商资讯
AMZ123旗下北美跨境电商新闻栏目,专注北美跨境电商热点资讯,为广大卖家提供北美跨境电商最新动态、最热新闻。
AMZ123选品观察员
选品推荐及选品技巧分享。
跨境电商干货集结
跨境电商干货集结,是结合亚马逊跨境电商卖家交流群内大家在交流过程中最常遇到的问题,进行收集整理,汇总解答,将会持续更新大家当前最常遇见的问题。欢迎大家加入跨境电商干货集结卖家交流群一起探讨。
首页
跨境头条
文章详情
真相!亚马逊招商是停止还是紧缩?最后附卖家必备模板
外贸电商联盟
2018-09-21 03:48
6586
                   
    福利一


今天一大早小编在一个卖家群里收到了亚马逊招商将在9月20日停止的信息???然后早上快20个卖家不断轰炸小编了,当时我也和亚马逊的招商经理讨论了这个话题,好了,小编在次再一次说明哈:招商没停止,没停止,只是紧缩、紧缩了。(现在入驻还不迟呢,赶紧联系Fiona小编免费极速开店)

虽然亚马逊也逐渐加大对新进卖家账号的审核力度,也有媒体表示,由于频繁出现刷单、跟卖等不正当行为,亚马逊已加紧自注册申请通道的入口审查,更有卖家反应,自注册通道资料提交迟迟未见注册链接,这是否跟旺季亚马逊三令五申的一系列动作有关还未得知。旺季风口,保号要紧。感觉整个程序很复杂;其实按照小编的想法,不要想太多,找招商经理,然后让招商经理发送招商邮件给你;接着按照招商经理的要求,准备资料,一般的问题目前网络上有很多答案,直接百度就可以了,Amazon的火热也不是今年才开市,很多问题前辈们都总结过了,但做电商重要的还是靠自己和借助外力。


福利二!


1. Amazon开店前一定要知道的问题:

329-【干货】Amazon开店前一定要知道的问题:每日10问

330-329-【干货】Amazon开店前必备常识:每日10问(11-20)

331-【干货】Amazon开店前必备常识:每日10问(21-30)

332-【干货】Amazon开店前必备常识:每日10问(31-40)

334-【干货】Amazon开店前必备常识:每日10问(41-50)

335-【干货】Amazon开店前必备常识:每日10问(51-60)

337-【干货】Amazon开店前必备常识:每日10问(61-70)

338-【干货】Amazon开店前必备常识:每日10问(71-81)


2. Amazon操作的工具

亚马逊工具大解析

世界各国Deal站点汇总


3. KYC 和VAT

欧洲站KYC审核资料详解

NO.263-欧洲亚马逊KYC账户审核简化流程了

【详解】Amazon卖家VAT知多少333-英国VAT申请指南


  福利三!

旺季即将来临,状况百出,不是物流慢、就是被跟卖、还有封号潮,时不时还收到买家的各种咨询或投诉。这种情况下,卖家该如何处理和平台、消费者、其他卖家之间的纠纷呢?此时,卖家懂得发送正确得体的邮件,是非常重要的解决纠纷技能!


以下是小编收集了各电商平台和卖家呕心沥血整理出来的各种场景的邮件模板,供卖家借鉴参考,具体内容视自身具体情况调整,希望对卖家朋友们有所帮助!内容较多较全,请耐心查看,手动收藏!



警告信邮件模板


滚动可见全部



警告跟卖的邮件模板

 ▼


1. 自己品牌名称---- A
    ( 授权之  品牌名称 或是 已注册之品牌名称 )

2. 对方(卖家) 品牌名称---- B
    ( 您要投诉之  对象名称 或是 品牌名称 )


Dear  “ B ”, 

It has come to our attention that “ B ” is using the " A " trademark without license or prior written authorization from " A ". 

" A " holds federal trademark registrations in the United States. So  “ B ” listings violate " A " trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which “ B ”utilizes our trademarks and images protected by copyright.

“ B ” currently has at least one listing on Amazon.com for products that utilize“ A’s” trademarks and/or copyrights without  authorization. See the following ASIN: B001234567 (写自己的 ASIN)

" A " is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of  " A's " trademark rights, copyrights, and Amazon’s Participation Agreement.

“ B ” 's infringing listings must be removed immediately to prevent damage to " A " brand and lost sales.

While " A " has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:

(1) Removed all of " A’s " trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;
(2) Removed all of " A’s " listings of products it claims to be associated with " A’s ", including but not limited to the ASINs listed above

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of " A "



申诉邮件模板 

滚动可见全部



摘要

  • 新账号被封

  • 违法跟卖

  • ODR表现差,账号被冻结

  • 图片侵权被禁售

  • 产品图片与实物不符收到A-Z


新账户被封号


Hello,


We reviewed your account and determined that you may no longer sell on Amazon. com. Your listings have been removed from our site.This decision was partly made due to our inabilit to

Verify information provided for or related to your seller account. This information inchudes but is not lmited to selling history and listing.


