重大新规！高退货率标签怎么消除？
7715近期，亚马逊针对 高退货率商品 推出了 “高退货率”标签（High Return Rate），这会直接影响商品的转化率和搜索排名。可能直接导致众多卖家链接转化率断崖式下跌。
“高退货率”标签的影响
1. 销量暴跌，转化率下降
2. 失去Buy Box（购物车）竞争力
3. 广告投放受限或被禁止
4. 搜索排名下降（自然流量减少）
5. 库存积压，仓储费增加
原“高退货率”标签隐藏于五点描述下，为黄色标签，对卖家影响不算大。
但如今它被放置在商品标题下方、价格上方的位置。
颜色也从黄色变成了更加突出的红色，加剧买家购买顾虑。对于卖家而言，这就直接导致了商品链接的转化率暴跌，进而影响到链接销量。
同时在“买家之声”多了一行新指标【已显示退货标记】。
如果卖家的某个ASIN近期退货率偏高，【已显示退货标记】位置将展示“存在风险”标识，提醒卖家需着重降低退货率和买家满意度情况。
如何降低“高退货率”标签的影响
1、优化Listing，减少误导性信息
检查主图、标题、五点描述，确保与实物一致（如尺寸、颜色、功能）。
增加产品视频、360°图片，提升买家对商品的真实认知。
2、提供更详细的尺码指南（适用于服装、鞋类）
在详情页插入尺寸对照表，避免因“尺码不符”退货。
3、联系卖家支持申诉
如果退货率已降低但标签仍在，可开Case要求移除，并提供：
近期的退货率下降数据
优化后的商品详情页截图
质检报告
申诉移除标签流程
这里给大家提供一点申诉思路（建议使用英文工单）：
1.直接说明Case主要目的是请求哪个ASIN解除“频繁退货产品”标签；
2.引用“买家满意度”数据（建议使用买家满意度而非退货率一词）
3.附产品质量检测报告
4.提供客服响应时效证明
模板示例:
Dear Amazon Seller Performance Team,
I hope this message finds you well.I am writing to respectfully request the removal of the “Frequently Returned Item” label from my ASIN, ****（Asin号）. I have reviewed the data associated with my product and would like to clarify some points that I believe warrant a reconsideration of this label.
Buyer's Feedback: As per the Buyer’s Voice page, my product currently has a customer dissatisfaction rate of only **%（买家不满意率，不要写退货率）,which is within acceptable limits for product returns. This indicates that the majority of customers are satisfied with the product.
Product Quality and Design: I have thoroughly reviewed the quality and features of my product, and I take great pride in ensuring it meets high standards.There have been no significant changes or issues raised in the recent customer feedback that would warrant such a high return rate.
Customer Support and Resolution: In cases where customers have raised concerns, I have actively engaged with them to resolve any issues and offer solutions such as refunds or replacements.My team is committed to maintaining a positive relationship with buyers and addressing concerns promptly.
Given the low dissatisfaction rate, the continued focus on customer service, and the quality of the product, I believe the “Frequently Returned Item” label does not accurately reflect the overall customer experience with this ASIN.
I kindly ask for a review of my product’s performance and request that the “Frequently Returned Item” label be removed.Thank you for your understanding and for considering my request.
Best regards,
[Your Name]
[Your Seller Name]
注意：并非所有申诉都能成功，但表达积极态度并持续优化，总是一个好的开始！在平台越来越重视买家体验的背景下，退货率已经成为您必须严防死守的一道红线。
别等标签贴上了才想起要改进，一旦触发，损失将非常惨重。建议大家：现在就去“买家之声”里查一查，看看有没有ASIN亮红灯！
