12种致命的邮件格式问题
2350发开发信相信做业务的基本上都是经常要做的事情，发开发信也是有非常多的一个技巧方法的，今天主要分享一下平时写邮件经常会遇到的邮件格式的问题。
1、发邮件无subject主题, 或者随便找一个以前的邮件直接回复一下． 后果：以前的邮件是针对以前的某一件事情，邮件正文和主题都和现在的事情无关．导致买家一头雾水，无法快速辨认．
2、邮件下方无签名（包括人名，公司名字，联系方式等）或者只有中文名字． 后果：导致买家不知道你是谁？要知道，买家会接触，联系很多国家的不同供应商，你在一段时间没有和买家联系后，突然发过去个邮件，对方很难判断你是谁？来自什么国家的什么公司？
3、邮件的发件人不要用中文．如 联想公司张三＜zhangsan@lenovo.com>, “联想公司张三”很有可能会在买家那里显示乱码，哪怕不是乱码，对方也不一定可以看懂中文．
4、买家如果已经ＣＣ，把邮件抄送给第二个人，或者抄送给2个人以上（可能是买家的同事或者主管），你回复的时候要按＂reply all” ，而不要只回复发件的那个人．买家发邮件ＣＣ的目的是希望多个人了解到目前此事的进展情况，你有义务回复全部的人．
5、回复买家邮件的时候要” reply with all history”,不要把历史记录删除，否则买家不知道先前发生的事情和交流的内容．也不要随意改变邮件的主题．一件事情，一个产品的邮件要保持一个邮件主题．
6、不要用晦涩难懂的缩写，我们不是在发电报． 如hv: have等．以免产生误解．也不要用俚语．
7、重要的内容可以用ｂｏｌｄ粗体加粗或者用大写．
8、不要全部用大写字母写邮件正文．如 THANK YOU FOR YOUR EMAIL DATED NOV17,2006
9、如果事情比较复杂，繁多的话，可以用1234 注明．表达要简洁，直接，明确．不要把很多事情写在一段中，显得非常冗长，没有条理性．
10、不要用过多的感叹号．你在一个邮件中用了过多的感叹号，效果是和你一个都不用是一样的．
11、每一段中间要空一行，方便别人阅读．
12、如果你是初学者，学习模仿以英语为母语的买家的写邮件方式也不失为一种有效的方法．
（附）10个高回复率的开发信模板
模板一：
Hi Sir/Madam,
Glad to hear that you're on the market for furniture, we specialize in this field for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price.
Also we have our own professional designers to meet any of your requriements.
Should you have any questions, call me, let's talk details.
Best regards!
Leon
模板二：
Dear purchasing manager,
Hello, this Lily Lee from xxx company, our company is a professional xx manufacturer with years‘s experience. so we want to avail ourselves of opportunity establishing business relation with you.Please link our company web site:............. if you want to know more about our product. By the way, free sample are available.Thank you in advance!
Best regards]
XxxCompany name:
Tel:…….
Fax:…….
MSN:..........
Skype:………..
模板三：
Subject: XX (products name) you need/ XX factory / xx good quotation
Dear Sirs:
We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future .
This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introduce this item for you, and its future have XXXXXXXXXXX ( products information).....
If you want to see more items, pls visit our website Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon.
Best Regards, Your name ( position)
company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)
模板四：
Hey guy,
XYZ trading here, exporting LANTERNS with good quality and low price in US.
Call me, let's talk details.
Rgds,
RickCell phone: ***（这是一个巴西的贸易公司写给陌生的美国公司的开发信）
模板五：
Dear Mr. Mound Klamath,
Glad to get your contact info from India mart!We supply homogenizers and ice cream freezing machine with good quality and very competitive price. Hope to be a partner of your company!
E-catalog will be provided if needed.
Email me or just call me directly. Thank you!
