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真相!亚马逊招商是停止还是紧缩?最后附卖家必备模板

6813
2018-09-21 03:48
2018-09-21 03:48
6813
                   
    福利一


今天一大早小编在一个卖家群里收到了亚马逊招商将在9月20日停止的信息???然后早上快20个卖家不断轰炸小编了,当时我也和亚马逊的招商经理讨论了这个话题,好了,小编在次再一次说明哈:招商没停止,没停止,只是紧缩、紧缩了。(现在入驻还不迟呢,赶紧联系Fiona小编免费极速开店)

虽然亚马逊也逐渐加大对新进卖家账号的审核力度,也有媒体表示,由于频繁出现刷单、跟卖等不正当行为,亚马逊已加紧自注册申请通道的入口审查,更有卖家反应,自注册通道资料提交迟迟未见注册链接,这是否跟旺季亚马逊三令五申的一系列动作有关还未得知。旺季风口,保号要紧。感觉整个程序很复杂;其实按照小编的想法,不要想太多,找招商经理,然后让招商经理发送招商邮件给你;接着按照招商经理的要求,准备资料,一般的问题目前网络上有很多答案,直接百度就可以了,Amazon的火热也不是今年才开市,很多问题前辈们都总结过了,但做电商重要的还是靠自己和借助外力。


福利二!


1. Amazon开店前一定要知道的问题:

329-【干货】Amazon开店前一定要知道的问题:每日10问

330-329-【干货】Amazon开店前必备常识:每日10问(11-20)

331-【干货】Amazon开店前必备常识:每日10问(21-30)

332-【干货】Amazon开店前必备常识:每日10问(31-40)

334-【干货】Amazon开店前必备常识:每日10问(41-50)

335-【干货】Amazon开店前必备常识:每日10问(51-60)

337-【干货】Amazon开店前必备常识:每日10问(61-70)

338-【干货】Amazon开店前必备常识:每日10问(71-81)


2. Amazon操作的工具

亚马逊工具大解析

世界各国Deal站点汇总


3. KYC 和VAT

欧洲站KYC审核资料详解

NO.263-欧洲亚马逊KYC账户审核简化流程了

【详解】Amazon卖家VAT知多少333-英国VAT申请指南


  福利三!

旺季即将来临,状况百出,不是物流慢、就是被跟卖、还有封号潮,时不时还收到买家的各种咨询或投诉。这种情况下,卖家该如何处理和平台、消费者、其他卖家之间的纠纷呢?此时,卖家懂得发送正确得体的邮件,是非常重要的解决纠纷技能!


以下是小编收集了各电商平台和卖家呕心沥血整理出来的各种场景的邮件模板,供卖家借鉴参考,具体内容视自身具体情况调整,希望对卖家朋友们有所帮助!内容较多较全,请耐心查看,手动收藏!



警告信邮件模板


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警告跟卖的邮件模板

 ▼


1. 自己品牌名称---- A
    ( 授权之  品牌名称 或是 已注册之品牌名称 )

2. 对方(卖家) 品牌名称---- B
    ( 您要投诉之  对象名称 或是 品牌名称 )


Dear  “ B ”, 

It has come to our attention that “ B ” is using the " A " trademark without license or prior written authorization from " A ". 

" A " holds federal trademark registrations in the United States. So  “ B ” listings violate " A " trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which “ B ”utilizes our trademarks and images protected by copyright.

“ B ” currently has at least one listing on Amazon.com for products that utilize“ A’s” trademarks and/or copyrights without  authorization. See the following ASIN: B001234567 (写自己的 ASIN)

" A " is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of  " A's " trademark rights, copyrights, and Amazon’s Participation Agreement.

“ B ” 's infringing listings must be removed immediately to prevent damage to " A " brand and lost sales.

While " A " has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:

(1) Removed all of " A’s " trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;
(2) Removed all of " A’s " listings of products it claims to be associated with " A’s ", including but not limited to the ASINs listed above

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of " A "



申诉邮件模板 

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摘要

  • 新账号被封

  • 违法跟卖

  • ODR表现差,账号被冻结

  • 图片侵权被禁售

  • 产品图片与实物不符收到A-Z


新账户被封号


Hello,


We reviewed your account and determined that you may no longer sell on Amazon. com. Your listings have been removed from our site.This decision was partly made due to our inabilit to

Verify information provided for or related to your seller account. This information inchudes but is not lmited to selling history and listing.


Please ship any open orders. If you have any funds in your account, they will be available after any amounts paid for A-to-z claims or chargebacks on your orders have been deducted. This usually takes about 90 days, but funds may be held longer. You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please write to payments-funds@amazon.com.


