海信家电去年净利接近翻倍，海外收入加速增长；谷歌考虑对基于 AI 的搜索引擎收费 ｜MG出海日报

外媒：谷歌考虑对基于 AI 的搜索引擎收费

《金融时报》中文网 4 日报道，谷歌正在对其搜索业务进行最大规模的改革，通过收费提供由生成式人工智能驱动的新 " 高级 " 功能，这是该公司首次对其核心产品之一置于付费墙之后。

据报道，该公司提出的对其主要盈利来源——搜索引擎的改革计划，表明在 ChatGPT 首次亮相一年半后，该公司仍在努力应对威胁其核心广告业务的技术。ChatGPT 能够对许多问题给出快速且完整的答案，这可能使得传统搜索引擎的链接列表以及随之出现的高利润广告变得多余。

广告科技行业的重要参与者正在为并购活动的复苏做准备

Cadent’s headline-grabbing $324 million acquisition of performance marketing company AdTheorent has set ad tech circles buzzing. Is this the long-awaited thaw signaling a resurgence in mergers and acquisitions?

It certainly seems so, with Walmart throwing down $2.3 billion for Vizio, Triton Digital scooping up AI brand safety startup Sounder, and LiveRamp dropping $200 million on Habu.

However, the deals themselves are not the only important aspect; it’s the overall atmosphere surrounding them.

This time last year, deals were overshadowed by rapid interest rate hikes and a barrage of external factors, from the collapse of Silicon Valley Bank to economic concerns.

Flash forward, and the vibe’s flipped: public companies are sitting on substantial cash reserves, private equity investors have ample dry powder to deploy, and borrowing costs remain stable.

领英与CTV完全合作，以帮助B2B营销人员瞄准平台外的受众

LinkedIn isn’t just a convent of buttoned-up office avatars and thinkfluencers.

For years, LinkedIn has been an online advertising platform for B2B marketing, hiring campaigns, audience extensions and more.

On Thursday, LinkedIn announced new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and movies. Through LinkedIn’s campaign manager, clients can purchase streaming ads from CTV publishers, including Roku, Samsung and NBCUniversal.

The nature of LinkedIn and how members use the platform revealed a need to help marketers reach their target LinkedIn members off-platform, Penry Price, VP of marketing solutions, told AdExchanger.

马斯克在 X 平台强推「蓝标」引发用户争议

马斯克在 X 平台推出免费赠送蓝标活动，但未经用户同意就为其账号添加蓝标，引发用户争议。部分用户对此表示不满，另一部分用户则表示感谢。X 平台的 X Premium 和 Premium Plus 订阅服务提供了减少广告推送、分享收入和文章格式发布等特权。

LG能源在亚利桑那州投建的电池厂将在两年内完工

4月4日电，LG能源解决方案有限公司（LG Energy Solution Ltd.）表示，其在亚利桑那州投资建设的55亿美元的电池工厂将在两年内完工。

海信家电(00921)涨近5%续创新高 去年净利接近翻倍 海外收入加速增长

智通财经APP获悉，海信家电(00921)涨近5%，高见27.35港元续创上市新高。截至发稿，涨4.81%，报27.25港元，成交额2761.91万港元。消息面上，海信家电2023年实现营收856亿，同比增长15.5%；归母净利润28.37亿元，同比增长97.73%；扣非归母净利润23.55亿元，同比增长160.07%。其中2023Q4实现营业收入207.01亿元，同比增长21.13%，归母净利润4.11亿元，同比增长12.68%。拟向全体股东每10股派发现金红利10.13元(含税)。中金指出，公司去年度业绩符该行预期，期内在内地白色家电市场的占有率有所增加，于海外市场的销售额也迅速增长。该行预计，海信家电的白色家电业务规模和竞争力将持续增强，可成为新一代全球一线白色家电品牌，白色家电业务盈利能力料不断提高，推动未来盈利及营运效率将稳步提升。将其目标价上调31.3%至35.2港元。