AMZ123跨境卖家导航
拖动LOGO到书签栏,立即收藏AMZ123
首页跨境头条文章详情

干货 | 亚马逊账号申诉技巧和模板(建议收藏)

3571
2020-10-10 14:46
2020-10-10 14:46
3571

Prime Day 倒计时 3 天,激动又紧张兮兮,害怕出什么差错,就比如突如其来的一阵暴击——收到小红旗,亚马逊账号被封;账号被封可谓是卖家必经的九九八十一难中的一难,惨遭封号的卖家要先定个小目标——申诉拿回账号。

那么,我们该如何写一封打动姐夫的信呢?申诉信的书写技巧都有哪些?戳下文了解!

申诉信的写作套路 5 步走(必不可少)

1.承认错误表明诚意

2.将过失问题列式清楚

3.根据问题顺序提出改进方式

4.加强语气表明自己改进的决心

5.表达想要得到回信的迫切

(自古深情留不住,总是套路得人心)

申诉信模板仅供参考


一、售卖假冒商品销售权限被移除



向上滑动阅览


Dear Amazon seller support,

Thank you for your concern of our account.


We received a notification today that our selling privilege has been removed cause we sold counterfeit products.


We immediately check the listings.


Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of the rules and policies when sell on your platform.


Secondly, as the items of Amazon seller performance stated, we did not know this product is with its own brand, to this point we acknowledge it is our fault. 


We had removed the listings and promise we won't sell it again on Amazon if we do not get the warrant. 


Would you please consider the account seller rating and customers feedback to us? We provided customer both good products and customer service. We never got a claim or negative feedback. 


Hope Amazon can look through to it.

If you can give us a chance, we will do as follows:


1. Absolutely, we will see through all the policies and rules about selling on your platform.


2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.


3. We will check all the products we've been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer's right.


4. If any selling questions, we will consult Amazon for help.


Sincerely, we write this. We will try our best to provide our sales on Amazon.


We believe Amazon will give this issue a serious  consideration, and to us, there is a hope, a new chance for us!


Look forward to receive your reply.


Best regards


Jason From XXX Company

(店铺名称)

二、账号表现槽糕导致账号冻结(回复买家不及时+产品损坏+退换货时间长)



向上滑动阅览


Dear Seller Performance Team,


Thank you for your concern of our account.


Before receiving the performance review notification, we were exactly working with the customers to resolve their problem.


We firmly believe that we're not only providing the product but also the customer service.


Firstly, we're very sorry about our negligence of packaging, and the incaution of carrying and transporting by logistics company which result in defective working condition of one item, we had to ship the replacement but had the customer waiting more time for delivery, they are kind but we are sorry. (讲清楚没包装运输过程中导致产品损坏,退换货时间长让顾客等很久,自己很抱歉)


Secondly, the incaution of testing and checking up by the tester in factory result in missing indicator light covers of one item, which in normal working condition but give customer defective impression of the product, we had contact with the customer and shipped the missing element, and sorry to bring him inconvenience. (发货前的出厂检查不够细致收到的产品缺零部件)


These are our faults due to lack of strict management of the product and service providers.


Thirdly, we're new to Amazon selling and lack of familiarity with the rules and message system using, which result in missing timely response to 4 messages from the buyers on our months ago arranged long holiday, it was supposed the messages would notice timely on mobile phone email system to us but it didn't work, we promise this would never ever happen again to the customers.(没有及时回复顾客信息)


We would like to earnestly beg your consideration about the feedback of other items received by other buyers, some of them had left positive feedbacks and reviews to the product and admired our customer service. We promise to provide customers both good products and good customer service.


If we have the chance to continue selling on Amazon, we will do as follows:


We will ask the factory to execute stricter checking up and testing process for our products, and request every confirmation and signature of testing result for every product from the tester in factory. We self will execute sampling check for different production batch and regular visit to production line of the factory every week. Make sure we ship out every item in integral and good working condition.


