8月份全球电商流量排名前50，temu涨幅最大，tiktok和shein排不进去？
3492如下是8月份全球流量排名前50名的电商平台，红色表示流量下降幅度，反之就是上升幅度；
| 排名 | 网站 | 流量份额占比 | 变化幅度 | 全球排名 | 8月份PV | 8月份UV |
| 1 | amazon.com | 14.22% | 4.53% | #11 | 2.455B | 458.2M |
| 2 | ebay.com | 4.19% | 1.57% | #41 | 722.6M | 189.6M |
| 3 | amazon.co.jp | 3.31% | 5.59% | #52 | 570.8M | 79.20M |
| 4 | rakuten.co.jp | 2.87% | 2.75% | #60 | 494.8M | 69.06M |
| 5 | aliexpress.com | 2.77% | 4.06% | #63 | 478.4M | 166.0M |
| 6 | etsy.com | 2.69% | 0.54% | #62 | 465.3M | 177.6M |
| 7 | amazon.de | 2.58% | 2.83% | #57 | 445.7M | 76.59M |
| 8 | ozon.ru | 2.38% | 4.31% | #59 | 411.6M | 85.58M |
| 9 | walmart.com | 2.36% | 5.67% | #81 | 407.4M | 145.7M |
| 10 | wildberries.ru | 2.22% | 3.23% | #67 | 382.5M | 60.46M |
| 11 | amazon.co.uk | 2.15% | 1.94% | #74 | 372.0M | 74.38M |
| 12 | amazon.in | 1.90% | 0.16% | #83 | 327.8M | 114.4M |
| 13 | taobao.com | 1.77% | 2.97% | #95 | 305.5M | 64.87M |
| 14 | temu.com | 1.66% | 13.74% | #92 | 286.6M | 123.9M |
| 15 | pinduoduo.com | 1.62% | 4.07% | #203 | 279.3M | 155.6M |
| 16 | ebay.co.uk | 1.43% | 0.23% | #112 | 246.8M | 43.64M |
| 17 | mercadolivre.com.br | 1.41% | 1.85% | #121 | 243.8M | 58.55M |
| 18 | allegro.pl | 1.34% | 4.15% | #109 | 232.0M | 33.40M |
| 19 | shopee.co.id | 1.24% | 6.78% | #166 | 213.4M | 65.35M |
| 20 | market.yandex.ru | 1.15% | 1.37% | #129 | 199.4M | 49.66M |
| 21 | flipkart.com | 1.10% | 2.19% | #159 | 189.2M | 70.98M |
| 22 | amazon.fr | 1.07% | 1.25% | #138 | 185.3M | 42.10M |
| 23 | amazon.com.br | 1.07% | 15.14% | #169 | 184.4M | 63.39M |
| 24 | amazon.ca | 1.05% | 6.24% | #140 | 181.7M | 36.75M |
| 25 | amazon.it | 1.05% | 0.16% | #141 | 181.0M | 36.40M |
| 26 | trendyol.com | 0.99% | 5.76% | #175 | 170.9M | 39.17M |
| 27 | target.com | 0.95% | 0.18% | #189 | 164.8M | 75.78M |
| 28 | ebay.de | 0.92% | 0.05% | #180 | 158.8M | 33.63M |
| 29 | amazon.es | 0.85% | 0.76% | #182 | 147.5M | 36.38M |
| 30 | mercari.com | 0.81% | 2.75% | #237 | 139.4M | 40.51M |
| 31 | mercadolibre.com.ar | 0.79% | 2.00% | #199 | 137.0M | 28.13M |
| 32 | jd.com | 0.78% | 9.38% | #219 | 133.8M | 47.59M |
| 33 | shopee.vn | 0.73% | 1.19% | #269 | 125.9M | 30.42M |
| 34 | wayfair.com | 0.66% | 5.86% | #283 | 114.7M | 49.40M |
| 35 | mercadolibre.com.mx | 0.63% | 0.50% | #264 | 109.5M | 30.39M |
| 36 | magazineluiza.com.br | 0.61% | 1.13% | #414 | 106.1M | 43.20M |
| 37 | olx.pl | 0.60% | 0.26% | #275 | 103.1M | 16.01M |
| 38 | tokopedia.com | 0.58% | 2.82% | #337 | 99.70M | 26.60M |