Please ship any open orders. If you have any funds in your account, they will be available after any amounts paid for A-to-z claims or chargebacks on your orders have been deducted. This usually takes about 90 days, but funds may be held longer. You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please write to payments-funds@amazon.com.


If you believe this decision was made in error and would like to appeal this decision,click the Appeal button next to this messageon the Performance Notifications page in Seller Central(http://sellercentral amazon .com/gp/customer -experience/perf-notifications.html)   


Sincerely,


Seller Performance Team


Amazon.com


违法跟卖


Hello,


We are receiving your account, Funds will not be transferred to you during the review but will stay in your account.


You can view your account balance, estimated payment schedule and reserved amount

On the Payments page in the Reports section of seller centarl (http://sellercentral amazon .com/gp/paymentsaccount/settlement.summary.html)


Please continue to ship your orders and only list items that you can ship by the expected ship date.


You can help by sending us more information about your business. when you are ready send us your plan, please submit your plan of action by following this link(http://sellercentral.amazoncom/cu/contact-us).


To leam more about account reviews, search for Velocity Limits and Account Reviews in Seller Central Help.


We will send you an email when our review is complete.



ODR表现差,账号被冻结


Dear Amazon Seller Performance Team,


We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality. 


I believe it is mainly because of our inadequate communication that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.  


Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.


Plan of Action: We are taking the following steps to improve our performance:  


1. Review all of products to make sure that the pictures and descriptions are accurately match with our products.  


2. Most importantly, we will complete the investigation more quickly and proactively(within12 hours) to any problems with customer orders to keep our customers moreinformed and help prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done within 24 hours  


3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality.



新店上listing时因图片侵权被禁售


Dear Seller Performance Team,


Thank you for your notification on the policy violation on the......, we would like to sincerely apologize for the terrible mistake we made.


We are a small company in China focusing on foreign trade and selling on Amazon US has been one of our ultimate dreams.


We did a lot of preparation in order to launch our store in Amazon and worked with the Amazon sales manager Mr. .... on a lot of details including the can do's and can'ts. He informed us beforehand that image and character violation is a very serious issue in Amazon and we have taken that very very seriously.


However, one of our sales staff ,who is new to the company,(我们有位职员是新来的)accidentally put this product onto the list because we would like to start our sales with 50 skus ( We had 49 skus ready at that time.) He uploaded the product without everyone's else's knowledge and I would in person would like to apologize again for my carelessness in staff management.


Here are the things our company has done to prevent such issue from happening again.


1. We just organized a training again on the can's and can't the sales manager Henry sent us,especially emphasizing on the policy violation including image violation of products and wording violation on product and checked all the product that we have already listed.


2. We deleted all the products that we think that could potentially violate the policies.


3. We have setup rules in the company that all of our inventory must be carefully reviewed and would not violate any Amazon policies before adding to our inventory and listing on Amazon.


I would like to apologize for a third time for my carelessness in management ,and please do let us know what else can we do to reinstate our account and we will do everything we can to meet the target.


Looking forward to hearing from you.

your name


产品图片与实物不符

客服未及时解决问题收到A-Z



Dear Amazon Seller Performance Team,


We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality.


I believe it is mainly because of our inadequate communication(沟通不足) that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.


Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.


Plan of Action: We are taking the following steps to improve our performance:

1. Review all of products to make sure that the pictures and deions are accurately match with our products.


2. Most importantly, we will complete the investigation more quickly and proactively(within12 hours) to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done within 24 hours,


3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.


差评跟进邮件模板


滚动可见全部


摘要

进度一 · 进度二



进度一


Dear————,


How are you recently? Hope you and your family are good.


We found your review for (产品).We are really sorry for the inconvenience it caused

To express our apologize, we provide few suggestion following by:

1. We will arrange a suitable replacement for you for free

2. We will provide a claim code for you.

3. Or refund all

Which one do you prefer?


Looking forward to your reply soon.

Best regards,


进度二

▼ 


Dear————


Hope you have a great time.

I am writing to concern whether you have receive the replacement.


If you still have any question with your order, please contact with us.

We would try our best to solve it.


If you are satisfied with our services, could you do me a big favor to upgrade the r eivew?

The following link:————————————————————————————


It is really important for me.

We will really appreciate for it.


