AMZ123跨境卖家导航
拖动LOGO到书签栏,立即收藏AMZ123
首页跨境头条文章详情

超全!亚马逊警告、售后、申诉等邮件模板

30894
2018-09-21 04:31
2018-09-21 04:31
30894

跨境电商每到旺季就状况百出,不是物流慢、就是被跟卖、还有封号潮,时不时还收到买家的各种咨询或投诉。


这种情况下,卖家该如何处理和平台、消费者、其他卖家之间的纠纷呢?此时,卖家懂得发送正确得体的邮件,是非常重要的解决纠纷技能!


以下是小月呕心沥血整理出来的各种场景的邮件模板,供卖家借鉴参考,具体内容视自身具体情况调整,希望对卖家朋友们有所帮助!内容较多较全,请耐心查看,手动收藏!



警告信邮件模板

滚动可见全部


警告跟卖的邮件模板

 ▼


1. 自己品牌名称---- A
    ( 授权之  品牌名称 或是 已注册之品牌名称 )

2. 对方(卖家) 品牌名称---- B
    ( 您要投诉之  对象名称 或是 品牌名称 )


Dear  “ B ”, 

It has come to our attention that “ B ” is using the " A " trademark without license or prior written authorization from " A ". 

" A " holds federal trademark registrations in the United States. So  “ B ” listings violate " A " trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which “ B ”utilizes our trademarks and images protected by copyright.

“ B ” currently has at least one listing on Amazon.com for products that utilize“ A’s” trademarks and/or copyrights without  authorization. See the following ASIN: B001234567 (写自己的 ASIN)

" A " is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of  " A's " trademark rights, copyrights, and Amazon’s Participation Agreement.

“ B ” 's infringing listings must be removed immediately to prevent damage to " A " brand and lost sales.

While " A " has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:

(1) Removed all of " A’s " trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;
(2) Removed all of " A’s " listings of products it claims to be associated with " A’s ", including but not limited to the ASINs listed above

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of " A "




申诉邮件模板 

滚动可见全部



摘要

  • 新账号被封

  • 违法跟卖

  • ODR表现差,账号被冻结

  • 图片侵权被禁售

  • 产品图片与实物不符收到A-Z



新账户被封号


Hello,


We reviewed your account and determined that you may no longer sell on Amazon. com. Your listings have been removed from our site.This decision was partly made due to our inabilit to

Verify information provided for or related to your seller account. This information inchudes but is not lmited to selling history and listing.


Please ship any open orders. If you have any funds in your account, they will be available after any amounts paid for A-to-z claims or chargebacks on your orders have been deducted. This usually takes about 90 days, but funds may be held longer. You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please write to payments-funds@amazon.com.


If you believe this decision was made in error and would like to appeal this decision,click the Appeal button next to this messageon the Performance Notifications page in Seller Central(http://sellercentral amazon .com/gp/customer -experience/perf-notifications.html)   


Sincerely,


Seller Performance Team


Amazon.com


违法跟卖


Hello,


We are receiving your account, Funds will not be transferred to you during the review but will stay in your account.


You can view your account balance, estimated payment schedule and reserved amount

On the Payments page in the Reports section of seller centarl (http://sellercentral amazon .com/gp/paymentsaccount/settlement.summary.html)


Please continue to ship your orders and only list items that you can ship by the expected ship date.


You can help by sending us more information about your business. when you are ready send us your plan, please submit your plan of action by following this link(http://sellercentral.amazoncom/cu/contact-us).


To leam more about account reviews, search for Velocity Limits and Account Reviews in Seller Central Help.


We will send you an email when our review is complete.



ODR表现差,账号被冻结


Dear Amazon Seller Performance Team,


We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality. 


I believe it is mainly because of our inadequate communication that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.  


Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.


Plan of Action: We are taking the following steps to improve our performance:  


1. Review all of products to make sure that the pictures and descriptions are accurately match with our products.  


2. Most importantly, we will complete the investigation more quickly and proactively(within12 hours) to any problems with customer orders to keep our customers moreinformed and help prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done within 24 hours  


3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality.



新店上listing时因图片侵权被禁售


Dear Seller Performance Team,


Thank you for your notification on the policy violation on the......, we would like to sincerely apologize for the terrible mistake we made.


We are a small company in China focusing on foreign trade and selling on Amazon US has been one of our ultimate dreams.


We did a lot of preparation in order to launch our store in Amazon and worked with the Amazon sales manager Mr. .... on a lot of details including the can do's and can'ts. He informed us beforehand that image and character violation is a very serious issue in Amazon and we have taken that very very seriously.


However, one of our sales staff ,who is new to the company,(我们有位职员是新来的)accidentally put this product onto the list because we would like to start our sales with 50 skus ( We had 49 skus ready at that time.) He uploaded the product without everyone's else's knowledge and I would in person would like to apologize again for my carelessness in staff management.


Here are the things our company has done to prevent such issue from happening again.


1. We just organized a training again on the can's and can't the sales manager Henry sent us,especially emphasizing on the policy violation including image violation of products and wording violation on product and checked all the product that we have already listed.