| 39 | amazon.com.mx | 0.58% | 6.80% | #322 | 99.45M | 39.05M |
| 40 | hepsiburada.com | 0.57% | 2.80% | #374 | 98.41M | 26.05M |
| 41 | tmall.com | 0.56% | 17.26% | #250 | 96.63M | 30.58M |
| 42 | costco.com | 0.56% | 0.31% | #361 | 96.07M | 40.28M |
| 43 | alibaba.com | 0.54% | 5.04% | #376 | 92.54M | 42.87M |
| 44 | dns-shop.ru | 0.46% | 0.17% | #422 | 79.71M | 23.83M |
| 45 | dmm.com | 0.45% | 1.02% | #581 | 77.67M | 19.16M |
| 46 | shopee.com.br | 0.44% | 4.77% | #500 | 76.33M | 28.52M |
| 47 | aliexpress.ru | 0.43% | 1.75% | #394 | 74.12M | 21.78M |
| 48 | bol.com | 0.42% | 2.07% | #460 | 73.27M | 18.39M |
| 49 | shopee.tw | 0.42% | 2.72% | #413 | 71.90M | 14.34M |
| 50 | shopee.co.th | 0.38% | 5.14% | #542 | 65.07M | 14.86M |
主要关注的点：
1、亚马逊仍然是绝对的霸主，是唯一一个流量占比超过10%的，但8月份下降幅度很大，最近竞争太激烈了；
2、亚马逊和eaby是唯二的月PV过亿的两个平台，之前总以为ebay没落了，才发现老牌电商平台也不能忽视啊；
3、速卖通超过esty，上升一位（记得7月份etsy是排在速卖通之前的），可能是跟最近推出的跨境全托管模式有关？
4、ozon表现也非常亮眼，一跃成为俄罗斯最大的电商平台，在全球排名上竟然超过walmart，做俄罗斯市场的小伙伴，这个平台不容错过；
5、淘宝在世界的排名竟然还没进前十..
6、temu非常猛，紧随淘宝之后，竟然超过了国内的拼多多，太牛了...也是唯一一个流量涨幅超过2位数的电商平台..
7、亚马逊巴西站点降幅是最大的，两位数的下降，不知道是不是跟巴西最近的税改有关；
8、JD的涨幅是除temu之外最大的，将近两位数，猜测跟东哥的回归一大波动作有关？比如最近比较火的plus会员无限次免运费...
9、有没有发现国内捧得比较火的两个平台（tiktok和shein）不在上面？我查了一下，这俩大概得PV都在45M左右，确实排不到前50；
如果你觉得文章还不错，欢迎点赞，在看和分享~
如下是8月份全球流量排名前50名的电商平台，红色表示流量下降幅度，反之就是上升幅度；
| 排名 | 网站 | 流量份额占比 | 变化幅度 | 全球排名 | 8月份PV | 8月份UV |
| 1 | amazon.com | 14.22% | 4.53% | #11 | 2.455B | 458.2M |
| 2 | ebay.com | 4.19% | 1.57% | #41 | 722.6M | 189.6M |
| 3 | amazon.co.jp | 3.31% | 5.59% | #52 | 570.8M | 79.20M |
| 4 | rakuten.co.jp | 2.87% | 2.75% | #60 | 494.8M | 69.06M |
| 5 | aliexpress.com | 2.77% | 4.06% | #63 | 478.4M | 166.0M |
| 6 | etsy.com | 2.69% | 0.54% | #62 | 465.3M | 177.6M |
| 7 | amazon.de | 2.58% | 2.83% | #57 | 445.7M | 76.59M |
| 8 | ozon.ru | 2.38% | 4.31% | #59 | 411.6M | 85.58M |
| 9 | walmart.com | 2.36% | 5.67% | #81 | 407.4M | 145.7M |
| 10 | wildberries.ru | 2.22% | 3.23% | #67 | 382.5M | 60.46M |
| 11 | amazon.co.uk | 2.15% | 1.94% | #74 | 372.0M | 74.38M |
| 12 | amazon.in | 1.90% | 0.16% | #83 | 327.8M | 114.4M |
| 13 | taobao.com | 1.77% | 2.97% | #95 | 305.5M | 64.87M |
| 14 | temu.com | 1.66% | 13.74% | #92 | 286.6M | 123.9M |
| 15 | pinduoduo.com | 1.62% | 4.07% | #203 | 279.3M | 155.6M |
| 16 | ebay.co.uk | 1.43% | 0.23% | #112 | 246.8M | 43.64M |
| 17 | mercadolivre.com.br | 1.41% | 1.85% | #121 | 243.8M | 58.55M |
| 18 | allegro.pl | 1.34% | 4.15% | #109 | 232.0M | 33.40M |
| 19 | shopee.co.id | 1.24% | 6.78% | #166 | 213.4M | 65.35M |