Sincerely,


买家退/换货邮件模板

滚动可见全部


摘要

  • 客户因订购的商品大小不合适导致退货

  • 亚马逊客户退货的询问原因

  • 买家要求退货,卖家回信(自发货)

  • 产品发货后,客户提出要换货的回信


客户因订购的商品大小不合适导致退货

Dear——,

Thanks so much for your great support on 店铺名.

So sorry for the inconvenience that the swimming suit(产品名) did not fit you.

Will it be possible to give others as a gift? Or how about we make you a partial refund as a way to make up for this?

Just suggestion, if you insist on returning it back, we will go to the further step.

Waiting for your reply.

Best Regards


亚马逊客户退货的询问原因


Dear ---


Thank you so much for your great support on us.

So sorry for the inconvenience it caused.


Could I know the reason why you return the item?

Are there any issues of our product?

If yes, could you sent the photo of the issues thus we can help you better and submit to QC.


Waiting for your reply.

Best regards



买家要求退货,卖家回信(自发货)


Dear----    

Thank you for contacting us regarding your inquiry.  


We found your return request. Could I know the reason why you want to refund?

Are there any issues of our product?

If yes, could you sent the photo of the issues thus we can help you better and submit to QC.


Will it be possible to give new one as a compensation?

Or how about we make you a partial refund as a way to make up for this?


Looking forward to your reply soon.

Best regards



产品发货后,客户提出要换货的回信


Dear ___,

Thanks for contact with us.


Sorry to tell you that the item have been dispatched, and we can't change it for you now .

We knew you receive it and it is not suitable for you.


To express our apologize, we provide few suggestion following by:

1. We will arrange a suitable replacement for you for free

2. We can refund full price for you.

Which one do you prefer?


Sorry for all inconvenience it led to.

Looking forward to your reply.

Sincerely,


回复买家询问物流情况邮件模板

滚动可见全部


Dear ___,

Thanks for your message. Hope you are great.


Sorry for disturbing you, we tracked your shipping. The package is now on the way to your place(it is now reaching your local post office).


International shipping information may not update so prompt, usually it takes around 7-15 days for shipping. Could you please keep your patience and wait for a few more days? We will keep tracking for you, any news we will inform you asap.


Your understanding will be highly appreciated.


Best regards


其他售后邮件模板

滚动可见全部


摘要

  • 亚马逊卖家发货到达时间

  • 先填单,漏发货后向客人解释

  • 客户询问货物的tracking number的回信

  • 邀请顾客成为老客户群邮件

  • 买家不知道如何使用产品的回信

  • 给买家补发自发货售后件的通知

  • 客户订购多个产品,卖家发邮件确认产品订单

  • 卖家发错地址


亚马逊卖家发货到达时间


Dear ___,

Thank you so much for your great support on us.

Usually it takes about 7-12 days for the item to reach you.

Any question, feel free to contact us and we will reach you at the soonest.

Best regards



先填单,漏发货后向客人解释


Dear ___,

Thank you so much for your great support and sorry for keeping you waiting.


We checked the tracking information found there is no update information as you said.

We will contact the post office to find out the problem.


We wonder would you still want the item, if yes, inform us the size and we will resend you asap.


If not, we will make you the full refund.

Waiting for your reply.


Any inconvenience hope your kind understanding.

Best regards



客户询问货物的tracking number的回信


Dear————,

Thank you for contacting us regarding your inquiry.


Orders are shipped within two days after they are placed. Usually, we are able to ship orders the next day. Weekend orders are shipped on the following Monday. Please allow 3-7 business days after shipment for delivery. You will receive a shipping confirmation email from Amazon when the shipping information has been uploaded.


Your patience and understanding are greatly appreciated. If you have any other questions or concerns, feel free to contact us.


Best regards



邀请顾客成为老客户群邮件


Dear_______,

Thanks for your kindly support for 店铺名.


To express our grateful, we want to invite you join in our “VIP team(自己取名)”


Our VIP team member(自己取名)can experience our new product in advance and enjoy discount .

Just contact us with order ID by contacting our email on attachment.(把邮箱放在附件上)


We are waiting for your email.

Have a good time.


Best regards,



买家不知道如何使用产品的回信


Dear————,


Thank you for contacting us regarding your inquiry.

We are really grateful with your question Thus we can realize our shortage of product listing.

We will update our listing to perfect our product information.

最后福利


咨询
官方微信群
官方客服

扫码添加,立即咨询

加群
官方微信群
官方微信群

扫码添加,拉你进群

更多
订阅号服务号跨境资讯
二维码

为你推送和解读最前沿、最有料的跨境电商资讯

二维码

90% 亚马逊卖家都在关注的微信公众号

二维码

精选今日跨境电商头条资讯

回顶部