亚马逊到底有多少自有品牌？怎么找到它们？（附名单）
19484很多卖家还搞不清楚亚马逊自有品牌怎么分辨？据说亚马逊目前拥有超过400个自有品牌，产品数量更是超过几十万,真实情况到底怎么样，我们来好好盘一盘：
亚马逊自有品牌模式
目前亚马逊自有品牌分为独家品牌和亚马逊私有品牌两种类型
一. Exclusives to Amazon亚马逊独家品牌
Amazon Exclusives 是 2015 年推出的一项计划，第三方卖家可以直接与亚马逊合作，以获得更多的知名度并在亚马逊平台上销售独特的产品，同时仅在亚马逊和他们自己的网站上提供这些产品。
亚马逊独家品牌和亚马逊自有品牌之间存在显著差异，两者经常混淆。亚马逊的自有品牌通常与第三方卖家直接竞争，而 Amazon Exclusives 计划本质上是亚马逊针对第三方卖家的营销计划。
简单来说就是一个品牌通过为亚马逊提供独家销售的产品，成为亚马逊的直接合作伙伴，然后只能在亚马逊平台上和自己的平台品牌官网上销售，其他平台不能再售卖。
Amazon Exclusives独家品牌计划的利弊
优势：
（1）免除活动费用
享受LD秒杀免费，BD免费，DOTD免费，new launch免费提报，brand spotlight自助免费提报
（2）展示型广告
Amazon Exclusives卖家可以利用展示型广告来从少数类似或相关产品中获取销售机会
（3）品牌经理
对于卖家而言，与专业的品牌经理联系非常有帮助，可以帮助指导卖家完成整个流程，以节省时间并优化结果。
（4）避免被跟卖
缺点：
（1）佣金
亚马逊Amazon Exclusives卖家收取的佣金更多。
（2）限制
一旦注册了Amazon Exclusives，你将无法再在其他渠道上销售，否则可能会受到相当大的罚款。
（3）展示型广告
现在普通卖家也可以自己投放
（4）忙碌的品牌经理
尽管亚马逊承诺Amazon Exclusives卖家会拥有专属的品牌经理，但实际上，这些品牌经理往往非常忙碌，因此，当你需要帮助的时候，往往会非常耗时。
二．亚马逊自有品牌
亚马逊于2005 年发布了其第一个品牌 Pinzon，随后在 2009 年发布了 AmazonBasics，开始推出一些亚马逊拥有的自有品牌。
2019 年 7 月，在美国国会举行了关于“在线平台和市场力量，第 2 部分：创新和创业”的听证会，亚马逊透露他们目前提供大约158,000 种自有品牌产品（其中一些有额外的变化，例如颜色和尺寸）除了 Amazon Fresh 销售的一些自有品牌产品外，亚马逊商店中大约一半的自有品牌产品是服装、鞋类和配饰。但亚马逊从未公开披露其拥有的确切品牌数量，因此确定亚马逊自有品牌品牌可能很困难。
附上亚马逊的部分已知私有品牌名单
Brand Name | Category | Notes |
206 Colective | Shoes | Confirmed |
28 Palms | Clothing | Confirmed |
365 everyday value | Grocery | It's the store brand at Whole Foods Market, which was acquired by Amazon in 2017. |
7Goals | Women's clothing | Suspected |
A for Awesome | Kids' clothing | Confirmed |
Amazing Baby | Baby products | Designed and manufactured by SwaddleDesigns exclusively for Amazon. |
Amazon Basics | Cross Category | Confirmed |
Amazon Collection | Jewlery | Confirmed |
Amazon Echo & Alexa Devices | Electronics | Confirmed |
Amazon Elements | Health & Household | Confirmed |
Amazon Essentials | Clothing | Confirmed |
Amazon Fire Tablets | Electronics | Confirmed |
Amazon Fire TV | Electronics | Confirmed |
Amazon Fresh | Grocery | Confirmed |
Amfit Nutrition | Supplements and vitamins | Confirmed |
Arabella | Women's clothing | Confirmed |
Arthur Harvey | Men's clothing | Confirmed |
Aurike | Women's clothing | Confirmed |
Basic Care | Beauty & Personal Care | Confirmed |
Bdcoco | Women's clothing | Suspected |
BELEI | Beauty & Personal Care | Confirmed |
Buttoned Down | Men's clothing | Confirmed |
Cable Stitch | Women's clothing | Confirmed |
Coastal Blue | Women's clothing | Confirmed |
Comfort Denim Outfitters | Men's clothing | Confirmed |
Common District | Clothing | Removed |
CORE 10 | Clothing (sport clothes) | Confirmed |
Daily Ritual | Clothing | Confirmed |
Denim Bloom | Women's denim | Removed |
Ella Moon | Women's clothing | Confirmed |
Emma Riley | Girls' clothing | Confirmed |
Essentialist | Women's clothing | Removed |
Fabric.com | Arts, Crafts & Sewing category | Amazon subsidiary. Founded in 1993 as the Phoenix Textiles Group. |
Franklin Tailored | Men's clothing | Confirmed |
Find. | Women's clothing | Cofirmed |
Good Brief | Men's clothing | Suspected |
Goodsport | Clothing | Suspected |