Best regards,
Mandy******Co., Ltd.Add: ***Tel: ***Fax: ***Mail: ***Web: ***
模板六：
Dear Sirs,
It is glad to write to you with keen hope to open a business relationship with you. I obtained your company name and email address from the Internet.
Ningbo Fenghai Bearing Co., Ltd. is a factory specialized in Deep Groove ball bearing. Our products had adopted ISO9001:2000 Quality System Authorities.
For more information, we would like to let you know our company web site as below.
Hope to hear good news from you.
Sincerely Yours,
Sky Export ManagerNingbo Co., Ltd.TEL:FAX: Email: Website
模板七：
Hi, purchasing manager.
Good day!
We are XXXX supplier, and we have researched & designed some new product.
If you are interested in, I 'll send you our catalogue.
Thanks for your valuable time.
Regards.
Yours,-XXX(Ms)company nameWebsite: wwwADD:XXXXXXTEL:+86 XXXXXFAX:+86 XXXXX
模板八：
Hi Kelvin,
Glad to hear that you're on the market for flashlight and other promotional items.
This is C from *** Ltd in China. We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!
Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to try now, if it's suitable for Europe.
FREE SAMPLES can be sent on request. Call me, let's talk more!
Thanks and best regards,
C*** LtdTel: ***Fax: ***Mail: ***
模板九：
Hi Chris,
Glad to hear that you are on the market for stainless steel spinning parts.We, xxx Co. Ltd, is professional in precision machining for nearly 10 years, covering high precision machining parts, casting parts, metal parts, etc. Hope to establish business relationship with you!
Should you want know more about our company, pls visit Any comments, that'll be appreciated! Thanks.
Best regards,xxxxxxx Co., Ltd.TEL:FAX: Email:
模板十：
Dear Sir or Madam,
Are you interested in saving some money on importing any of the following?
- High quality thickness planer
- Bench planer
- Combined planer & thicknesser
- Woodworking machines
All of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too!
My contact details are below, and I would be glad to hear from you.
Kind regards,
Kevin Zhu
Sales Executive
发开发信相信做业务的基本上都是经常要做的事情，发开发信也是有非常多的一个技巧方法的，今天主要分享一下平时写邮件经常会遇到的邮件格式的问题。
1、发邮件无subject主题, 或者随便找一个以前的邮件直接回复一下． 后果：以前的邮件是针对以前的某一件事情，邮件正文和主题都和现在的事情无关．导致买家一头雾水，无法快速辨认．
2、邮件下方无签名（包括人名，公司名字，联系方式等）或者只有中文名字． 后果：导致买家不知道你是谁？要知道，买家会接触，联系很多国家的不同供应商，你在一段时间没有和买家联系后，突然发过去个邮件，对方很难判断你是谁？来自什么国家的什么公司？
3、邮件的发件人不要用中文．如 联想公司张三＜zhangsan@lenovo.com>, “联想公司张三”很有可能会在买家那里显示乱码，哪怕不是乱码，对方也不一定可以看懂中文．
4、买家如果已经ＣＣ，把邮件抄送给第二个人，或者抄送给2个人以上（可能是买家的同事或者主管），你回复的时候要按＂reply all” ，而不要只回复发件的那个人．买家发邮件ＣＣ的目的是希望多个人了解到目前此事的进展情况，你有义务回复全部的人．
5、回复买家邮件的时候要” reply with all history”,不要把历史记录删除，否则买家不知道先前发生的事情和交流的内容．也不要随意改变邮件的主题．一件事情，一个产品的邮件要保持一个邮件主题．
6、不要用晦涩难懂的缩写，我们不是在发电报． 如hv: have等．以免产生误解．也不要用俚语．
7、重要的内容可以用ｂｏｌｄ粗体加粗或者用大写．
8、不要全部用大写字母写邮件正文．如 THANK YOU FOR YOUR EMAIL DATED NOV17,2006
9、如果事情比较复杂，繁多的话，可以用1234 注明．表达要简洁，直接，明确．不要把很多事情写在一段中，显得非常冗长，没有条理性．
10、不要用过多的感叹号．你在一个邮件中用了过多的感叹号，效果是和你一个都不用是一样的．
11、每一段中间要空一行，方便别人阅读．
12、如果你是初学者，学习模仿以英语为母语的买家的写邮件方式也不失为一种有效的方法．
（附）10个高回复率的开发信模板
模板一：
Hi Sir/Madam,
Glad to hear that you're on the market for furniture, we specialize in this field for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price.