If you believe this decision was made in error and would like to appeal this decision,click the Appeal button next to this messageon the Performance Notifications page in Seller Central(http://sellercentral amazon .com/gp/customer -experience/perf-notifications.html)   


Sincerely,


Seller Performance Team


Amazon.com


违法跟卖


Hello,


We are receiving your account, Funds will not be transferred to you during the review but will stay in your account.


You can view your account balance, estimated payment schedule and reserved amount

On the Payments page in the Reports section of seller centarl (http://sellercentral amazon .com/gp/paymentsaccount/settlement.summary.html)


Please continue to ship your orders and only list items that you can ship by the expected ship date.


You can help by sending us more information about your business. when you are ready send us your plan, please submit your plan of action by following this link(http://sellercentral.amazoncom/cu/contact-us).


To leam more about account reviews, search for Velocity Limits and Account Reviews in Seller Central Help.


We will send you an email when our review is complete.



ODR表现差,账号被冻结


Dear Amazon Seller Performance Team,


We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality. 


I believe it is mainly because of our inadequate communication that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.  


Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.


Plan of Action: We are taking the following steps to improve our performance:  


1. Review all of products to make sure that the pictures and descriptions are accurately match with our products.  


2. Most importantly, we will complete the investigation more quickly and proactively(within12 hours) to any problems with customer orders to keep our customers moreinformed and help prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done within 24 hours  


3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality.



新店上listing时因图片侵权被禁售


Dear Seller Performance Team,


Thank you for your notification on the policy violation on the......, we would like to sincerely apologize for the terrible mistake we made.


We are a small company in China focusing on foreign trade and selling on Amazon US has been one of our ultimate dreams.


We did a lot of preparation in order to launch our store in Amazon and worked with the Amazon sales manager Mr. .... on a lot of details including the can do's and can'ts. He informed us beforehand that image and character violation is a very serious issue in Amazon and we have taken that very very seriously.


However, one of our sales staff ,who is new to the company,(我们有位职员是新来的)accidentally put this product onto the list because we would like to start our sales with 50 skus ( We had 49 skus ready at that time.) He uploaded the product without everyone's else's knowledge and I would in person would like to apologize again for my carelessness in staff management.


Here are the things our company has done to prevent such issue from happening again.


1. We just organized a training again on the can's and can't the sales manager Henry sent us,especially emphasizing on the policy violation including image violation of products and wording violation on product and checked all the product that we have already listed.


2. We deleted all the products that we think that could potentially violate the policies.


3. We have setup rules in the company that all of our inventory must be carefully reviewed and would not violate any Amazon policies before adding to our inventory and listing on Amazon.


I would like to apologize for a third time for my carelessness in management ,and please do let us know what else can we do to reinstate our account and we will do everything we can to meet the target.


Looking forward to hearing from you.

your name


产品图片与实物不符

客服未及时解决问题收到A-Z



Dear Amazon Seller Performance Team,


We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality.


I believe it is mainly because of our inadequate communication(沟通不足) that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.


Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.


Plan of Action: We are taking the following steps to improve our performance:

1. Review all of products to make sure that the pictures and deions are accurately match with our products.


2. Most importantly, we will complete the investigation more quickly and proactively(within12 hours) to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done within 24 hours,


3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.


差评跟进邮件模板


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摘要

进度一 · 进度二



进度一


Dear————,


How are you recently? Hope you and your family are good.


We found your review for (产品).We are really sorry for the inconvenience it caused

To express our apologize, we provide few suggestion following by:

1. We will arrange a suitable replacement for you for free

2. We will provide a claim code for you.

3. Or refund all

Which one do you prefer?


Looking forward to your reply soon.

Best regards,


进度二

▼ 


Dear————


Hope you have a great time.

I am writing to concern whether you have receive the replacement.


If you still have any question with your order, please contact with us.

We would try our best to solve it.


If you are satisfied with our services, could you do me a big favor to upgrade the r eivew?

The following link:————————————————————————————


It is really important for me.

We will really appreciate for it.


Sincerely,


买家退/换货邮件模板

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摘要

  • 客户因订购的商品大小不合适导致退货

  • 亚马逊客户退货的询问原因

  • 买家要求退货,卖家回信(自发货)

  • 产品发货后,客户提出要换货的回信


客户因订购的商品大小不合适导致退货

Dear——,

Thanks so much for your great support on 店铺名.

So sorry for the inconvenience that the swimming suit(产品名) did not fit you.