We will ask the factory to package with stronger crash proof and shockproof measure, like filling in the blanks with proof foam and wrapping up with hard carton. Change the logistics service provider with better transporting service.


We will keep login in the Amazon seller center on PC and check out buyer message at least three times a day, to ensure promptly response to the customer with 12 hours. And passionately handle any queries or complaints or product issues from every customer, will keep notice customer forwardly for the tracking information of the transporting package. To improve the customer experience by pre-sale, in-sale, after-sale process.


We write this sincerely and will try our best to provide good products and customer service on Amazon.


Meanwhile, we sincerely hope Amazon team will give serious consideration and give us a new chance. This is not only chance but also hope to us, we eagerly hope we can further develop our undertaking here. Look forward to hearing from your reply. Thank you very much.


Best Regards,


XXX(ps:店铺名)


三、产品侵权被投诉移除销售权限



向上滑动阅览


Dear Amazon seller support,


Thank you for your concern of our account.(对亚马逊通知表示感谢)


We received a notification today that our selling privilege has been removed because we infringe intellectual property rights. We immediately check the listings.


Firstly we are very sorry about our ignorance, we are new to Amazon selling which started business on amazon in August,we are lacking of the rules and policies when sell on your platform. Secondly, as the items of Amazon seller performance stated, we did not know this product has its own brand, to this point we acknowledge it is our fault.(表明经过反思已找出问题的原因,表示歉意)


We had removed the listings and promise we won't sell it again on Amazon. Would you offer the owner's contact information ?


I want to do a apologize to him for my ignorance and sorry for the damage to other's benefit . Would you please consider the account seller rating and customers feedback to us? We provided customer both good products and excellent customer service. We never got a claim or negative feedback. Hope Amazon can look through to it.(整改建议,恳请亚马逊再给自己一次机会)


If you can give us a chance, we will do as follows:


1. Absolutely, we will see through all the policies and rules about selling on your platform.


2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.


3. I will check all my products sold, if the customer reflects any dissatisfaction or product problems, I will be here within 12 hours for them to solve the problem , and offer them the best shopping experience, please trust me.


4. If any selling questions, we will consult Amazon for help as soon as possible,rather than sell blindly.


It is our pleasure to have the chance selling on the Amazon, and will try the best to provide a good shopping experience. This trouble will let us be more careful about product quality.


Thanks for Amazon's help on us.


Have a good day.


Waiting for your reply.