2. We deleted all the products that we think that could potentially violate the policies.


3. We have setup rules in the company that all of our inventory must be carefully reviewed and would not violate any Amazon policies before adding to our inventory and listing on Amazon.


I would like to apologize for a third time for my carelessness in management ,and please do let us know what else can we do to reinstate our account and we will do everything we can to meet the target.


Looking forward to hearing from you.

your name


产品图片与实物不符

客服未及时解决问题收到A-Z



Dear Amazon Seller Performance Team,


We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality.


I believe it is mainly because of our inadequate communication(沟通不足) that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.


Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.


Plan of Action: We are taking the following steps to improve our performance:

1. Review all of products to make sure that the pictures and deions are accurately match with our products.


2. Most importantly, we will complete the investigation more quickly and proactively(within12 hours) to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done within 24 hours,


3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.




差评跟进邮件模板

滚动可见全部


摘要

进度一 · 进度二


进度一


Dear————,


How are you recently? Hope you and your family are good.


We found your review for (产品).We are really sorry for the inconvenience it caused

To express our apologize, we provide few suggestion following by:

1. We will arrange a suitable replacement for you for free

2. We will provide a claim code for you.

3. Or refund all

Which one do you prefer?


Looking forward to your reply soon.

Best regards,


进度二

▼ 


Dear————


Hope you have a great time.

I am writing to concern whether you have receive the replacement.


If you still have any question with your order, please contact with us.

We would try our best to solve it.


If you are satisfied with our services, could you do me a big favor to upgrade the r eivew?

The following link:————————————————————————————


It is really important for me.

We will really appreciate for it.


Sincerely,




买家退/换货邮件模板

滚动可见全部


摘要

  • 客户因订购的商品大小不合适导致退货

  • 亚马逊客户退货的询问原因

  • 买家要求退货,卖家回信(自发货)

  • 产品发货后,客户提出要换货的回信


客户因订购的商品大小不合适导致退货

Dear——,

Thanks so much for your great support on 店铺名.

So sorry for the inconvenience that the swimming suit(产品名) did not fit you.

Will it be possible to give others as a gift? Or how about we make you a partial refund as a way to make up for this?

Just suggestion, if you insist on returning it back, we will go to the further step.

Waiting for your reply.

Best Regards


亚马逊客户退货的询问原因


Dear ---


Thank you so much for your great support on us.

So sorry for the inconvenience it caused.


Could I know the reason why you return the item?

Are there any issues of our product?

If yes, could you sent the photo of the issues thus we can help you better and submit to QC.


Waiting for your reply.

Best regards



买家要求退货,卖家回信(自发货)


Dear----    

Thank you for contacting us regarding your inquiry.  


We found your return request. Could I know the reason why you want to refund?

Are there any issues of our product?

If yes, could you sent the photo of the issues thus we can help you better and submit to QC.


Will it be possible to give new one as a compensation?

Or how about we make you a partial refund as a way to make up for this?


Looking forward to your reply soon.

Best regards



产品发货后,客户提出要换货的回信


Dear ___,

Thanks for contact with us.


Sorry to tell you that the item have been dispatched, and we can't change it for you now .

We knew you receive it and it is not suitable for you.


To express our apologize, we provide few suggestion following by:

1. We will arrange a suitable replacement for you for free

2. We can refund full price for you.

Which one do you prefer?


Sorry for all inconvenience it led to.

Looking forward to your reply.

Sincerely,




回复买家询问物流情况邮件模板

滚动可见全部


Dear ___,

Thanks for your message. Hope you are great.


Sorry for disturbing you, we tracked your shipping. The package is now on the way to your place(it is now reaching your local post office).


International shipping information may not update so prompt, usually it takes around 7-15 days for shipping. Could you please keep your patience and wait for a few more days? We will keep tracking for you, any news we will inform you asap.


Your understanding will be highly appreciated.


Best regards




其他售后邮件模板

滚动可见全部


摘要

  • 亚马逊卖家发货到达时间

  • 先填单,漏发货后向客人解释

  • 客户询问货物的tracking number的回信

  • 邀请顾客成为老客户群邮件

  • 买家不知道如何使用产品的回信

  • 给买家补发自发货售后件的通知

  • 客户订购多个产品,卖家发邮件确认产品订单

  • 卖家发错地址


亚马逊卖家发货到达时间


Dear ___,

Thank you so much for your great support on us.

Usually it takes about 7-12 days for the item to reach you.

Any question, feel free to contact us and we will reach you at the soonest.

Best regards



先填单,漏发货后向客人解释


Dear ___,

Thank you so much for your great support and sorry for keeping you waiting.


We checked the tracking information found there is no update information as you said.

We will contact the post office to find out the problem.


We wonder would you still want the item, if yes, inform us the size and we will resend you asap.


If not, we will make you the full refund.

Waiting for your reply.


Any inconvenience hope your kind understanding.

Best regards



客户询问货物的tracking number的回信


Dear————,

Thank you for contacting us regarding your inquiry.


