怎样填写noon链接的产品详细描述？
之前盘点了产品标题和图片的要求，今天的文章可能有些长，因为今天我们要来盘点产品内容的要求。
作为产品上传过程中文字量最大的部分，我们需要在产品内容中准确填写产品的属性和亮点。当然，这些都需要符合noon的相关规章。
产品特点
产品特点（在产品展示页面上显示为Product Highlights）是组成产品内容描述中的一个重要部分。建议每个产品写出5个特点，尽量确保这些特点完全覆盖了产品的主要卖点。
以下是如何编写主要产品特点的一些要求：
使每个特点简洁而具体。
不要在要点中突出显示每个细节，而是专注于顾客需要知道的最重要的点。
将您的商品的最重要的特点放在特点列表的顶部。
在单个要点中使用分号（;）来分隔短语。
每个要点的第一个字母要大写。
同时避免在编写产品特点时出现以下错误：
每个特点不得超过250个字符。 避免编写通用的特点；尽可能具体。 特点不得包含销售和促销信息。
不允许使用特殊字符，例如^，½，@，*，#，$等。
不允许提及其他市场，例如在亚马逊、Namshi等上销售。
特点末尾不应有标点符号，例如逗号、句号、分号、问号等。
确保短语不含有语法错误或拼写错误。
避免在产品特点中使用表情符号（表情符号）。
特点驳回原因
请参考以下示例，了解在提交特点时最常见的错误，这些错误将导致产品被驳回。在每个示例中，错误部分以红色突出显示，以便易于参考。
驳回原因 | 解释 |
特点/描述 - 信息不匹配： 确保在特点中的描述是正确的，并且必须包含产品特定的细节。 示例1：产品类型和纱线数量等信息，标题中与特点中不匹配。  示例2：特点与规格不匹配。  | 示例1： 标题： 4-Piece Bed Sheet Set, 400 Thread Count Cotton White King.特点： * Printed on superior 100% cotton 180 Thread count base for that extra soft feel and comfort. * Silky soft, luxurious, wrinkle-resistant. * Amazingly soft hollow siliconized polyester filling which is plush and comfortable. 示例2： 标题： Must Haves Snap Track Pants Black/White. 特点： * Elastic waistband for an adjustable fit. * Dri-FIT Technology moves sweat away from your skin. 在规格中提到： 材质： Combination.。 材质成分 ： 53% Cotton. 47% Recycled Polyester. |
特点要点/描述 - 重复使用单词： 不推荐在要点中重复使用相同的信息。 示例1：功能要点中的信息重复  示例2：功能要点传达了相同的信息  | 示例1： 功能要点： * Advanced microphone system and HD Voice for clear calls in windy or noisy environments. * Up to 15 hours of playtime with a rechargeable lithium-ion battery. * Advanced microphone system and HD Voice for clear calls in windy or noisy environments. * A quick 15-minute charge provides up to 2 hours of playtime. * Up to 15 hours of playtime with a rechargeable lithium-ion battery. 示例2： 功能要点： * A massive 25000mAh battery keeps your device charged for long hours. * Compact and sleek for easy portability. * A 25000mAh power bank with ultra-high capacity can charge your iPhone 12 /11 above 6 times, Samsung Galaxy S20 above 5 times. * With a matte finish body and lightweight, this power bank becomes a stylish accessory and is comfortable to carry around with you everywhere. |
功能要点/描述 - 超链接： 不要包含指向您商店、联系信息或其他外部网站的链接 示例1：功能要点中提供了YouTube链接  示例2：功能要点中提供了电子邮件地址  | 示例1： 功能要点： * Connects over Wi-Fi for multiplayer gaming; Up to 8 consoles can be connected for local wireless multiplayer. * 3 Play Styles: TV Mode, Tabletop Mode, Handheld Mode. * 6.2-inch, multi-touch capacitive touch screen.* Refer to link for more details: https://www.youtube.com/watch?v=y9b2vxjP0po 示例2： 功能要点： * Decked with an integrated processor 7200U that gives the system uninterrupted performance. * The 14-inch display delivers bright crisp visuals to enjoy your movies and music videos. * Massive 4GB DDR4 SDRAM provides you with all the speed you need. * The high capacity battery powers the device for prolonged hours on a single charge. * For any further queries, you may contact abc1234@gmail.com. |
功能要点/描述 - 句子结构错误： 产品描述应该语法正确，不得包含任何拼写错误。 示例1：功能要点中存在语法错误和拼写错误  | 示例1： 功能要点： * Features sturdy handles hold the cup comfortably. * Paella pan has a simple and egronomic design. * Handles are firmly attached to the pan and allow a comfortable grip. * Convenient size makes it easy to store away when not in use. |
特点要点/描述 - HTML标签： 确保特点要点中不包含HTML标签。 示例1：特点要点中包含HTML标签： | 示例1： 特点要点： * Decked with an integrated processor 7200U that gives the system uninterrupted performance</li> * The 14-inch display delivers bright crisp visuals to enjoy your movies and music videos</li> * Massive 4GB DDR4 SDRAM provides you with all the speed you need. |
产品描述
产品描述显示在产品详情页面的“Overview”选项卡上。产品描述下的信息必须是准确的，并且应该详细介绍产品特性及其优势。此外，它必须以能回答顾客对产品提出的问题的方式编写，从而影响潜在顾客购买该产品。