| 20 | market.yandex.ru | 1.15% | 1.37% | #129 | 199.4M | 49.66M |
| 21 | flipkart.com | 1.10% | 2.19% | #159 | 189.2M | 70.98M |
| 22 | amazon.fr | 1.07% | 1.25% | #138 | 185.3M | 42.10M |
| 23 | amazon.com.br | 1.07% | 15.14% | #169 | 184.4M | 63.39M |
| 24 | amazon.ca | 1.05% | 6.24% | #140 | 181.7M | 36.75M |
| 25 | amazon.it | 1.05% | 0.16% | #141 | 181.0M | 36.40M |
| 26 | trendyol.com | 0.99% | 5.76% | #175 | 170.9M | 39.17M |
| 27 | target.com | 0.95% | 0.18% | #189 | 164.8M | 75.78M |
| 28 | ebay.de | 0.92% | 0.05% | #180 | 158.8M | 33.63M |
| 29 | amazon.es | 0.85% | 0.76% | #182 | 147.5M | 36.38M |
| 30 | mercari.com | 0.81% | 2.75% | #237 | 139.4M | 40.51M |
| 31 | mercadolibre.com.ar | 0.79% | 2.00% | #199 | 137.0M | 28.13M |
| 32 | jd.com | 0.78% | 9.38% | #219 | 133.8M | 47.59M |
| 33 | shopee.vn | 0.73% | 1.19% | #269 | 125.9M | 30.42M |
| 34 | wayfair.com | 0.66% | 5.86% | #283 | 114.7M | 49.40M |
| 35 | mercadolibre.com.mx | 0.63% | 0.50% | #264 | 109.5M | 30.39M |
| 36 | magazineluiza.com.br | 0.61% | 1.13% | #414 | 106.1M | 43.20M |
| 37 | olx.pl | 0.60% | 0.26% | #275 | 103.1M | 16.01M |
| 38 | tokopedia.com | 0.58% | 2.82% | #337 | 99.70M | 26.60M |
| 39 | amazon.com.mx | 0.58% | 6.80% | #322 | 99.45M | 39.05M |
| 40 | hepsiburada.com | 0.57% | 2.80% | #374 | 98.41M | 26.05M |
| 41 | tmall.com | 0.56% | 17.26% | #250 | 96.63M | 30.58M |
| 42 | costco.com | 0.56% | 0.31% | #361 | 96.07M | 40.28M |
| 43 | alibaba.com | 0.54% | 5.04% | #376 | 92.54M | 42.87M |
| 44 | dns-shop.ru | 0.46% | 0.17% | #422 | 79.71M | 23.83M |
| 45 | dmm.com | 0.45% | 1.02% | #581 | 77.67M | 19.16M |
| 46 | shopee.com.br | 0.44% | 4.77% | #500 | 76.33M | 28.52M |
| 47 | aliexpress.ru | 0.43% | 1.75% | #394 | 74.12M | 21.78M |
| 48 | bol.com | 0.42% | 2.07% | #460 | 73.27M | 18.39M |
| 49 | shopee.tw | 0.42% | 2.72% | #413 | 71.90M | 14.34M |
| 50 | shopee.co.th | 0.38% | 5.14% | #542 | 65.07M | 14.86M |
主要关注的点：
1、亚马逊仍然是绝对的霸主，是唯一一个流量占比超过10%的，但8月份下降幅度很大，最近竞争太激烈了；
2、亚马逊和eaby是唯二的月PV过亿的两个平台，之前总以为ebay没落了，才发现老牌电商平台也不能忽视啊；
3、速卖通超过esty，上升一位（记得7月份etsy是排在速卖通之前的），可能是跟最近推出的跨境全托管模式有关？
4、ozon表现也非常亮眼，一跃成为俄罗斯最大的电商平台，在全球排名上竟然超过walmart，做俄罗斯市场的小伙伴，这个平台不容错过；
5、淘宝在世界的排名竟然还没进前十..
6、temu非常猛，紧随淘宝之后，竟然超过了国内的拼多多，太牛了...也是唯一一个流量涨幅超过2位数的电商平台..
7、亚马逊巴西站点降幅是最大的，两位数的下降，不知道是不是跟巴西最近的税改有关；
8、JD的涨幅是除temu之外最大的，将近两位数，猜测跟东哥的回归一大波动作有关？比如最近比较火的plus会员无限次免运费...
9、有没有发现国内捧得比较火的两个平台（tiktok和shein）不在上面？我查了一下，这俩大概得PV都在45M左右，确实排不到前50；
如果你觉得文章还不错，欢迎点赞，在看和分享~
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