Orders are shipped within two days after they are placed. Usually, we are able to ship orders the next day. Weekend orders are shipped on the following Monday. Please allow 3-7 business days after shipment for delivery. You will receive a shipping confirmation email from Amazon when the shipping information has been uploaded.


Your patience and understanding are greatly appreciated. If you have any other questions or concerns, feel free to contact us.


Best regards



邀请顾客成为老客户群邮件


Dear_______,

Thanks for your kindly support for 店铺名.


To express our grateful, we want to invite you join in our “VIP team(自己取名)”


Our VIP team member(自己取名)can experience our new product in advance and enjoy discount .

Just contact us with order ID by contacting our email on attachment.(把邮箱放在附件上)


We are waiting for your email.

Have a good time.


Best regards,



买家不知道如何使用产品的回信


Dear————,


Thank you for contacting us regarding your inquiry.

We are really grateful with your question Thus we can realize our shortage of product listing.

We will update our listing to perfect our product information.


There is the latest instruction of our product .Please check the attachment for your reference.


If you still have any question, please be free to contact with us.

We will do our best to help you ASAP.


Best regards,


给买家补发自发货售后件的通知


Dear————,


Hope you are fine and doing well.

We have already arrange the replacement to you for your reference.

(产品具体参数)


The tracking number is _______________, please click the attachment to get more detail .

It will take 7-10 day to arrive your city because of the long distance.


Thanks for your kindly understanding and support.

If you still have any question, please be free to contact with us.

We will do our best to help you ASAP.


Best regards,



客户订购多个产品

卖家发邮件确认产品订单

Dear ——,

Thank you so much for your great support on us.

We have received your order of “XXXXXX”.

We will work on your order asap, we just want to confirm the amount of the compass, did you order 10(数量) pcs?

产品参数——————————————————

If nothing is wrong, we will ship them asap.

Best Regards

Seller’s name

卖家发错地址

Dear____,

Thank you so much for your great support on us.

What a big mistake we made!

Sorry, but will you still want the items? If yes, we will resend you immediately and make you a partial refund , if not, we will make you the full refund.

Waiting for your reply and hope your kind understanding.

Best Regards

Seller’s name


记得收藏哦

你应该经常会用到的啦


 小广告时间

易仓ERP,功能灰常强大,能自动过滤出那些特殊的亚马逊系统case邮件,及时预警跟卖信息,筛选出长时间没送达的订单....有了它,即使你遇到以上各种异常,只要你设置好了相应的邮件模板,不用担心邮件回复不到位啦!

点击阅读原文,预约体验“易仓ERP软件”