Your sincerely,


xxx

*文章素材源自创蓝论坛

*文章配图来源于网络,侵删


免责声明
本文链接:
本文经作者许可发布在AMZ123跨境头条,如有疑问,请联系客服。
最新热门报告作者标签
沃尔玛推出新供应链策略“预付整合”,提升配送效率
沃尔玛推出一项新的供应链策略“Prepaid Consolidation(预付整合)”,旨在通过简化供应商入库物流流程,加快商品从供应端到门店及消费者的流转速度,同时降低整体运营成本,并进一步提升库存稳定性与服务效率。
eBay英国站将实施P&A品类30天免费退货及运费补贴
2026年6月8日起,eBay将在英国站点对符合条件的Parts & Accessories(P&A)商品实施新规,符合要求的商品将必须提供至少30天的免费退货服务和50%退货运费补贴机制。
2个月营收300万美元,TikTok直播拍卖正批量造富
撕开年中流量困局,TikTok开卷直播拍卖
Allegro进军乌克兰市场
波兰电商平台Allegro正计划进入乌克兰市场,并在分阶段推进其跨境电商布局。该项目将首先在2026年6月启动第一阶段。
多类目利润缩水,卖家打法大变天
跨境电商行业,近年来正在陷入“规模向上、利润向下”的怪圈。根据Marketplace Pulse的数据,2026年受调的年收入超20亿美元的181家电商平台卖家中,有高达69%的卖家利润表现不佳,其中有38.1%的卖家收入、利润双双下滑,同时还有30.9%的卖家收入虽有所增长,但利润率却停滞不前、甚至有所下降。图源:Marketplace Pulse在行业整体利润走低的背景下,亚马逊美国站多个核心类目的卖家也都感受到了经营压力。从家居厨房到办公用品,再到玩具品类,“盈利难”已成为诸多跨境卖家面临的共同挑战。
卖家达2.1万,TikTok Shop成西班牙第16大电商平台
数据显示,在2025年11月至2026年4月期间,TikTok Shop平台累计吸引约21,000家本地卖家入驻。
亚马逊品牌推广,如何创建个性化图片素材
亚马逊搜索结果页的注意力竞争已进入毫秒级,用户单次浏览搜索结果的平均停留时间不足3秒。在这一极短时间内,文字信息几乎无法被有效接收,图片素材成为决定用户是否点击广告的唯一决定性因素。多数卖家仍依赖产品白底图作为广告素材,导致广告在同质化的搜索结果中被淹没,点击率长期低于行业平均水平。本文基于亚马逊平台品牌推广广告的投放数据,从视觉设计、内容构建、优化三个维度,提供可直接复用的个性化图片素材创建方法,帮助卖家系统性提升广告点击率与销售额。一、图片素材对广告效果的决定性影响亚马逊品牌推广广告的展示位置集中在搜索结果页顶部与中部,同一页面通常会同时展示4-6组广告素材。
Etsy将实施儿童产品新规,新增多项禁售与安全要求
Etsy最新的“儿童与婴幼儿产品政策”将于2026年6月2日正式生效。该政策旨在进一步强化平台对儿童相关商品的安全管理,并明确部分儿童产品的禁售范围。
流量更贵、转化更难,亚马逊卖家2026全面承压
Jungle Scout发布了《2026年亚马逊基准测试报告》,报告系统性分析了2024年1月1日至2025年12月31日亚马逊美国站整体市场表现与2026年竞争环境,重点围绕美妆个护等品类洞察、竞争格局、广告与转化表现等维度展开。
亚马逊推出新品推荐标签,帮助卖家获取更多曝光
亚马逊将为平台上的部分新品自动添加“New Arrival(新品到货)”或“Notable Arrival(值得关注的新品)”徽章,以帮助消费者更容易发现新上架商品,同时提升新品的曝光度和前期销量表现。
靠“站外 2.0”,亚马逊亿级大卖实现百万美金增量!
ACOS狂飙之下,出海大卖为何转向站外联盟?
2026亚马逊Prime Day定档6月,最后27天运营冲刺手册
Prime Day仅剩27天,促销规则和费用模式全面翻新。本文拆解促销优选、广告分层、库存风控和利润守护四大模块,助你精算每一分钱。
28天卖了50万,中式菜刀在TikTok美区太好赚了!
中国菜刀在TikTok火了,跨境卖家靠其入账上百万
存跌落风险,美国CPSC紧急召回亚马逊在售儿童餐椅
美国消费品安全委员会宣布召回PandaEar品牌两款便携式挂桌儿童餐椅,原因是产品存在严重跌落风险,可能导致婴儿受伤甚至死亡。此次召回涉及约9700件产品,召回日期为2026年5月21日。
