当遇到新账户被亚马逊封号时,ODR过高?该怎么做[收藏]
10038当遇到新账户被亚马逊封号时，也能够透过发送邮件给亚马逊官方来解释情况信件内容,进而获得回复新账号的机会，以下也是一封相同情况并成功回复账号的：
I understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality. I believe there are two main reasons this has happened:
Disorganization in our inventory management has resulted in late shipments and, even worse, unavailable items.
When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.
I believe it is mainly because of our inadequate communi cation that we have recently seen an increase in customer A-z guarantee claims which has resulted in our order defect rate exceeding the performance target of <1%.
Plan of Action: We are taking the following steps to improve our performance:
Improve inventory control by reducing the number of items offered until we have systems in place to more adequately handle the number of orders we are receiving.
Most importantly, we will respond more quickly and proactively to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims.
In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.
In evaluating our selling practices, we found a mistake in our inventor upload file.
Our Plan of Action:
Our inventory file has been reviewed. All misclassification condition items have been re-categorized to follow Amazon's Condition Guidelines. Entire inventory has been deleted from Marketplace to reflect all changes. All of our vendors' inventory will be reviewed before adding to our inventory. Please let us know what should be done to reinstate our account, we are looking forward to hearing from you.
信中开头先明白承认自己的疏失，表达出诚意。之后将问题清楚分割成两个部份，然后依序以条列重点的方式将改进方法提出，最后在以加强语气强调改进的决心并想要收到回信的迫切。
总结，信件内容的重点如下题
1.表达诚意，先认错再说：
2.清楚分明的格式：
3.简要的原因：
4.不卑不亢的结尾，提出解决方式：
通用模板
写信给亚马逊依照情况的不同内容有千百种，要怎么表达才比较合适呢?
这次我们用实例来修改，让大家能够更明白写给亚马逊回信时需要多注意的细节。
也可以让大家明了写信时的概念，得以之后运用在各种不同情况上。
Please help edit the following appeal：（比较不正确版本）
We are contacting you regarding our seller account suspension. We realized the delay in shipping orders does not comply with Amazon's performance target of less than 4%, nor, our target of less than 2%.
We have reviewed our metrics and have determined the two areas that need to be addressed. Shipping and Inventory Availability.
We realized we need constant monitoring of our seller account. To achieve our goal of less that 4% late shipping, we are monitoring our Amazon account continuously, instead of during regular retail store hours.
To further help us achieve our goal of less that 4% late shipping, we have consolidated our Amazon inventory into one location. This eliminates delays in getting product out by the Expected Ship Date.
Thank you for considering this appeal.
以上的内容已有了雏形，格式段落符合基本概念，但在语气上可能表达的程度不够，另外也要注意信中的书信礼仪。经过调整后：
To whom it may concern,（正确版本）
We are contacting you regarding our seller account suspension. We realize the delays in shipping orders has not complied with Amazon's performance target of less than 4%, nor our target of less than 2%.
We have reviewed our fulfillment procedures and have determined the two areas that need to be addressed:Shipment Creation and Inventory Availability.
We realize we needed additional support for managing fulfillment for our Amazon orders. To achieve our goal of more than 98% on-time shipping we have added additional staff to support the sales person in our retail store who handles Amazon fulfillment. This will allow us to have packages prepared and ready to ship more efficiently.
To address inventory availability issues we have consolidated our Amazon inventory into one location to speed shipment creation. Having all Amazon inventory at one location will eliminate delays in getting product out by the Expected Ship Date.
Thank you for considering this appeal.
以上就是调整完成后的版本，此为参考用请勿照抄。
针对不同的卖家境况：
1.先依照上文写出雏形。
2.调整语义、语气表达和书信礼仪的细节。
EX：
To whom it may concern,
We are contacting you regarding our seller account suspension. We realize the delays in shipping orders has not complied with Amazon's performance target of less than 4%, nor our target of less than 2%. （诚实道歉先）
3.将多余的冗词赘字予以删减，让书信内容更加简练，在该强调语气的地方加重力道
EX：
We realize we needed additional support for monitoring of our seller account. To achieve our goal of less that 4% late shipping, we have added additional staff to support the sales person in our retail store that is handling Amazon. This will allow us to have packages prepared and ready to ship more efficiently.