Goodthreads | Clothing | Confirmed |
Hale | Clothing | Removed |
Happy Belly | Grocery | Confirmed |
Haven Outerwear | Women's clothing | Confirmed |
Hayden Rose | Women's clothing | Removed |
Hem & Seam | Men's clothing | Confirmed |
House & Shields | Men's clothing | Confirmed |
Indigo Society | Wome's clothing | Removed |
Inkast Denim | Clothing | Confirmed |
Iris & Lily | Women's clothing | Confirmed |
Isle Bay Linens | Men's clothing | Suspected |
James & Erin | Women's clothing | Confirmed |
Kid Nation | Kids' clothing | Suspected |
Kold Feet | Clothing | Confirmed |
Lark & Ro | Women's clothing | Confirmed |
Leather Architect | Clothing | Removed |
Life Long | Pet supplies | Confirmed |
Lily Parker | Women's clothing | Suspected |
MAE | Women's clothing | Confirmed |
Mama Bear | Baby Products | Confirmed |
Mariella Bella | Women's clothing | Removed |
Meraki | Men's clothing | Confirmed |
Mint Lilac | Women's clothing | Suspected |
Moon & Back | Baby clothing | Confirmed |
Myx Store | Women's clothing | Confirmed |
Nature's Wander | Health, Beauty and Personal Care | Suspected |
NOD by Tuft & Needle | Home & Kitchen | Confirmed |
NuPro | Kindle accesories | Confimed |
Obsidian | Sunglasses | Confirmed |
Ocean Blues | Women's Clothing | Suspected |
OWN PWR | Supplements and vitamins | Confirmed |
P2N Peak Performance Nutrition | Health, Beauty and Personal Care | Removed |
Painted Heart | Women's clothing | Confirmed |
Paris Sunday | Women's Clothing | Confirmed |
Peak Velocity | Men's clothing | Confirmed |
Pinzon | Bedding & Bath | Confirmed |
Home & Kitchen | ||
Presto! | Health & Household | Confirmed |
Quality Durables Co. | Men's clothing | Suspected |
RAVENNA Home | Home & Kitchen | Confirmed |
Revly | Vitamins and supplements | Confirmed |
Rivet | Home & Kitchen | Confirmed |
Furniture | ||
Bedding | ||
Rugged Mile Denim | Men's clothing | Removed |
Scout & Ro | Kids clothing | Confirmed |
Signature Society | Women's clothing | Removed |
Simple Joys by Carter's | Baby clothing | Confirmed |
Social Graces | Women's clothing | Removed |
Society New York | Women's clothing | Confirmed |
Solimo | Health & Household | Confirmed |
Something For Everyone | Clothing | Removed |
Spotted Zebra | Kids' clothing | Confirmed |
Stocking Fox | Clothing | Removed |
STONE & Beam | Home & Kitchen | Confirmed |
Bedding | ||
Suite Alice | Women's clothing | Removed |
Symbol | Women's clothing | Confirmed |
The Fix | Shoes | Confirmed |
True Angel | Women's clothing | Removed |
Vedaca | Grocery | Confirmed |
Wag | Pet supplies | Confirmed |
Whole foods market | Grocery | Confirmed |
Wickedly Prime | Grocery | Confirmed |
Wild Meadow | Women's clothing | Confirmed |
Wood Paper Company | Men's clothing | Removed |
三．查询亚马逊自有品牌的方法
打开链接：https://www.amazon.com/b?ie=UTF8&node=17602470011
1. 打开连接后可以在搜索框发现Our Brands的字样
2. 通过左侧筛选框，进行类目筛选
3. 快速分辨品牌是亚马逊独家品牌还是私有品牌的方法
以上截图是通过谷歌浏览器打开的展示效果
这是通过火狐浏览器打开的效果，一个非常神奇的现象，用火狐浏览器打开的链接非常清晰的帮我们标注出了哪些产品是独家品牌Exclusive to Amazon和哪些是Amazon brand亚马逊私有品牌，非常Cool！