以下是创建有效产品描述的一些提示：
确保描述是有用的，相关的，清晰的，并且易于顾客理解。
描述必须是针对特定的产品，不得包含通用信息。
描述应使用正确的格式，例如不使用加粗和斜体字符样式等。
将产品的最重要信息放在描述的顶部。
使用正确的语法，拼写和标点符号，确保文本清晰。
好的产品描述不得少于250个字符，同时也不应超过4000个字符。
在编写目录描述时避免以下错误：
描述不得包含有关品牌历史，卖家信息等的信息。
只有在提供有关产品的信息时，才能包含制造商和品牌信息。
描述不得包含被禁止、或受限制的内容。
描述不得包含价格、运费或保修相关信息。
避免在描述中使用表情符号（
emojis
）。
描述驳回原因
对于描述的拒绝原因与上述功能项目相同。以下是一些示例，用来展示具体驳回情况。
示例 | |
价格、运费或保修相关信息不得包含在产品描述中。 | 产品描述（错误）: Free shipping and 2 days delivery. 产品描述（正确）: Shockproof Ultra protection design O Ozone case for iPhone SE (2020) / iPhone 8 / iPhone 7 equips with exceptional protection against external damages. The tough PC frame added advantage with flexible TPU back ensures that your phone will stay protected always with sleek design shines through for a premium look. Excellent Drop Protection Corners are specially designed to absorb impact when dropped. The semi-transparent design on the back offers a one-of-a-kind look and provides an enhanced grip for the drop. Wireless charging compatible Slim and easy to hold allowing wireless charging to pass through with no interference so that you can charge in the most convenient way possible. Access to all ports and features With large easy-press buttons and cutouts for the ports. |
产品描述不得与产品标题、图片、特点列表和规格中提供的其他信息相矛盾。 |  产品描述（错误）: This pack of 6 hangers is lightweight, yet incredibly strong. These space-saving hangers flat body accommodates clothing of all shapes and styles, ensuring these to be the best hangers for maximizing closet storage space. Convenient, perfectly cut notches along the hanger shoulder allow you to effortlessly hang shirts, blouses, and dresses. 产品描述（正确）: |
产品描述应提供关于产品的充分信息，不得仅包含2-3个词。 |  产品描述（错误）: Thread Count: 400. 产品描述（正确）: |
描述应包含产品特定信息，并突出产品的优势。不应提及通用信息，因为这对产品的描述没有帮助。 | 产品描述（错误）: A smart and stylish addition to your wardrobe. It is made of good quality material. 产品描述（正确）: The Nike Pro Dri-FIT Indy Sports Bra feels extra soft and gently supportive to keep you comfortable. Sweat-wicking technology and mesh along the front and back bring cool, dry comfort to your workout. Dri-FIT Technology helps keep you feeling dry, comfortable, and supported. Mesh at the center of the front and back lets air flow in high-sweat areas. |
产品描述不应包括有关品牌历史、卖家信息等的信息。仅在提供有关产品的良好信息时才提及制造商和品牌信息。确保不包含公司所在地、成立年份等信息。 | 产品描述（错误）: Samsung was founded by Lee Byung-Chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into five business groups – Samsung Group, Shinsegae Group, CJ Group, and Hansol Group, and Joongang Group. 产品描述（正确）: Introducing Galaxy Note20 5G: The Power to Work, The Power to Play. This isn't the time to slow down, this is the time to forge ahead and take the opportunities that come your way. You don’t need a smartphone. You need a powerful phone. One as beautiful as it is intelligent with a pen that is mightier, a battery that doesn't leave you hanging, and is as well-connected as you. Galaxy Note20 5G takes power to the next level with cutting-edge technology, letting you master whatever you choose to do next. Pen precision meets PC power with S Pen and Samsung Notes. So responsive, it feels like you're using a real pen to jot notes and sketch ideas. Then convert into Microsoft Word or PowerPoint, and save and sync across all your Galaxy devices while on the go. Intelligent Battery and Super Fast Charge learn from how you work and play to optimize battery life and boost your battery in minutes. Get the best Galaxy mobile gaming in the palm of your hand with its smooth gameplay experience. HyperFast Processor transforms your working, gaming, and bingeing so you can multitask without slowing down. Operate from mobile to PC seamlessly with Link to Windows and share files with a simple drop and drag. Power on with Galaxy Note20 5G to take your mobile experience to the next level. |