Will it be possible to give others as a gift? Or how about we make you a partial refund as a way to make up for this?

Just suggestion, if you insist on returning it back, we will go to the further step.

Waiting for your reply.

Best Regards


亚马逊客户退货的询问原因


Dear ---


Thank you so much for your great support on us.

So sorry for the inconvenience it caused.


Could I know the reason why you return the item?

Are there any issues of our product?

If yes, could you sent the photo of the issues thus we can help you better and submit to QC.


Waiting for your reply.

Best regards



买家要求退货,卖家回信(自发货)


Dear----    

Thank you for contacting us regarding your inquiry.  


We found your return request. Could I know the reason why you want to refund?

Are there any issues of our product?

If yes, could you sent the photo of the issues thus we can help you better and submit to QC.


Will it be possible to give new one as a compensation?

Or how about we make you a partial refund as a way to make up for this?


Looking forward to your reply soon.

Best regards



产品发货后,客户提出要换货的回信


Dear ___,

Thanks for contact with us.


Sorry to tell you that the item have been dispatched, and we can't change it for you now .

We knew you receive it and it is not suitable for you.


To express our apologize, we provide few suggestion following by:

1. We will arrange a suitable replacement for you for free

2. We can refund full price for you.

Which one do you prefer?


Sorry for all inconvenience it led to.

Looking forward to your reply.

Sincerely,


回复买家询问物流情况邮件模板

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Dear ___,

Thanks for your message. Hope you are great.


Sorry for disturbing you, we tracked your shipping. The package is now on the way to your place(it is now reaching your local post office).


International shipping information may not update so prompt, usually it takes around 7-15 days for shipping. Could you please keep your patience and wait for a few more days? We will keep tracking for you, any news we will inform you asap.


Your understanding will be highly appreciated.


Best regards


其他售后邮件模板

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摘要

  • 亚马逊卖家发货到达时间

  • 先填单,漏发货后向客人解释

  • 客户询问货物的tracking number的回信

  • 邀请顾客成为老客户群邮件

  • 买家不知道如何使用产品的回信

  • 给买家补发自发货售后件的通知

  • 客户订购多个产品,卖家发邮件确认产品订单

  • 卖家发错地址


亚马逊卖家发货到达时间


Dear ___,

Thank you so much for your great support on us.

Usually it takes about 7-12 days for the item to reach you.

Any question, feel free to contact us and we will reach you at the soonest.

Best regards



先填单,漏发货后向客人解释


Dear ___,

Thank you so much for your great support and sorry for keeping you waiting.


We checked the tracking information found there is no update information as you said.

We will contact the post office to find out the problem.


We wonder would you still want the item, if yes, inform us the size and we will resend you asap.


If not, we will make you the full refund.

Waiting for your reply.


Any inconvenience hope your kind understanding.

Best regards



客户询问货物的tracking number的回信


Dear————,

Thank you for contacting us regarding your inquiry.


Orders are shipped within two days after they are placed. Usually, we are able to ship orders the next day. Weekend orders are shipped on the following Monday. Please allow 3-7 business days after shipment for delivery. You will receive a shipping confirmation email from Amazon when the shipping information has been uploaded.


Your patience and understanding are greatly appreciated. If you have any other questions or concerns, feel free to contact us.


Best regards



邀请顾客成为老客户群邮件


Dear_______,

Thanks for your kindly support for 店铺名.


To express our grateful, we want to invite you join in our “VIP team(自己取名)”


Our VIP team member(自己取名)can experience our new product in advance and enjoy discount .

Just contact us with order ID by contacting our email on attachment.(把邮箱放在附件上)


We are waiting for your email.

Have a good time.


Best regards,



买家不知道如何使用产品的回信


Dear————,


Thank you for contacting us regarding your inquiry.

We are really grateful with your question Thus we can realize our shortage of product listing.

We will update our listing to perfect our product information.