调整为：
We realize we needed additional support for managing fulfillment for our Amazon orders. To achieve our goal of more than 98% on-time shipping we have added additional staff to support the sales person in our retail store who handles Amazon fulfillment. This will allow us to have packages prepared and ready to ship more efficiently.
依照以上三个步骤调整过后的回信，亚马逊官方收到后能感受到你的诚意、经营态度与礼仪，而这三个部分正是亚马逊最注重的方面。所以回信记得要投其所好，才能获得预期的回复
很多人刚开始做亚马逊很容易遇到ODR过高，又不会申诉，其实这都是入门级的，一般ODR过高都比较容易救回.
这时候申诉成了唯一救活账号的途径，下方是一件成功拿回销售权 的申诉信供参考：
Dear Amazon Seller Performance Team.
We understand that recently our performance as a seller on Amazon, com has fallen below both.
Amazon's and our own standards of quality.
I believe it is mainly because of our inadequate communication that we have recently seen two
A-Z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.
Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014
because of a long vacation, obviously, the two complaints are nightmare during the period
without order.
Plan of Action: We are taking the following steps to improve our performance:
1.Review a 11 of products to make sure that the pictures and descriptions are accurately match
with our products.
2.Most importantly, we wiII complete the investigation more quickly and proactively (within12
hours) to any problems with customer orders to keep our customers more informed and help
prevent A~z guarantee claims as much as possible, then replacement or a full refund will be
done within 24 hours
3.In addition, we will more aggressively monitor our performance metrics to assure we are
meeting the standards set by Amazon and our own s
tandards of quaIity customer service.
信件中提到了关于造成如此状况的原因，还有给予准确的时间范 围。并且将补救措施以条列式清楚简明的
回答给亚马逊官方，这些 都是值得借鉴参考的部份。
新账户被封号
当遇到新账户被亚马逊封号时，也能够通过发送邮件给亚马逊官方 来解释情况，进而获得回复新账号的机会，以下也是一封相同情况 并成功回复账号的信件内容：
I understand that recently our performance as a seller on Amazon, com has fallen below both
Amazon's and our own standards of quality. I believe there are two main reasons this has
happened:
Disorganization in our inventory management has resulted in late shipments and, even worse,
unavailable items.
When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.
I believe it is mainly because of our inadequate communication that we have recently seen an
increase in customer A-Z guarantee claims which has resulted in our order defect rate
exceeding the performance target of <1V
Plan of Action: We are taking the following steps to improve our performance:
Improve inventory control by reducing the number of items offered until we have systems in
place to more adequately handle the number of orders we are receiving.
Most importantly, we will respond more quickly and proactively to any problems with customer
orders to keep our customers more informed and help prevent A~z guarantee claims.
In addition, we will more aggressively monitor our performance metrics to assure we are
meeting the standards set by Amazon and our own standards of qua I ity customer service.
In evaluating our selling practices, we found a mistake in our inventory upload file.
Our Plan of Action:
Our inventory file has been reviewed. AM misclassified condition items have been re-categorized to follow Amazon's Condition Guidelines. Entire inventory has been deleted from
Marketplace to reflect all changes. All of our vendors' inventory wi11 be reviewed before adding to our inventory. Please let us know what should be done to reinstate our account, we are looking forward to hearing from you.
信中开头先明白承认自己的疏失，表达出诚意。之后将问题清楚分 割成两个部份，然后依序以条列重点的方式将改进方法提出，最后 在以加强语气强调改进的决心并想要收到回信的迫切。
总结来说，信件内容的重点如下
▼
1.表达诚意，先认错再说：
"I understand that recently our performance as a seller on Amazon, com has fallen below both
Amazon's and our own standards of quality."