免责声明
本文链接:
本文经作者许可发布在AMZ123跨境头条,如有疑问,请联系客服。
最新热门报告作者标签
25年亚太电商报告:新兴与成熟市场差异显著
AMZ123获悉,近日,PCMI发布了《2025年亚太电商消费者趋势报告》。随着电商持续渗透全球消费市场,支付方式的变化正成为影响电商增长结构和区域差异的重要因素。在亚太地区,电商市场快速增长,同时支付方式也呈现出高度多样化特征。此次报告通过图表和数据分析,系统呈现亚太地区(不含中国)11个国家消费者的支付习惯、电商市场规模变化以及潜在增长空间,为卖家和品牌判断市场机会、投资方向提供参考。一、亚太市场规模报告显示,亚太地区电商整体呈现高增长趋势。2025年亚太地区电商规模将首次突破1.1万亿美元,预计在2025至2027年间保持12%的年复合增长率,到2027年市场规模将超过1.5万亿美元。
Shopee越南双十二用户活跃度提升,直播售出超5000万件商品
AMZ123获悉,近日,2025年12月,Shopee在越南结束了12.12生日超级促销活动。作为Shopee成立10周年的重要节点,本次大促期间平台用户活跃度和转化表现显著提升,直播与短视频内容成为推动成交的重要渠道。数据显示,仅在12月12日当天,Shopee在越南的访问量就超过1200万次;为期两周的活动期间,用户累计节省金额超过4万亿越南盾。在促销活动之外,Shopee在本次12.12期间大幅强化内容与娱乐元素,通过音乐演出、综艺衍生内容和直播互动等形式提升用户参与度。
关税压顶、税单敲门!2025跨境电商十大事件回顾
专栏介绍2025年,跨境电商行业经历了一场深刻的范式转换。旧增长秩序已被改写,行业竞争已从流量争夺,升维为供应韧性、成本控制与合规运营的系统性较量。周期更迭,潮起潮落。行业的巨轮缓缓驶入深水区,有人在调整中登上新高,也有人就此转身离场。作为深度参与的行业观察者,AMZ123特此发起 【2025年度跨境专题报道】系列专栏。本专栏将不止记录赛道的高光与暗礁,更致力于解构穿越周期的密码,为从业者提供一份关于生存与进化的真实笔记。本文为专栏的第一篇报道,旨在通过回顾过去一年的行业大事,以此看清行业新秩序与未来破局方向。2025年,美国对华关税政策经历了从紧张升级到逐步缓和的过程。
25年美国社交电商市场将达870亿美元,TikTok推动增长
AMZ123获悉,近日,研究机构Emarketer的最新报告显示,TikTok正持续推动社交电商市场增长,其中TikTok Shop已成为该领域的重要组成部分。2025年,TikTok Shop的销售额占全球社交电商总量的近20%。按照预测,TikTok Shop的销售规模将在2026年超过200亿美元,并在2028年突破300亿美元。与此同时,2026年预计将有一半的美国社交购物用户在TikTok平台完成购买。从整体市场来看,社交电商目前仍仅占美国电商总规模的一小部分,但占比正在稳步提升。
双十二期间,印尼消费者更偏好本地品牌与高品质商品
AMZ123获悉,近日,电商平台Shopee与Lazada的数据均显示,印尼消费者的线上购物行为在 12.12 全国网购日(Harbolnas)活动期间呈现出明显变化。消费者在年终促销节点的购物重点正在发生转移,从单纯追求低价,逐步转向对本地产品和高质量商品的关注。Shopee 的数据显示,2025 年 12.12 活动期间,印尼消费者对本地产品的兴趣显著上升。平台观察到,用户通过多种活动和功能,更积极地寻找并支持本地中小微企业(UMKM)及本土品牌。该趋势不仅体现在购物热度上,也反映出 12.12 已从单一的促销活动,逐渐演变为消费者了解和选择本地产品的重要窗口。
每日低价跨境包裹数高达5万,希腊呼吁加强监管
AMZ123获悉,近日,随着Shein、Temu等电商平台在欧洲快速扩张,大量单价不超过150欧元的跨境包裹每天通过免税政策进入希腊市场,希腊相关行业组织正呼吁欧盟建立统一的监管措施。希腊商贸与企业联合会(ESEE)的数据显示,欧盟范围内,91%以上的低于150欧元的跨境包裹来自中国。2024年,欧盟市场共进口约46亿件单价不超过150欧元的包裹,预计2025年将增至约60亿件。在希腊,每天进入市场的低价跨境订单数量最高可达5万单,且仍在增长。相关研究估算,希腊消费者在电商平台上的支出中,每5欧元就有1欧元流向中国,年交易规模约为5.29亿至6.27亿欧元。
AMZ123星球专享丨12月第三周资讯汇总
亚马逊亚马逊于12月16日上午9点启动了“圣诞限时特卖”活动,此次促销将持续到12月25日23点59分,可能成为平台年内的最后一场大型促销。亚马逊宣布自2026年3月31日起将全面终止共享库存(混仓)模式,并更新制造商条码的使用标准。根据新规,完成品牌备案的品牌所有者将可以直接使用UPC等制造商条码进行入库,而无需粘贴亚马逊条码。亚马逊正在与人工智能公司OpenAI就一笔潜在投资展开磋商,投资规模约为100亿美元。亚马逊向美国华盛顿州提交了一份新的通报,将在当地裁减84个岗位。亚马逊说明,这一调整属于各业务部门在日常运营中进行的人员结构优化,并不涉及其在今年10月宣布的全球性裁员计划。
Temu等中国电商平台带动波兰网购频率增长,人均下单27次
AMZ123获悉,近日,根据When U Buy应用的用户行为数据,Temu、Shein和AliExpress的快速增长并未削弱波兰本土卖家的市场地位,反而推动了整体网购需求的提升。分析表明,使用Temu、Shein和AliExpress等中国电商平台的消费者在Allegro、Zalando等欧洲平台的购买频次也同步上升,形成“多平台并购”的消费模式。波兰消费者的购物方式在新技术、激烈竞争以及中国平台的持续扩张推动下发生显著变化,包括消费频率上升、配送需求更高以及对价格和商品评价更加敏感。数据显示,在过去12个月内,平均每位用户在线消费4156兹罗提,全年人均下单27次,单次订单均值为153兹罗提。
亚马逊广告预算把控与调整基础逻辑
在亚马逊运营中,广告预算的把控如同“掌舵”——投少了错失流量商机,投多了侵蚀利润空间。大家经常遇到广告超预算而广告ACOS效果严重超标,投入产出比严重失衡,所以我们需要合理的把控预算,并及时调整一、以利润为锚,区分品线施策核心逻辑在于:老品靠数据精算守利润,新品靠测试探索找区间,二者均需以TACOS(广告总销售成本占比)和ACoS为核心指标。1. 老品预算:数据反推,锁定盈利红线老品有成熟销售数据,预算设置需“算清账再投放”。首先用算出未计入广告成本的净利润率,结合目标利润率倒推广告占比。
美国黑五再破纪录,电商销售额达118亿美元