最后福利


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AMZ123获悉,近日,根据TikTok Shop发布的数据,2026年斋月和开斋节期间,TikTok Shop实现显著增长。数据显示,今年节日期间TikTok Shop销售额同比增长超过130%,成为马来西亚本地电商市场中增长较快的平台之一。此次增长与TikTok Shop推出的扶持政策密切相关。TikTok Shop表示,其通过#JomLokal Booster激励计划投入了2000万林吉特(RM20 million),为卖家提供支持,同时持续加大在购物安全方面的投入。这一计划自2025年9月推出以来,已为超过5000家中小微企业提供佣金减免支持,并组织了14场培训工作坊,用于提升新卖家的运营能力。
宠物电商平台Chewy收购兽医平台Modern Animal
AMZ123获悉,近日,美国宠物电商平台Chewy宣布,已签署最终协议收购兽医服务平台Modern Animal。此次收购被视为Chewy向“全链路宠物医疗生态系统”转型的重要一步,旨在将医疗服务、电商和相关服务整合在宠物生命周期的各个环节中。根据披露,Modern Animal目前拥有29家自营诊所,提供7×24小时虚拟医疗服务,并采用高留存率的会员制模式。通过此次交易,Chewy预计将新增超过1.25亿美元的年化收入规模,同时将其线下宠物医疗网络规模从原有的18家门店快速扩大至47家,实现线下服务能力的即时扩张。
Stripe与Meta合作,FB广告可完成一键结账
Fin123获悉,近日,Stripe宣布,为Facebook广告商推出全新结账体验,使消费者无需离开应用即可完成购买。通过这项功能,使用Stripe的卖家可以将Facebook广告与支付系统直接连接,买家点击广告中的“立即购买”按钮后,可使用Meta钱包中保存的支付凭证完成一键结账。该流程基于《智能体商务协议》,未来将扩展到包括Instagram广告在内的更多Meta平台。卖家可在Stripe管理平台中通过开关选择启用此功能,并关联其Meta广告账户。启用后,购买过程将完全嵌入广告体验,消除了用户在传统跳转浏览器或应用完成交易时的中断,从而提升购买转化率。
高评分+高销量,10款亚马逊厨房小家电热销产品一览
AMZ123获悉,近日,亚马逊各类产品搜索量增长显著,以下10款产品在亚马逊上销量表现突出,深受消费者欢迎。1. 电热水壶预计销售额:62万美元/月销量:24,200+星级评分:4.5好评数量:47,056+图源:亚马逊产品介绍:这款电热水壶内部无塑料,提升饮用安全性与口感纯净度。产品加热效率较高,可在3分钟内快速烧开一杯水,同时配备自动断电、加热指示灯、防干烧保护功能,保障使用安全。整体外观采用简约设计,宽口壶身与双角度开盖设计便于清洁与加水,精准壶嘴与防烫手柄提升倒水稳定性。
因产品数据质量不佳,印度电商每年损失五百亿卢比
AMZ123获悉,近日,据外媒报道,印度电商与快消行业正因产品数据质量不佳而蒙受巨额损失。据GS1印度公司的最新研究,不一致、不完整或不准确的产品信息每年导致约500亿卢比的资金流失。其中,约200亿卢比表现为毛利率下降,原因包括转化率降低、商品上架受限以及销售速度放缓;另有190亿卢比直接用于退货相关成本,涵盖逆向物流、处理与加工等环节。尤其在时尚服装领域,退货问题更为突出。因尺码不合、款式偏好或实物与描述不符,顾客主动退货率通常占总订单的20%至25%。Unicommerce指出,逆向物流会使订单价值额外增加5%至7%,而这还不含原始运费。放眼全球,时尚与鞋类退货率甚至可达30%至40%。
亚马逊再调FBA费用,4月17日起生效!
中东战火延宕至今,仍未有“熄火”之意。当地时间4月2日,特朗普在最新表态中发出警告,称美国将在未来两到三周内对伊朗进行猛烈打击,国际油价应声飙涨。截至当天收盘,5月交货的美国WTI原油价格收于每桶111.54美元,上涨11.41%;6月交货的国际基准布伦特原油价格则收于每桶109.03美元,涨幅高达7.78%。在此背景下,一系列“涨价通知”如同多米诺骨牌,正逐级传导至跨境卖家们的利润表上。全链路合规难题现场答疑,4.17 深圳 | 深圳商务局&amp;行业专家坐镇,落地实操一站获取!点击报名AMZ123了解到,当地时间4月2日,亚马逊美国站发布了一则加征物流相关附加费的通知。
存火灾风险!美国CPSC紧急召回八款插头延长线
AMZ123获悉,近日,美国消费者产品安全委员会(CPSC)发布紧急召回警告,要求消费者立即停止使用“插头延长线”,并已与沃尔玛、eBay和AliExpress等电商平台达成协议,下架相关危险商品。CPSC指出,这类延长线两端均为公头插头,插入电源后裸露插脚可能带电,存在严重触电和火灾风险,因此在任何情况下都不应使用。为防止危险商品继续流入市场,CPSC已推动相关电商平台删除商品链接,同时平台方面承诺将主动识别并下架类似产品。根据CPSC的公告,多家来自中国的卖家和企业涉及销售该类产品,但大多数未回应CPSC关于召回或产品信息的要求。