产品描述（错误）: Protect camera lens from dust, sands, debris, and objects. Camera cover is made from high-quality material .Come with included carrying case, microfiber cloth for claening. Order now get free upgrade to extra lens cover. 产品描述（正确）: The lens protection cover is compatible with DJI OSM Pocket Gimbal cameras. This high-quality ABS material cover is durable and protects the lens from dust, sand, debris, and other foreign objects from colliding and scratching the lens. It comes with included carrying case, microfiber cloth for cleaning. | |
产品技术特点不应串联成语法不正确的句子。相反，应该解释所列特点的优势，并提供有关产品的详细信息。 | 产品描述（错误）: MSI Bravo 15 Ryzen 5 Hexa Core 4600H - (16 GB/512 GB SSD/Windows 10 Home/4 GB Graphics/AMD Radeon RX 5500M/60 Hz) Bravo 15 A4DDR-420IN Gaming Laptop (15.6 inches, Black, 1.96 KG) & 64-bit windows 10 operating system. Silver-lining print, Cooler boost, Audio boost, Dragon Nahimic 3. Light Laptop without Optical Disk Drive & Pre-installed Genuine Windows 10 OS. 产品描述（正确）: Take your gaming experience a notch higher with this MSI gaming laptop. While its 120 Hz/ 144 Hz display offers a smooth and fluid gaming experience, the Hi-Resolution Audio will offer an immersive aural experience. Also, its Cooler Boost 5 thermal system will keep it cool even after hours of using it. The Hi-Resolution Audio offers undistorted and clear sound, so you don’t miss out on any detail. It has 1 RJ45 port, 2 Type-C USB 3.2 Gen 1 ports, 2 Type-A USB 3.2 Gen 1 ports, and 1 HDMI port, so you can connect it to compatible devices and peripherals with ease. |
不要包含链接到您的商店或其他网站。 | 产品描述（错误）: Example for wrong description is mentioned the below: For more information, please see the video https://www.youtube.com/watch?v=hiPeDNFQmk0 View content at four times the resolution of 1080p with the Samsung TU8300 65" Class HDR 4K UHD Smart Curved LED TV. This TV has a 64.5" LED-backlit curved LCD panel and incorporates Motion Rate 120 technology to digitally enhance fast-moving images to reduce blur. It is compatible with the HDR10, HDR10+, and HLG HDR formats to provide a wider color gamut with compatible content and other equipment for more vivid images. The curved screen is designed to provide a more immersive experience. The TU8300 has built-in Wi-Fi and Ethernet connectivity to provide access to your favorite apps and Internet-based content, plus content sharing and screen mirroring with your other smart devices such as your smartphone or tablet. With three HDMI inputs, there are multiple options for connecting high-definition video sources. Two USB ports are also onboard for connecting multimedia peripherals like flash drives. Google Assistant, Amazon Alexa, and Samsung Bixby voice control are also supported. |
不要使用全大写字母；每个句子只需将第一个字母大写。 | 产品描述（错误）： GUCCI OUD IS A POWERFULLY SEDUCTIVE SCENT DERIVED FROM EASTERN INGREDIENTS THAT PERFECTLY ENCAPSULATE THE SPIRIT OF GUCCI. THE INTENSELY RICH FRAGRANCE IS CREATED WITH A UNIQUE SOURCE OF OUD THAT IS 100% NATURAL. BOTH MEN AND WOMEN CAN EMBODY THE SPIRIT OF TRUE LUXURY WITH THE GLAMOROUS, RICH, AND EXOTIC INFUSED SCENT OF GUCCI OUD. 产品描述（正确）： Gucci oud is a powerfully seductive scent derived from eastern ingredients that perfectly encapsulate the spirit of Gucci. The intensely rich fragrance is created with a unique source of oud that is 100% natural. Both men and women can embody the spirit of true luxury with the glamorous, rich, and exotic infused scent of Gucci oud. |
关于产品的特点和描述的政策就盘点到这里，相信大家应该都对上架产品的各个字段有一定心得了。明天我们继续来实操特殊产品的上架规则。