AMZ123获悉,近日,根据Adobe Analytics、Salesforce和Shopify的多项最新数据,2025年美国的黑色星期五创下新的在线销售纪录,首次突破110亿美元大关,并在多个维度上刷新历史表现。在美国市场,黑色星期五当日的在线销售额达到118亿美元,同比增长9.1%,尽管增速略低于2024年的10.2%,但仍延续了自2014年以来几乎每年的增长趋势。自2020年以来,美国黑五在线销售额增加超过27亿美元;与十年前的35.4亿美元相比,已增长逾三倍。今年黑五购物在全天多时段呈现强劲表现,10时至14时期间,消费者平均每分钟在线消费1,250万美元;截至当日18:30,在线消费累计达86亿美元。
黑五网一收官!中小卖家遗憾陪跑
随着黑五网一落下帷幕,今年这场大促留下的并不是“热闹过后归于平静”,而是一条形状完全改了的曲线。它拉得更长、亮得更久,却也把卖家之间的差距拉得更开。AMZ123获悉,今年美国黑五依然处在大促的中心位置,当天线上销售额约 118 亿美元,仍然位于全年天花板区间。但与前几年相比,它已经不再是那个“独占高峰”的节点。紧随其后的 Cyber Monday(网一)延续了强劲走势。根据 Adobe 的预估,2025 年美国网一线上销售额将达到约 140 亿美元,同比增长 4%–6%,不仅几乎追平黑五,还有机会反超,成为今年大促期间的单日冠军。
重磅!亚马逊公布2026年战略重心变化
AMZ123获悉,12月4日,2025年亚马逊全球开店跨境峰会上,亚马逊回顾了过去一年里中国卖家在亚马逊上所取得的进展,并围绕2026年四大业务战略重点——供应链服务、AI赋能、全球拓展布局、本地服务,揭晓了40余项创新举措。根据亚马逊披露的数据:2025年以来,中国卖家通过亚马逊全球站点售出数十亿件商品,在美欧等成熟站点的销售额增长超过15%,在新兴站点的销售额增长超过30%;2025年以来,销售额达到200万、500万、800万美金的中国卖家数量,增长均超过20%;销售额超过1000万美金的中国卖家数量,增幅近30%。
AMZ123PayPal计算器使用指南及常见问题详解(内附计算公式)
Paypal手续费计算器介绍及计算公式分享 https://www.amz123.com/tools-paypal
亚马逊GWD仓库是什么?为什么全球“首个”选在深圳?
2025年12月5日,在亚马逊全球开店跨境峰会上,一个新词突然成为大家关注的核心:GWD,也就是Global Warehouse Distribution(全球智能枢纽仓)。亚马逊同期宣布,首个GWD将落地深圳,并计划在2026年3月对中国卖家全面开放。消息一出,从货代到供应链,从头程团队到卖家圈,都开始讨论:亚马逊到底想做什么?这个仓会改变什么?图源:亚马逊全球开店一、GWD到底是什么?它不是“加大号FBA仓”如果把 FBA 看成是“目的国仓”,那么 GWD 是亚马逊在供应链源头建立的“全球入口”。
头部卖家数量增长近30%,亚马逊2026有这些机会
2025年,跨境电商行业彻底告别“粗放增长”,迈入“精耕细作”的深水区。在关税政策调整、消费需求分层、技术迭代加速等因素的推动下,行业迎来结构性变革。12月4日,电商巨头亚马逊在杭州跨境峰会上,回顾了过去一年里中国卖家在平台上所取得的成绩,并围绕2026年四大业务战略重点揭晓了40余项创新举措,引发业内关注。值此岁末年初复盘之际,本文结合峰会披露的信息及这一年来的行业动态,针对业内所关注的卖家业务表现、平台战略重点及释放出的趋势信号进行解读,以期能为跨境卖家的2026年计划提供一点参考。2025年,在全球贸易环境波动的背景下,依旧有一批中国卖家在亚马逊上实现了增长。
《亚马逊生活日用品类攻略手册》PDF下载
作为日常生活不可或缺的重要组成,生活百货品类覆盖范围广泛,包括家居用品、家具、车用配件、户外装备、园艺 工具、运动器材、家装用品、厨房、玩具以及宠物用品等众多领域。这类产品不仅是满足基本生活所需,更体现了人们对美好生活的向往和追求。
《掘金泰国-市场洞察与战略机遇报告2025》PDF下载
随着全球经济一体化的加速,泰国作为东盟的核心枢纽,凭借其独特的地缘优势庞大的消费市场以及持续优化的营商环境,成为众多企业战略布局的重要目标。本报告深入剖析泰国市场的政策红利、消费趋势、产业机遇以及合规挑战,旨在为有志于开拓泰国市场的中国企业提供行动指南,助力企业在东盟这片充满活力的土地上把握机遇、应对挑战、!实现可持续发展。
《2025欧美假日购物季营销指南》PDF下载
2025年美国假日购物季零售额预计同比仅增长1.2%,总销售额约1.359万亿美元,虽仍保持正增长,但为2009年以来最低增速,市场正在步入低增长的新常态。
《2025年跨境电商东南亚市场进入战略白皮书》PDF下载
东南亚电商,正以惊人的速度复刻中国电商高速增长的黄金时代。2024年东南亚电商GMV达到1284亿美元,短短5年涨幅超过3倍。全球电商2024年GMV增幅最快的十大市场中,东南亚独占四席。东南亚是拥有约6.7亿人口的广阔市场,在现今全球关税的不确定性大格局下,因其电商基建完善,利好的贸易政策,和更高的年轻人口占比,成为跨境卖家生意拓张焦点之一。
《2025年TikTok Shop玩具品类行业报告(欧美站)》PDF下载
分析TikTok Shop美国市场、英国市场、西班牙市场、墨西哥市场等主流市场点短视频及直播电商数据,选取TikTok与玩具爱好品类相关的内容进行分析报告。
《2025 洗护品类趋势与创新洞察》PDF下载
本报告独特价值:将消费者的“行为结果”据),揭示消费者深层心理动机、并能精准预判未来增长机会
《亚马逊双轨增长指南》PDF下载
亚马逊以“以客户为中心”为核心理念,通过整合B2B与B2C的全渠道服务,帮助卖家实现“一店双拓”-- 一次上架,同步触达个人消费者与企业买家,获得双重收益。同时,基于Direct to Buyer(直接触达买家)的模式,更能有效减少中间环节,提升利润空间与品牌掌控力。
《亚马逊全球线上商采趋势与区域洞察》PDF下载
随着全球企业数字化转型的深入推进,B2B商采有望成为下一个万亿级别的蓝海市场然而,中国卖家在开拓海外企业商采市场时往往面临着一个关键挑战:难以准确把握海外企业买家的商采行为和决策模式。这种认知偏差不仅影响了产品开发方向,也制约了市场拓展策略的制定。
AMZ123跨境电商
专注跨境行业热点事件报道,每日坚持推送原创深度热文
跨境学院
跨境电商大小事,尽在跨境学院。
欧洲电商资讯
AMZ123旗下欧洲跨境电商新闻栏目,专注欧洲跨境电商热点资讯,为广大卖家提供欧洲跨境电商最新动态、最热新闻。
亚马逊公告
AMZ123旗下亚马逊公告发布平台,实时更新亚马逊最新公告,致力打造最及时和有态度的亚马逊公告栏目!
亚马逊全球开店
亚马逊全球开店官方公众号,致力于为中国跨境卖家提供最新,最全亚马逊全球开店资讯,运营干货分享及开店支持。
跨境数据中心
聚合海量跨境数据,输出跨境研究智慧。
亿邦动力网
消除一切电商知识鸿沟,每日发布独家重磅新闻。
AMZ123会员
「AMZ123会员」为出海者推出的一站式私享服务
首页
跨境头条
文章详情
超全!亚马逊警告、售后、申诉等邮件模板
易仓科技
2018-09-21 04:31
30895