别急着动广告!亚马逊订单骤降的真正元凶,用这个办法三分钟就能找到
希望这套从流量到转化率、从工具到方法的完整分析思路,能帮你: 少走弯路——别再凭感觉调广告 精准定位——用数据和工具锁定真实原因 快速响应——在问题扩大前及时出手 日常多关注、异常早发现、调整有依据——稳住单量,其实没那么难。
26年美国美妆消费者趋势:关税、AI、社媒影响购物决策
AMZ123获悉,随着新技术与平台不断涌现,不同世代美妆消费者的购物行为愈发复杂,不同产品类别对购买决策的影响也存在显著差异。同时,美国近年的关税政策与持续通胀也对市场格局造成影响,使品牌方面临竞争激烈且充满不确定性的环境。因此,Tinuiti发布了《2026年美妆营销研究报告》,从通胀影响到社交媒体趋势全面分析了消费者行为,以更好理解当前美国市场的美妆消费状况。一、市场现状1. 消费者对价格变化的反应数据显示,2025年美国美妆及个护电商市场规模已达到约610亿美元,电商渠道已占据接近一半的市场份额。随着技术进步和平台多样化,美容消费者的购物路径日益复杂。
美客多将在智利投资7.5亿美元,提供1200个岗位
AMZ123获悉,近日,据外媒报道,拉丁美洲电商巨头美客多计划在2026年向智利市场投入7.5亿美元,与2025年的投资规模相比,此番金额增幅达到27%。据了解,过去六年里,美客多在智利的累计投入已突破20亿美元,伴随新一轮的投资,预计2026年将为智利直接创造1200个新增就业岗位。值得注意的是,这笔巨额资金投入将流向物流基础设施的扩容与金融科技生态的完善。在物流端,美客多将在圣地亚哥启动第二个大型配送中心的建设,预计今年下半年即可投入使用。该中心能够存储超过1500万件商品,旨在直接拉高订单履约效率。此外,美客多还计划将物流网络向智利北部和南部延伸,试图弥合不同区域间网购体验的落差。
《全球产业深度研究之清真经济专题》PDF下载
印度尼西亚是全球最大清真消费市场,规模达到2650亿美元;马来西亚是全球认证标准输出中心;沙特阿拉伯是GCC(海湾阿拉伯国家合作委员会)具有战略价值的清真枢纽。这三个国家形成了清真消费三大市场占比60%。
《TikTok Shop2026欧美运动户外类目报告》PDF下载
欧美市场总GMV为15.11亿,整体结构呈现极度集中化的特征,其中美国站点的GMV高达12.32亿,占据了欧美市场的81.52%,月均GMV超过1.02亿。英国站点以 2.40亿的GMV和15.89%的份额位居第二。两大站点贡献了市场总GMV的97%以上。
《TikTok Shop2026东南亚运动户外类目报告》PDF下载
作为东南亚各站点的支柱品类,运动户外凭借其深厚的消费群体基础与高社交属性,相比其他品类规模优势显著,并在近12个月继续保持强劲增长。近一年内,东南亚地区该品类总GMV逼近百亿美元,其中泰国站表现尤为突出,GMV突破4.7亿美元;马印尼站紧随其后,GMV近4亿美元。
《2026中国新能源智能汽车产业链出海研究报告》PDF下载
海外主要汽车市场的国家/地区政策出现分化:以德国、意大利为代表的欧洲主要汽车生产国,携其本土汽车产业巨头,共同构成了推动欧盟调整“禁燃令”的主导力量。从本质上看,此次政策调整的进程,折射出欧盟内部不同国家与产业利益集团之间的复杂博弈。泰国、马来西亚和巴西现阶段开始偏好汽车产能的实际落地希望引入长期资本以支持当地的经济发展。
《2026中国电动微出行出海欧美市场研究报告》PDF下载
动微出行的产品开发逻辑向车规级演进:行业技术架构正加速向机械一电驱一智控体系演进,提升产品研发、安全标准与供应链体系。未来竞争的核心不再是单一的续航或功率参数,而是平台化能力、智能化深度与全生命周期服务体系的构建。
《TikTok Shop突破末次触达归因(LTA)ROAS分析报告》PDF下载
在数字化浪潮中,广告主正面临有效衡量广告支出回报率(ROAS)的挑战。传统未次触达归因(LTA)模型因数据收集难度和归因偏差问题已难以满足广告主的需求,因此,探索新的方法来解决这些问题显得尤为重要。
《未来电商报告:品牌独立站五步升级锁定未来确定性增长》PDF下载
调研显示,出海商家针对家居、时尚及消费电子等品类布局比例均超过30%。独立站凭借其高度品牌化、个性化、场景化及功能性等优势,精准契合上述品类对品牌调性、场景交互及沉浸式体验的核心诉求,正成为商家黑五大促期提升销量、构建品牌竞争壁垒的关键载体。
《TikTok Shop达人真实种草力报告》PDF下载
达人正在将文化内容、社群互动与商业转化深度融合,形成一个高度协同的内容商业生态,其价值早已不再局限于内容带来的直接收入。从更广义的商业视角来看,达人价值的核心在于真实影响力-即其内容对商品与服务产生影响并促成转化所形成的整体商业价值,这一能力正构成达人在内容电商体系中的带货价值基础。
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真相!亚马逊招商是停止还是紧缩?最后附卖家必备模板
外贸电商联盟
2018-09-21 03:48
6814
                   