Also we have our own professional designers to meet any of your requriements.
Should you have any questions, call me, let's talk details.
Best regards!
Leon
模板二：
Dear purchasing manager,
Hello, this Lily Lee from xxx company, our company is a professional xx manufacturer with years‘s experience. so we want to avail ourselves of opportunity establishing business relation with you.Please link our company web site:............. if you want to know more about our product. By the way, free sample are available.Thank you in advance!
Best regards]
XxxCompany name:
Tel:…….
Fax:…….
MSN:..........
Skype:………..
模板三：
Subject: XX (products name) you need/ XX factory / xx good quotation
Dear Sirs:
We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future .
This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introduce this item for you, and its future have XXXXXXXXXXX ( products information).....
If you want to see more items, pls visit our website Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon.
Best Regards, Your name ( position)
company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)
模板四：
Hey guy,
XYZ trading here, exporting LANTERNS with good quality and low price in US.
Call me, let's talk details.
Rgds,
RickCell phone: ***（这是一个巴西的贸易公司写给陌生的美国公司的开发信）
模板五：
Dear Mr. Mound Klamath,
Glad to get your contact info from India mart!We supply homogenizers and ice cream freezing machine with good quality and very competitive price. Hope to be a partner of your company!
E-catalog will be provided if needed.
Email me or just call me directly. Thank you!
Best regards,
Mandy******Co., Ltd.Add: ***Tel: ***Fax: ***Mail: ***Web: ***
模板六：
Dear Sirs,
It is glad to write to you with keen hope to open a business relationship with you. I obtained your company name and email address from the Internet.
Ningbo Fenghai Bearing Co., Ltd. is a factory specialized in Deep Groove ball bearing. Our products had adopted ISO9001:2000 Quality System Authorities.
For more information, we would like to let you know our company web site as below.
Hope to hear good news from you.
Sincerely Yours,
Sky Export ManagerNingbo Co., Ltd.TEL:FAX: Email: Website
模板七：
Hi, purchasing manager.
Good day!
We are XXXX supplier, and we have researched & designed some new product.
If you are interested in, I 'll send you our catalogue.
Thanks for your valuable time.
Regards.
Yours,-XXX(Ms)company nameWebsite: wwwADD:XXXXXXTEL:+86 XXXXXFAX:+86 XXXXX
模板八：
Hi Kelvin,
Glad to hear that you're on the market for flashlight and other promotional items.
This is C from *** Ltd in China. We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!
Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to try now, if it's suitable for Europe.
FREE SAMPLES can be sent on request. Call me, let's talk more!
Thanks and best regards,
C*** LtdTel: ***Fax: ***Mail: ***
模板九：
Hi Chris,
Glad to hear that you are on the market for stainless steel spinning parts.We, xxx Co. Ltd, is professional in precision machining for nearly 10 years, covering high precision machining parts, casting parts, metal parts, etc. Hope to establish business relationship with you!
Should you want know more about our company, pls visit Any comments, that'll be appreciated! Thanks.
Best regards,xxxxxxx Co., Ltd.TEL:FAX: Email:
模板十：
Dear Sir or Madam,
Are you interested in saving some money on importing any of the following?
- High quality thickness planer
- Bench planer
- Combined planer & thicknesser
- Woodworking machines
All of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too!
My contact details are below, and I would be glad to hear from you.
Kind regards,
Kevin Zhu
Sales Executive
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