跨境电商每到旺季就状况百出,不是物流慢、就是被跟卖、还有封号潮,时不时还收到买家的各种咨询或投诉。


这种情况下,卖家该如何处理和平台、消费者、其他卖家之间的纠纷呢?此时,卖家懂得发送正确得体的邮件,是非常重要的解决纠纷技能!


以下是小月呕心沥血整理出来的各种场景的邮件模板,供卖家借鉴参考,具体内容视自身具体情况调整,希望对卖家朋友们有所帮助!内容较多较全,请耐心查看,手动收藏!



警告信邮件模板

滚动可见全部


警告跟卖的邮件模板

 ▼


1. 自己品牌名称---- A
    ( 授权之  品牌名称 或是 已注册之品牌名称 )

2. 对方(卖家) 品牌名称---- B
    ( 您要投诉之  对象名称 或是 品牌名称 )


Dear  “ B ”, 

It has come to our attention that “ B ” is using the " A " trademark without license or prior written authorization from " A ". 

" A " holds federal trademark registrations in the United States. So  “ B ” listings violate " A " trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which “ B ”utilizes our trademarks and images protected by copyright.

“ B ” currently has at least one listing on Amazon.com for products that utilize“ A’s” trademarks and/or copyrights without  authorization. See the following ASIN: B001234567 (写自己的 ASIN)

" A " is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of  " A's " trademark rights, copyrights, and Amazon’s Participation Agreement.

“ B ” 's infringing listings must be removed immediately to prevent damage to " A " brand and lost sales.

While " A " has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:

(1) Removed all of " A’s " trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;
(2) Removed all of " A’s " listings of products it claims to be associated with " A’s ", including but not limited to the ASINs listed above

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of " A "




申诉邮件模板 

滚动可见全部



摘要

  • 新账号被封

  • 违法跟卖

  • ODR表现差,账号被冻结

  • 图片侵权被禁售

  • 产品图片与实物不符收到A-Z



新账户被封号


Hello,


We reviewed your account and determined that you may no longer sell on Amazon. com. Your listings have been removed from our site.This decision was partly made due to our inabilit to

Verify information provided for or related to your seller account. This information inchudes but is not lmited to selling history and listing.


Please ship any open orders. If you have any funds in your account, they will be available after any amounts paid for A-to-z claims or chargebacks on your orders have been deducted. This usually takes about 90 days, but funds may be held longer. You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please write to payments-funds@amazon.com.


If you believe this decision was made in error and would like to appeal this decision,click the Appeal button next to this messageon the Performance Notifications page in Seller Central(http://sellercentral amazon .com/gp/customer -experience/perf-notifications.html)   


Sincerely,


Seller Performance Team


Amazon.com


违法跟卖


Hello,


We are receiving your account, Funds will not be transferred to you during the review but will stay in your account.