    福利一


今天一大早小编在一个卖家群里收到了亚马逊招商将在9月20日停止的信息???然后早上快20个卖家不断轰炸小编了,当时我也和亚马逊的招商经理讨论了这个话题,好了,小编在次再一次说明哈:招商没停止,没停止,只是紧缩、紧缩了。(现在入驻还不迟呢,赶紧联系Fiona小编免费极速开店)

虽然亚马逊也逐渐加大对新进卖家账号的审核力度,也有媒体表示,由于频繁出现刷单、跟卖等不正当行为,亚马逊已加紧自注册申请通道的入口审查,更有卖家反应,自注册通道资料提交迟迟未见注册链接,这是否跟旺季亚马逊三令五申的一系列动作有关还未得知。旺季风口,保号要紧。感觉整个程序很复杂;其实按照小编的想法,不要想太多,找招商经理,然后让招商经理发送招商邮件给你;接着按照招商经理的要求,准备资料,一般的问题目前网络上有很多答案,直接百度就可以了,Amazon的火热也不是今年才开市,很多问题前辈们都总结过了,但做电商重要的还是靠自己和借助外力。


福利二!


1. Amazon开店前一定要知道的问题:

329-【干货】Amazon开店前一定要知道的问题:每日10问

330-329-【干货】Amazon开店前必备常识:每日10问(11-20)

331-【干货】Amazon开店前必备常识:每日10问(21-30)

332-【干货】Amazon开店前必备常识:每日10问(31-40)

334-【干货】Amazon开店前必备常识:每日10问(41-50)

335-【干货】Amazon开店前必备常识:每日10问(51-60)

337-【干货】Amazon开店前必备常识:每日10问(61-70)

338-【干货】Amazon开店前必备常识:每日10问(71-81)


2. Amazon操作的工具

亚马逊工具大解析

世界各国Deal站点汇总


3. KYC 和VAT

欧洲站KYC审核资料详解

NO.263-欧洲亚马逊KYC账户审核简化流程了

【详解】Amazon卖家VAT知多少333-英国VAT申请指南


  福利三!

旺季即将来临,状况百出,不是物流慢、就是被跟卖、还有封号潮,时不时还收到买家的各种咨询或投诉。这种情况下,卖家该如何处理和平台、消费者、其他卖家之间的纠纷呢?此时,卖家懂得发送正确得体的邮件,是非常重要的解决纠纷技能!


以下是小编收集了各电商平台和卖家呕心沥血整理出来的各种场景的邮件模板,供卖家借鉴参考,具体内容视自身具体情况调整,希望对卖家朋友们有所帮助!内容较多较全,请耐心查看,手动收藏!



警告信邮件模板


滚动可见全部



警告跟卖的邮件模板

 ▼


1. 自己品牌名称---- A
    ( 授权之  品牌名称 或是 已注册之品牌名称 )

2. 对方(卖家) 品牌名称---- B
    ( 您要投诉之  对象名称 或是 品牌名称 )


Dear  “ B ”, 

It has come to our attention that “ B ” is using the " A " trademark without license or prior written authorization from " A ". 

" A " holds federal trademark registrations in the United States. So  “ B ” listings violate " A " trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which “ B ”utilizes our trademarks and images protected by copyright.

“ B ” currently has at least one listing on Amazon.com for products that utilize“ A’s” trademarks and/or copyrights without  authorization. See the following ASIN: B001234567 (写自己的 ASIN)

" A " is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of  " A's " trademark rights, copyrights, and Amazon’s Participation Agreement.

“ B ” 's infringing listings must be removed immediately to prevent damage to " A " brand and lost sales.

