教你搞定about us等页面

从这个排列可以看出，右边一张肌肉男举重的图片占据了一半位置，这说明gymshark作为专业运动服装品牌，无时无刻不在凸显它的品牌调性。

另外仔细看看文字内容：

Gymshark is a fitness apparel & accessories brand, manufacturer and online retailer based in the United Kingdom, supported by millions of highly engaged social media followers and customers in 131 countries.

介绍gymshark是一家干什么，在哪里，有多受欢迎的公司。

Created in 2012 by teenager Ben Francis and a group of his high-school friends. Gymshark has grown from a screen printing operation in a garage, into one of the fastest growing and most recognisable brands in fitness. This growth comes from a devotion to producing innovative, effective performance wear and an ever-expanding social presence, and above all a commitment to the Gymshark vision:

讲述创始人故事和品牌理念。

Before there is an action, there is an idea.

We exist to create the tools that help people unlock their full, incredible potential and put their ideas into action.

Be all that you imagined you could be. Be a visionary.

We exist to unite the conditioning community.

品牌的愿景、价值观和信念，号召人们行动起来加入他们。

Gymshark is led by:

Ben Francis - Founder

Steve Hewitt - Chief Executive Officer

Dave Parry - Chief People Officer

Niran Chana - Chief Commercial Officer

Gemma Hulbert - Chief Data Officer

Philip Daw - Chief Financial Officer

Chris Perrins - Chief Technology Officer

Noel Mack - Chief Brand Officer

Elizabeth Thompson - Senior Vice President, General Counsel

这是展示公司背后的团队。

gymshark精心打磨的这段about us是一个非常好的范本，它既分享了独一无二的品牌理念和价值观，也展示了团队，从而使品牌人性化，并在价值观上获得共鸣。网站访问者主动去看about us，目的就是希望更好的认识网站或品牌，能感受到可靠性。我们最好能做到，不仅是让人们觉得靠谱，更要人们看过文字后，能够与品牌建立一种深刻的、情感上的联系。

一个好的品牌，不仅要知道自己是谁，更要深刻地反映和代表他们的市场。这一点，Gymshark做到了。

总结一下，about us的文字描述需要做到这五个W：

1、Who：介绍品牌或者创始人，创始团队等。

2、What：介绍店铺主要产品，能够解决哪些痛点，或者能带来什么好处？

3、Why：创立品牌的初衷是什么？讲好一个品牌故事，特别有助于有顾虑的访问者转化。

4、Where：品牌的愿景是什么？价值观是什么？

5、When：品牌的历史有多久？

其次，具体怎么操作呢？

1、进入shopify后台，点击左侧栏Online Store下面的Pages, 点击添加页面，输入页面标题About Us和内容介绍。当然，内容需要提前拿word写好，可以根据自己独立站情况，选择纯文字类型，文字+图片类型，文字+视频类型，等等，字体我一般都是默认字体，最后保存。