外贸技巧 | 外贸人必备，教科书式的涨价模板

Hi，XXX,

The loss caused by exchange rate changes should not be borne by any of us, but it exists objectively and affects our cooperation, so we cannot ignore it.

As you see, the exchange rate has been falling for several months, but we have never raised the price with you because you are our old customer and we hope to not disturb you as much as possible. 

Our peers, that is, other suppliers, have raised prices with their customers last month, and we have been waiting for the exchange rate to rising, because in this case, we will not increase the price, but unfortunately, the exchange rate is still falling. 

In desperation, we consulting with you. Our proposal is fair to both parties, and we hope you will consider it again. 

Thanks, my dear sir. Hope we can have good and long cooperation.

Sincerely,

Your Name

Dear XXX,

Accurate was on the receiving end of a 17% price increase from our supplier last year. We made the decision not to increase prices for 2022 and shifted our focus to best serve the needs of our customers during these unsteady times.

We took a hard look at how we could continue so that you, our loyal consumers, would not bear the full brunt of these rising costs that have been imposed on us. The 2023 price increase of 5% for our price line, which will go into effect beginning April 15th, 2023, will allow us to minimally adjust costs caused by the continuing increase of raw materials, packaging, transportation, and labor.

We value your business and thank you for your continued support during our transition. We all have been through a lot this past year and are looking forward to your continued partnership while navigating through these unprecedented times. We believe that our use of the most advanced technologies in the market, productivity rate, and dedicated staff provide the necessary ingredients for our continued, mutual growth and success.

If you have any questions, please feel free to contact us at (xxx) 1234-1234.

All orders received and shipped prior to April 15th, 2023 will receive the current pricing.

Sincerely,

Your Name

Dear XXX,

Thanks a lot for your email & sharing me the information.

I fully understand your situation, and know that you have quoted your customer based on the price quoted you on XXXX (date). I attach the price here for your reference. You may notice that the validity of the price is on XXXX(date).

You know, the material cost of XXXX fluctuate frequently, it has already gone up XX%. Our cost grows up even more considering also other aspects like RMB exchange rate goes up versus USD, the quick increase of the labor, transportation & energy.

Anyway, we treasure you much as a very valuable customer, and know that you have followed this customer hard, we would like to give you a most special discount of XX%. I also would very much appreciate your kind understanding: at this price, we almost have no profit, just for you to maintain the good customer relationship, and get more orders for us in the future.

Sincerely,

Your Name