While " A " has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:

(1) Removed all of " A’s " trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;
(2) Removed all of " A’s " listings of products it claims to be associated with " A’s ", including but not limited to the ASINs listed above

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of " A "



申诉邮件模板 

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摘要

  • 新账号被封

  • 违法跟卖

  • ODR表现差,账号被冻结

  • 图片侵权被禁售

  • 产品图片与实物不符收到A-Z


新账户被封号


Hello,


We reviewed your account and determined that you may no longer sell on Amazon. com. Your listings have been removed from our site.This decision was partly made due to our inabilit to

Verify information provided for or related to your seller account. This information inchudes but is not lmited to selling history and listing.


Please ship any open orders. If you have any funds in your account, they will be available after any amounts paid for A-to-z claims or chargebacks on your orders have been deducted. This usually takes about 90 days, but funds may be held longer. You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please write to payments-funds@amazon.com.


If you believe this decision was made in error and would like to appeal this decision,click the Appeal button next to this messageon the Performance Notifications page in Seller Central(http://sellercentral amazon .com/gp/customer -experience/perf-notifications.html)   


Sincerely,


Seller Performance Team


Amazon.com


违法跟卖


Hello,


We are receiving your account, Funds will not be transferred to you during the review but will stay in your account.


You can view your account balance, estimated payment schedule and reserved amount

On the Payments page in the Reports section of seller centarl (http://sellercentral amazon .com/gp/paymentsaccount/settlement.summary.html)


Please continue to ship your orders and only list items that you can ship by the expected ship date.


You can help by sending us more information about your business. when you are ready send us your plan, please submit your plan of action by following this link(http://sellercentral.amazoncom/cu/contact-us).


To leam more about account reviews, search for Velocity Limits and Account Reviews in Seller Central Help.


We will send you an email when our review is complete.



ODR表现差,账号被冻结


Dear Amazon Seller Performance Team,


We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality. 


I believe it is mainly because of our inadequate communication that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.  


Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.


Plan of Action: We are taking the following steps to improve our performance:  


1. Review all of products to make sure that the pictures and descriptions are accurately match with our products.  


2. Most importantly, we will complete the investigation more quickly and proactively(within12 hours) to any problems with customer orders to keep our customers moreinformed and help prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done within 24 hours  


3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality.



新店上listing时因图片侵权被禁售


Dear Seller Performance Team,


Thank you for your notification on the policy violation on the......, we would like to sincerely apologize for the terrible mistake we made.


We are a small company in China focusing on foreign trade and selling on Amazon US has been one of our ultimate dreams.


We did a lot of preparation in order to launch our store in Amazon and worked with the Amazon sales manager Mr. .... on a lot of details including the can do's and can'ts. He informed us beforehand that image and character violation is a very serious issue in Amazon and we have taken that very very seriously.


However, one of our sales staff ,who is new to the company,(我们有位职员是新来的)accidentally put this product onto the list because we would like to start our sales with 50 skus ( We had 49 skus ready at that time.) He uploaded the product without everyone's else's knowledge and I would in person would like to apologize again for my carelessness in staff management.


Here are the things our company has done to prevent such issue from happening again.


1. We just organized a training again on the can's and can't the sales manager Henry sent us,especially emphasizing on the policy violation including image violation of products and wording violation on product and checked all the product that we have already listed.


2. We deleted all the products that we think that could potentially violate the policies.


3. We have setup rules in the company that all of our inventory must be carefully reviewed and would not violate any Amazon policies before adding to our inventory and listing on Amazon.


I would like to apologize for a third time for my carelessness in management ,and please do let us know what else can we do to reinstate our account and we will do everything we can to meet the target.


Looking forward to hearing from you.

your name


产品图片与实物不符

客服未及时解决问题收到A-Z



Dear Amazon Seller Performance Team,


We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality.


I believe it is mainly because of our inadequate communication(沟通不足) that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.


Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.


Plan of Action: We are taking the following steps to improve our performance:

1. Review all of products to make sure that the pictures and deions are accurately match with our products.


2. Most importantly, we will complete the investigation more quickly and proactively(within12 hours) to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done within 24 hours,


3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.


差评跟进邮件模板


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摘要

进度一 · 进度二



进度一


Dear————,


How are you recently? Hope you and your family are good.


We found your review for (产品).We are really sorry for the inconvenience it caused

To express our apologize, we provide few suggestion following by:

1. We will arrange a suitable replacement for you for free

2. We will provide a claim code for you.

3. Or refund all

Which one do you prefer?


Looking forward to your reply soon.

Best regards,


进度二

▼ 


Dear————


Hope you have a great time.