很多卖家还搞不清楚亚马逊自有品牌怎么分辨？据说亚马逊目前拥有超过400个自有品牌，产品数量更是超过几十万,真实情况到底怎么样，我们来好好盘一盘：
亚马逊自有品牌模式
目前亚马逊自有品牌分为独家品牌和亚马逊私有品牌两种类型
一. Exclusives to Amazon亚马逊独家品牌
Amazon Exclusives 是 2015 年推出的一项计划，第三方卖家可以直接与亚马逊合作，以获得更多的知名度并在亚马逊平台上销售独特的产品，同时仅在亚马逊和他们自己的网站上提供这些产品。
亚马逊独家品牌和亚马逊自有品牌之间存在显著差异，两者经常混淆。亚马逊的自有品牌通常与第三方卖家直接竞争，而 Amazon Exclusives 计划本质上是亚马逊针对第三方卖家的营销计划。
简单来说就是一个品牌通过为亚马逊提供独家销售的产品，成为亚马逊的直接合作伙伴，然后只能在亚马逊平台上和自己的平台品牌官网上销售，其他平台不能再售卖。
Amazon Exclusives独家品牌计划的利弊
优势：
（1）免除活动费用
享受LD秒杀免费，BD免费，DOTD免费，new launch免费提报，brand spotlight自助免费提报
（2）展示型广告
Amazon Exclusives卖家可以利用展示型广告来从少数类似或相关产品中获取销售机会
（3）品牌经理
对于卖家而言，与专业的品牌经理联系非常有帮助，可以帮助指导卖家完成整个流程，以节省时间并优化结果。
（4）避免被跟卖
缺点：
（1）佣金
亚马逊Amazon Exclusives卖家收取的佣金更多。
（2）限制
一旦注册了Amazon Exclusives，你将无法再在其他渠道上销售，否则可能会受到相当大的罚款。
（3）展示型广告
现在普通卖家也可以自己投放
（4）忙碌的品牌经理
尽管亚马逊承诺Amazon Exclusives卖家会拥有专属的品牌经理，但实际上，这些品牌经理往往非常忙碌，因此，当你需要帮助的时候，往往会非常耗时。
二．亚马逊自有品牌
亚马逊于2005 年发布了其第一个品牌 Pinzon，随后在 2009 年发布了 AmazonBasics，开始推出一些亚马逊拥有的自有品牌。
2019 年 7 月，在美国国会举行了关于“在线平台和市场力量，第 2 部分：创新和创业”的听证会，亚马逊透露他们目前提供大约158,000 种自有品牌产品（其中一些有额外的变化，例如颜色和尺寸）除了 Amazon Fresh 销售的一些自有品牌产品外，亚马逊商店中大约一半的自有品牌产品是服装、鞋类和配饰。但亚马逊从未公开披露其拥有的确切品牌数量，因此确定亚马逊自有品牌品牌可能很困难。
附上亚马逊的部分已知私有品牌名单
Brand Name | Category | Notes |
206 Colective | Shoes | Confirmed |
28 Palms | Clothing | Confirmed |
365 everyday value | Grocery | It's the store brand at Whole Foods Market, which was acquired by Amazon in 2017. |
7Goals | Women's clothing | Suspected |
A for Awesome | Kids' clothing | Confirmed |
Amazing Baby | Baby products | Designed and manufactured by SwaddleDesigns exclusively for Amazon. |
Amazon Basics | Cross Category | Confirmed |
Amazon Collection | Jewlery | Confirmed |
Amazon Echo & Alexa Devices | Electronics | Confirmed |
Amazon Elements | Health & Household | Confirmed |
Amazon Essentials | Clothing | Confirmed |
Amazon Fire Tablets | Electronics | Confirmed |
Amazon Fire TV | Electronics | Confirmed |
Amazon Fresh | Grocery | Confirmed |
Amfit Nutrition | Supplements and vitamins | Confirmed |
Arabella | Women's clothing | Confirmed |
Arthur Harvey | Men's clothing | Confirmed |
Aurike | Women's clothing | Confirmed |
Basic Care | Beauty & Personal Care | Confirmed |
Bdcoco | Women's clothing | Suspected |
BELEI | Beauty & Personal Care | Confirmed |
Buttoned Down | Men's clothing | Confirmed |
Cable Stitch | Women's clothing | Confirmed |
Coastal Blue | Women's clothing | Confirmed |
Comfort Denim Outfitters | Men's clothing | Confirmed |
Common District | Clothing | Removed |
CORE 10 | Clothing (sport clothes) | Confirmed |
Daily Ritual | Clothing | Confirmed |
Denim Bloom | Women's denim | Removed |
Ella Moon | Women's clothing | Confirmed |
Emma Riley | Girls' clothing | Confirmed |
Essentialist | Women's clothing | Removed |
Fabric.com | Arts, Crafts & Sewing category | Amazon subsidiary. Founded in 1993 as the Phoenix Textiles Group. |
Franklin Tailored | Men's clothing | Confirmed |
Find. | Women's clothing | Cofirmed |
Good Brief | Men's clothing | Suspected |
Goodsport | Clothing | Suspected |
Goodthreads | Clothing | Confirmed |