2.清楚分明的格式：
Disorganization in our inventory management has resulted in late shipments and, even worse,
unavailable items.
When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.
3.简要的原因：
"I believe it is mainly because of our inadequate communication that we have recently seen an
increase in customer A-Z guarantee claims which has resulted in our order defect rate
exceeding the performance target of <1°〇."
4.不卑不亢的结尾，提出解决方式：
"All of our vendors' inventory will be reviewed before adding to our inventory. Please let us
know what should be done to reinstate our account, we are looking forward to hearing from you.
通用模板
写信给亚马逊依照情况的不同内容有千百种，要怎么表达才比较合 适呢？
这次我们用实例来修改，让大家能够更明白写给亚马逊回信时需要 多注意的细节。
也可以让大家明了写信时的概念，得以之后运用在各种不同情况
Please help edit the following appeal：(比较不正确版本）
We are contacting you regarding our seller account suspension. We realized the delay in
shipping orders does not comply with Amazon's performance target of less than 4°〇. nor, our target of less than 2%.
We have reviewed our metrics and have determined the two areas that need to be addressed.
Shipping and Inventory Availability.
We realized we need constant monitoring of our seller account. To achieve our goal of less
that 4% late shipping, we are monitoring our Amazon account continuously, instead of during
regular retail store hours.
To further help us achieve our goal of less that 4°〇 late shipping, we have consolidated our
Amazon inventory into one location. This eliminates delays in getting product out by the
Expected Ship Date.
Thank you for considering this appeal.
以上的内容已有了雏形，格式段落符合基本概念，但在语气上可能 表达的程度不够，另外也要注意信中的书信礼仪。经过调整后：
▼
To whom it may concern,(正确版本）
We are contacting you regarding our seller account suspension. We realize the delays in
shipping orders has not complied with Amazon's performance target of less than 4°〇, nor our
target of less than 2°〇.
We have reviewed our fulfillment procedures and have determined the two areas that need to be
addressed:Shipment Creation and Inventory Availability.
We realize we needed additional support for managing fulfillment for our Amazon orders. To
achieve our goal of more than 98°〇 on-time shipping we have added additional staff to
support the sales person in our retail store who handles Amazon fulfillment. This will allow
us to have packages prepared and ready to ship more efficiently.
To address inventory availability issues we have consolidated our Amazon inventory into one
location to speed shipment creation. Having all Amazon inventory at one location wi 11
eliminate delays in getting product out by the Expected Ship Date.
Thank you for considering this appeal.
以上就是调整完成后的版本，此为参考用请勿照抄■=
针对不同的卖家境况：
1.先依照上文写出雏形
2.调整语义、语气表达和书信礼仪的细节To whom it may concern.
We are contacting you regarding our seller account suspension. We realize the delays in
shipping orders has not complied with Amazon's performance target of less than 4°〇. nor our
target of less than 2%.(诚实道歉先）
3.将多余的冗词赘字予以删减，让书信内容更加简练，在该强调语 气的地方加重力道
We realize we needed additional support for monitoring of our seller account. To achieve our
goal of less that 4°〇 late shipping, we have added additional staff to support the sales
person in our retail store that is handling Amazon. This will allow us to have packages
prepared and ready to ship more efficiently.
调整为
We realize we needed additional support for managing fulfillment for our Amazon orders. To
achieve our goal of more than 98°〇 on-time shipping we have added additional staff to
support the sales person in our retail store who handles Amazon fulfillment. This will allow
us to have packages prepared and ready to ship more efficiently.
照以上三个步骤调整过后的回信，亚马逊言方收到后能感受到你的诚意、经营态度与礼仪，而这三 个部分
正是亚马逊最注重的方面。所以回信记得要投其所好，才能获得预期的回复。
以上是ODR申诉模板,仅供参考.
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