运营风向标!亚马逊7大核心品类洞察
本文章为Jungle Scout《2026年亚马逊基准测试报告》下半部分,主要内容为2024年1月1日至2025年12月31日亚马逊美国站,厨房、庭院、办公用品、宠物用品、运动户外、家装改进、玩具与游戏七个核心品类亚马逊市场分析;2026年卖家运营建议。
“多功能”护肤彩妆受欢迎,85%消费者开始关注成分
GlobalData发布的报告显示,将护肤与彩妆结合的“混合美妆”正在全球范围内快速升温。随着消费者开始追求更简单、更高效的个人护理流程,多功能产品正在成为越来越多消费者的新选择。
AMZ123《全球电商市场报告——俄罗斯篇》
全球格局也在分化。新兴市场依靠渗透率提升释放空间,成熟市场则在消费习惯与渠道格局的更迭中重塑增长逻辑。社交化购物、价格敏感度提升、平台多元化交织,使用户行为与市场秩序进入重构周期。
《美国电商领域美妆行业现状》PDF下载
“2025 年是护肤品风靡市场的一年。从去角质产品、精华液到红光美妆仪和韩式美妆热潮,所有人都热衷于追求有光泽的肌肤。消费者希望拥有真正有效的产品,而且喜欢在购买前先试用迷你装或套装。与此同时,A 正在悄然主导一切。
《韩国电商市场数据月报》PDF下载
韩国拥有全球第五大电子商务市场,2024年电商销售额超过千亿美元,预计到2026年将超过1600亿美元。这种快速增长主要得益于韩国高达97%的互联网普及率和对5G技术的早期采用。韩国消费者的购物习惯正迅速向线上转移,2023年线上购买已占总销售额的50.5%。此外,中韩自由贸易协定的签订进一步促进了两国之间的贸易合作,降低了关税壁垒,为中国品牌出海进入韩国市场创造了有利条件。
《出海中东指南》PDF下载
2025年开年以来,美国关税政策持续收紧,中美贸易关系的不确定性加剧,依赖美国市场的中国跨境卖家面临利润压缩与合规风险的双重挑战。在中美贸易摩擦持续深化的背景下,中东电商市场正成为跨境卖家多元化布局的战略要地。
《TikTok Shop 2024-2025西班牙站点报告》PDF下载
在全球社交电商高速发展的时代浪潮中,TikTok已然崛起为品牌与消费者深度互动的重要阵地。TikTok不仅重塑了用户的消费习惯,更开创了"发现式购物"的新模式,为品牌营销带来了前所未有的机遇与挑战
《2026全球女士内衣市场洞察白皮书》PDF下载
全球女士内衣市场正经历从基础功能型向场景驱动型的深刻变革。消费者需求持续向舒适性、功能细分及情感价值融合演变,推动品类创新与市场扩容。传统内衣巨头增长承压,以科技创新为核心的新兴品牌快速崛起,行业竞争格局加速重构。供应链向区域化与敏捷化调整,舒适革新、工艺创新、智能应用与可持续发展成为产品升级与品牌差异化的关键路径。
《TikTok Shop 2026 东南亚跨境出海经营白皮书2.0》PDF下载
在全球电商市场,TikTokShop正展现出强劲的发展活力。依托多场域电商经营模式,众多商家实现了业务的快速增长。白皮书系列依托于系统性梳理成功商家的实践经验与运营策略,希望助力更多商家高效入局,实现可持续发展。
《美客多墨西哥市场趋势洞察》PDF下载
美客多远不止是一个电商平台。这里映射着数百万墨西哥消费者的潮流趋势、喜好变化和日常消费选择。
AMZ123选品观察员
选品推荐及选品技巧分享。
亚马逊公告
AMZ123旗下亚马逊公告发布平台,实时更新亚马逊最新公告,致力打造最及时和有态度的亚马逊公告栏目!
侃侃跨境那些事儿
不侃废话,挣钱要紧!
AMZ123会员
「AMZ123会员」为出海者推出的一站式私享服务
跨境平台资讯
AMZ123旗下跨境电商平台新闻栏目,专注全球跨境电商平台热点事件,为广大卖家提供跨境电商平台最新动态、最热新闻。
亚马逊全球开店
亚马逊全球开店官方公众号,致力于为中国跨境卖家提供最新,最全亚马逊全球开店资讯,运营干货分享及开店支持。
跨境数据中心
聚合海量跨境数据,输出跨境研究智慧。
跨境电商赢商荟
跨境电商行业唯一一家一年365天不断更的媒体!
首页
跨境头条
文章详情
咨询
官方微信群
官方客服

扫码添加,立即咨询

加群
官方微信群
官方微信群

扫码添加,拉你进群

更多
订阅号服务号跨境资讯
二维码

为你推送和解读最前沿、最有料的跨境电商资讯

二维码

90% 亚马逊卖家都在关注的微信公众号

二维码

精选今日跨境电商头条资讯

回顶部