You can view your account balance, estimated payment schedule and reserved amount

On the Payments page in the Reports section of seller centarl (http://sellercentral amazon .com/gp/paymentsaccount/settlement.summary.html)


Please continue to ship your orders and only list items that you can ship by the expected ship date.


You can help by sending us more information about your business. when you are ready send us your plan, please submit your plan of action by following this link(http://sellercentral.amazoncom/cu/contact-us).


To leam more about account reviews, search for Velocity Limits and Account Reviews in Seller Central Help.


We will send you an email when our review is complete.



ODR表现差,账号被冻结


Dear Amazon Seller Performance Team,


We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality. 


I believe it is mainly because of our inadequate communication that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.  


Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.


Plan of Action: We are taking the following steps to improve our performance:  


1. Review all of products to make sure that the pictures and descriptions are accurately match with our products.  


2. Most importantly, we will complete the investigation more quickly and proactively(within12 hours) to any problems with customer orders to keep our customers moreinformed and help prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done within 24 hours  


3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality.



新店上listing时因图片侵权被禁售


Dear Seller Performance Team,


Thank you for your notification on the policy violation on the......, we would like to sincerely apologize for the terrible mistake we made.


We are a small company in China focusing on foreign trade and selling on Amazon US has been one of our ultimate dreams.


We did a lot of preparation in order to launch our store in Amazon and worked with the Amazon sales manager Mr. .... on a lot of details including the can do's and can'ts. He informed us beforehand that image and character violation is a very serious issue in Amazon and we have taken that very very seriously.


However, one of our sales staff ,who is new to the company,(我们有位职员是新来的)accidentally put this product onto the list because we would like to start our sales with 50 skus ( We had 49 skus ready at that time.) He uploaded the product without everyone's else's knowledge and I would in person would like to apologize again for my carelessness in staff management.


Here are the things our company has done to prevent such issue from happening again.


1. We just organized a training again on the can's and can't the sales manager Henry sent us,especially emphasizing on the policy violation including image violation of products and wording violation on product and checked all the product that we have already listed.


2. We deleted all the products that we think that could potentially violate the policies.


3. We have setup rules in the company that all of our inventory must be carefully reviewed and would not violate any Amazon policies before adding to our inventory and listing on Amazon.


I would like to apologize for a third time for my carelessness in management ,and please do let us know what else can we do to reinstate our account and we will do everything we can to meet the target.


Looking forward to hearing from you.

your name


产品图片与实物不符

客服未及时解决问题收到A-Z



Dear Amazon Seller Performance Team,


We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality.


I believe it is mainly because of our inadequate communication(沟通不足) that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.


Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.


Plan of Action: We are taking the following steps to improve our performance:

1. Review all of products to make sure that the pictures and deions are accurately match with our products.


2. Most importantly, we will complete the investigation more quickly and proactively(within12 hours) to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done within 24 hours,


3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.




差评跟进邮件模板

滚动可见全部


摘要

进度一 · 进度二


进度一


Dear————,


How are you recently? Hope you and your family are good.


We found your review for (产品).We are really sorry for the inconvenience it caused

To express our apologize, we provide few suggestion following by:

1. We will arrange a suitable replacement for you for free

2. We will provide a claim code for you.

3. Or refund all

Which one do you prefer?


Looking forward to your reply soon.

Best regards,


进度二

▼ 


Dear————


Hope you have a great time.

I am writing to concern whether you have receive the replacement.


If you still have any question with your order, please contact with us.

We would try our best to solve it.


If you are satisfied with our services, could you do me a big favor to upgrade the r eivew?

The following link:————————————————————————————


It is really important for me.

We will really appreciate for it.


Sincerely,




买家退/换货邮件模板

滚动可见全部


摘要

  • 客户因订购的商品大小不合适导致退货

  • 亚马逊客户退货的询问原因

  • 买家要求退货,卖家回信(自发货)

  • 产品发货后,客户提出要换货的回信


客户因订购的商品大小不合适导致退货

Dear——,

Thanks so much for your great support on 店铺名.

So sorry for the inconvenience that the swimming suit(产品名) did not fit you.

Will it be possible to give others as a gift? Or how about we make you a partial refund as a way to make up for this?

Just suggestion, if you insist on returning it back, we will go to the further step.

Waiting for your reply.

Best Regards


亚马逊客户退货的询问原因


Dear ---


Thank you so much for your great support on us.

So sorry for the inconvenience it caused.


Could I know the reason why you return the item?

Are there any issues of our product?

If yes, could you sent the photo of the issues thus we can help you better and submit to QC.


Waiting for your reply.

Best regards



买家要求退货,卖家回信(自发货)


Dear----    

Thank you for contacting us regarding your inquiry.  


We found your return request. Could I know the reason why you want to refund?

Are there any issues of our product?

If yes, could you sent the photo of the issues thus we can help you better and submit to QC.


Will it be possible to give new one as a compensation?