I am writing to concern whether you have receive the replacement.


If you still have any question with your order, please contact with us.

We would try our best to solve it.


If you are satisfied with our services, could you do me a big favor to upgrade the r eivew?

The following link:————————————————————————————


It is really important for me.

We will really appreciate for it.


Sincerely,


买家退/换货邮件模板

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摘要

  • 客户因订购的商品大小不合适导致退货

  • 亚马逊客户退货的询问原因

  • 买家要求退货,卖家回信(自发货)

  • 产品发货后,客户提出要换货的回信


客户因订购的商品大小不合适导致退货

Dear——,

Thanks so much for your great support on 店铺名.

So sorry for the inconvenience that the swimming suit(产品名) did not fit you.

Will it be possible to give others as a gift? Or how about we make you a partial refund as a way to make up for this?

Just suggestion, if you insist on returning it back, we will go to the further step.

Waiting for your reply.

Best Regards


亚马逊客户退货的询问原因


Dear ---


Thank you so much for your great support on us.

So sorry for the inconvenience it caused.


Could I know the reason why you return the item?

Are there any issues of our product?

If yes, could you sent the photo of the issues thus we can help you better and submit to QC.


Waiting for your reply.

Best regards



买家要求退货,卖家回信(自发货)


Dear----    

Thank you for contacting us regarding your inquiry.  


We found your return request. Could I know the reason why you want to refund?

Are there any issues of our product?

If yes, could you sent the photo of the issues thus we can help you better and submit to QC.


Will it be possible to give new one as a compensation?

Or how about we make you a partial refund as a way to make up for this?


Looking forward to your reply soon.

Best regards



产品发货后,客户提出要换货的回信


Dear ___,

Thanks for contact with us.


Sorry to tell you that the item have been dispatched, and we can't change it for you now .

We knew you receive it and it is not suitable for you.


To express our apologize, we provide few suggestion following by:

1. We will arrange a suitable replacement for you for free

2. We can refund full price for you.

Which one do you prefer?


Sorry for all inconvenience it led to.

Looking forward to your reply.

Sincerely,


回复买家询问物流情况邮件模板

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Dear ___,

Thanks for your message. Hope you are great.


Sorry for disturbing you, we tracked your shipping. The package is now on the way to your place(it is now reaching your local post office).


International shipping information may not update so prompt, usually it takes around 7-15 days for shipping. Could you please keep your patience and wait for a few more days? We will keep tracking for you, any news we will inform you asap.


Your understanding will be highly appreciated.


Best regards


其他售后邮件模板

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摘要

  • 亚马逊卖家发货到达时间

  • 先填单,漏发货后向客人解释

  • 客户询问货物的tracking number的回信

  • 邀请顾客成为老客户群邮件

  • 买家不知道如何使用产品的回信

  • 给买家补发自发货售后件的通知

  • 客户订购多个产品,卖家发邮件确认产品订单

  • 卖家发错地址


亚马逊卖家发货到达时间


Dear ___,

Thank you so much for your great support on us.

Usually it takes about 7-12 days for the item to reach you.

Any question, feel free to contact us and we will reach you at the soonest.

Best regards



先填单,漏发货后向客人解释


Dear ___,

Thank you so much for your great support and sorry for keeping you waiting.


We checked the tracking information found there is no update information as you said.

We will contact the post office to find out the problem.


We wonder would you still want the item, if yes, inform us the size and we will resend you asap.


If not, we will make you the full refund.

Waiting for your reply.


Any inconvenience hope your kind understanding.

Best regards



客户询问货物的tracking number的回信


Dear————,

Thank you for contacting us regarding your inquiry.


Orders are shipped within two days after they are placed. Usually, we are able to ship orders the next day. Weekend orders are shipped on the following Monday. Please allow 3-7 business days after shipment for delivery. You will receive a shipping confirmation email from Amazon when the shipping information has been uploaded.


Your patience and understanding are greatly appreciated. If you have any other questions or concerns, feel free to contact us.


Best regards



邀请顾客成为老客户群邮件


Dear_______,

Thanks for your kindly support for 店铺名.


To express our grateful, we want to invite you join in our “VIP team(自己取名)”


Our VIP team member(自己取名)can experience our new product in advance and enjoy discount .

Just contact us with order ID by contacting our email on attachment.(把邮箱放在附件上)


We are waiting for your email.

Have a good time.


Best regards,



买家不知道如何使用产品的回信


Dear————,


Thank you for contacting us regarding your inquiry.

We are really grateful with your question Thus we can realize our shortage of product listing.

We will update our listing to perfect our product information.

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