Hale | Clothing | Removed |
Happy Belly | Grocery | Confirmed |
Haven Outerwear | Women's clothing | Confirmed |
Hayden Rose | Women's clothing | Removed |
Hem & Seam | Men's clothing | Confirmed |
House & Shields | Men's clothing | Confirmed |
Indigo Society | Wome's clothing | Removed |
Inkast Denim | Clothing | Confirmed |
Iris & Lily | Women's clothing | Confirmed |
Isle Bay Linens | Men's clothing | Suspected |
James & Erin | Women's clothing | Confirmed |
Kid Nation | Kids' clothing | Suspected |
Kold Feet | Clothing | Confirmed |
Lark & Ro | Women's clothing | Confirmed |
Leather Architect | Clothing | Removed |
Life Long | Pet supplies | Confirmed |
Lily Parker | Women's clothing | Suspected |
MAE | Women's clothing | Confirmed |
Mama Bear | Baby Products | Confirmed |
Mariella Bella | Women's clothing | Removed |
Meraki | Men's clothing | Confirmed |
Mint Lilac | Women's clothing | Suspected |
Moon & Back | Baby clothing | Confirmed |
Myx Store | Women's clothing | Confirmed |
Nature's Wander | Health, Beauty and Personal Care | Suspected |
NOD by Tuft & Needle | Home & Kitchen | Confirmed |
NuPro | Kindle accesories | Confimed |
Obsidian | Sunglasses | Confirmed |
Ocean Blues | Women's Clothing | Suspected |
OWN PWR | Supplements and vitamins | Confirmed |
P2N Peak Performance Nutrition | Health, Beauty and Personal Care | Removed |
Painted Heart | Women's clothing | Confirmed |
Paris Sunday | Women's Clothing | Confirmed |
Peak Velocity | Men's clothing | Confirmed |
Pinzon | Bedding & Bath | Confirmed |
Home & Kitchen | ||
Presto! | Health & Household | Confirmed |
Quality Durables Co. | Men's clothing | Suspected |
RAVENNA Home | Home & Kitchen | Confirmed |
Revly | Vitamins and supplements | Confirmed |
Rivet | Home & Kitchen | Confirmed |
Furniture | ||
Bedding | ||
Rugged Mile Denim | Men's clothing | Removed |
Scout & Ro | Kids clothing | Confirmed |
Signature Society | Women's clothing | Removed |
Simple Joys by Carter's | Baby clothing | Confirmed |
Social Graces | Women's clothing | Removed |
Society New York | Women's clothing | Confirmed |
Solimo | Health & Household | Confirmed |
Something For Everyone | Clothing | Removed |
Spotted Zebra | Kids' clothing | Confirmed |
Stocking Fox | Clothing | Removed |
STONE & Beam | Home & Kitchen | Confirmed |
Bedding | ||
Suite Alice | Women's clothing | Removed |
Symbol | Women's clothing | Confirmed |
The Fix | Shoes | Confirmed |
True Angel | Women's clothing | Removed |
Vedaca | Grocery | Confirmed |
Wag | Pet supplies | Confirmed |
Whole foods market | Grocery | Confirmed |
Wickedly Prime | Grocery | Confirmed |
Wild Meadow | Women's clothing | Confirmed |
Wood Paper Company | Men's clothing | Removed |
三．查询亚马逊自有品牌的方法
打开链接：https://www.amazon.com/b?ie=UTF8&node=17602470011
1. 打开连接后可以在搜索框发现Our Brands的字样
2. 通过左侧筛选框，进行类目筛选
3. 快速分辨品牌是亚马逊独家品牌还是私有品牌的方法
以上截图是通过谷歌浏览器打开的展示效果
这是通过火狐浏览器打开的效果，一个非常神奇的现象，用火狐浏览器打开的链接非常清晰的帮我们标注出了哪些产品是独家品牌Exclusive to Amazon和哪些是Amazon brand亚马逊私有品牌，非常Cool！
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