Or how about we make you a partial refund as a way to make up for this?


Looking forward to your reply soon.

Best regards



产品发货后,客户提出要换货的回信


Dear ___,

Thanks for contact with us.


Sorry to tell you that the item have been dispatched, and we can't change it for you now .

We knew you receive it and it is not suitable for you.


To express our apologize, we provide few suggestion following by:

1. We will arrange a suitable replacement for you for free

2. We can refund full price for you.

Which one do you prefer?


Sorry for all inconvenience it led to.

Looking forward to your reply.

Sincerely,




回复买家询问物流情况邮件模板

滚动可见全部


Dear ___,

Thanks for your message. Hope you are great.


Sorry for disturbing you, we tracked your shipping. The package is now on the way to your place(it is now reaching your local post office).


International shipping information may not update so prompt, usually it takes around 7-15 days for shipping. Could you please keep your patience and wait for a few more days? We will keep tracking for you, any news we will inform you asap.


Your understanding will be highly appreciated.


Best regards




其他售后邮件模板

滚动可见全部


摘要

  • 亚马逊卖家发货到达时间

  • 先填单,漏发货后向客人解释

  • 客户询问货物的tracking number的回信

  • 邀请顾客成为老客户群邮件

  • 买家不知道如何使用产品的回信

  • 给买家补发自发货售后件的通知

  • 客户订购多个产品,卖家发邮件确认产品订单

  • 卖家发错地址


亚马逊卖家发货到达时间


Dear ___,

Thank you so much for your great support on us.

Usually it takes about 7-12 days for the item to reach you.

Any question, feel free to contact us and we will reach you at the soonest.

Best regards



先填单,漏发货后向客人解释


Dear ___,

Thank you so much for your great support and sorry for keeping you waiting.


We checked the tracking information found there is no update information as you said.

We will contact the post office to find out the problem.


We wonder would you still want the item, if yes, inform us the size and we will resend you asap.


If not, we will make you the full refund.

Waiting for your reply.


Any inconvenience hope your kind understanding.

Best regards



客户询问货物的tracking number的回信


Dear————,

Thank you for contacting us regarding your inquiry.


Orders are shipped within two days after they are placed. Usually, we are able to ship orders the next day. Weekend orders are shipped on the following Monday. Please allow 3-7 business days after shipment for delivery. You will receive a shipping confirmation email from Amazon when the shipping information has been uploaded.


Your patience and understanding are greatly appreciated. If you have any other questions or concerns, feel free to contact us.


Best regards



邀请顾客成为老客户群邮件


Dear_______,

Thanks for your kindly support for 店铺名.


To express our grateful, we want to invite you join in our “VIP team(自己取名)”


Our VIP team member(自己取名)can experience our new product in advance and enjoy discount .

Just contact us with order ID by contacting our email on attachment.(把邮箱放在附件上)


We are waiting for your email.

Have a good time.


Best regards,



买家不知道如何使用产品的回信


Dear————,


Thank you for contacting us regarding your inquiry.

We are really grateful with your question Thus we can realize our shortage of product listing.

We will update our listing to perfect our product information.


There is the latest instruction of our product .Please check the attachment for your reference.


If you still have any question, please be free to contact with us.

We will do our best to help you ASAP.


Best regards,


给买家补发自发货售后件的通知


Dear————,


Hope you are fine and doing well.

We have already arrange the replacement to you for your reference.

(产品具体参数)


The tracking number is _______________, please click the attachment to get more detail .

It will take 7-10 day to arrive your city because of the long distance.


Thanks for your kindly understanding and support.

If you still have any question, please be free to contact with us.

We will do our best to help you ASAP.


Best regards,



客户订购多个产品

卖家发邮件确认产品订单

Dear ——,

Thank you so much for your great support on us.

We have received your order of “XXXXXX”.

We will work on your order asap, we just want to confirm the amount of the compass, did you order 10(数量) pcs?

产品参数——————————————————

If nothing is wrong, we will ship them asap.

Best Regards

Seller’s name

卖家发错地址

Dear____,

Thank you so much for your great support on us.

What a big mistake we made!

Sorry, but will you still want the items? If yes, we will resend you immediately and make you a partial refund , if not, we will make you the full refund.

Waiting for your reply and hope your kind understanding.

Best Regards

Seller’s name


记得收藏哦

你应该经常会用到的啦


 小广告时间

易仓ERP,功能灰常强大,能自动过滤出那些特殊的亚马逊系统case邮件,及时预警跟卖信息,筛选出长时间没送达的订单....有了它,即使你遇到以上各种异常,只要你设置好了相应的邮件模板,不用担心邮件回复不到位啦!

点击阅读原文,预约体验“易仓ERP软件”


1
咨询
官方微信群
官方客服

扫码添加,立即咨询

加群
官方微信群
官方微信群

扫码添加,拉你进群

更多
订阅号服务号跨境资讯
二维码

为你推送和解读最前沿、最有料的跨境电商资讯

二维码

90% 亚马逊卖家都在关注的微信公众号

二维码

精选今日跨境电商头条资讯

回顶部