一月封店潮即将到来 你做好准备了吗？（附申诉模板）

旺季正是各大卖家抓紧爆单的时刻，匆忙地发货和售后让人忙得晕头转向。但是卖家有没有考虑过店铺是否有违规？毕竟1月份的封店潮即将到来。

旺季后是亚马逊“秋后算账”的日子，等到亚马逊腾出手后就看开始着手对付旺季的违规卖家。哪种卖家会遭遇封店？遭遇封店怎么处理？

此处的不正规，主要指的是信息不正规、手续不正规等。如果在开店时，提交的公司信息东拼西凑，随意使用他人的信息，尤其是信息贩子提供的信息，通常情况是不正规的公司信息和资料，一旦到了审核的时候就非常麻烦了。

review大面积删除、多账号封停等大多数都是因为账号出现了关联，或是IP地址、或是银行账号。账号关联是非常同意导致账号挂掉的，因此保证每个账号彼此独立（即便是只有一个账号也要保证与其他账号不关联）。

亚马逊一直打击严重扰乱市场秩序的恶意竞争者，如果你曾经有刷评、恶意刷差评、恶意跟卖等扰乱市场秩序的行为，那么就很有可能被封店。

关键词不当同样有可能被封店，如人造丝使用了“Pure”，使用主观性的关键词“best”，关键词超出了字符限制等。这些不当的关键词设置都有可能导致封店。

亚马逊给不同的店铺设置了不同等级，如果一个店铺的各项指标均在水平线上，那么这家店铺的等级也会在平均等级之上，如果一家店铺的各项指标均不理想或是极差，那么亚马逊就很可能会封掉这家店铺。*指标为：订单缺陷率、订单取消率、延迟装运率、退货率、服务不满意率等。

亚马逊禁止销售盗版，对侵权店铺是零容忍的态度，一旦发现直接就封店毫不留情。即使是被人投诉侵权，亚马逊也会直接封停店铺并冻结资金。

如果遭遇了封店，就要着手解封的处理过程

首先要找到店铺被封的原因，并尽快处理。如果是销售权限被移除，通常是，多账号操作或者与已关闭账号有关联；如果是侵权导致那么官方会发送邮件……

找到原因之后，我们应该与亚马逊积极交涉，主要围绕着“承认错误、坚决改进”进行。当然，口说无凭。最好在邮件下方叙述改进的措施或者改良的手段。

店铺如果是正当运营却被亚马逊封了，那么有可能是账号信息在己方不知情的情况下被关联了，或者纯粹是被误封了（如原本被亚马逊授权了拥有两个账号）。提供相应的证据，并要求亚马逊恢复账号。

“承认错误”的前提条件就是知道自己的错误。“坚决改进”就需要卖家提供一个长期的、具体的解决问题的方案。

首先应该阐述店铺被封的原因，其次应该提供一个长期有效且具体的解决方案，如立刻下架并销毁违规产品；如及时提供最新的正规信息并保证此后不再犯同样错误等。

附件：

货物侵权模板：

Dear Amazon seller support,

   Thank you for your concern of our account.
   We received a notification today that our selling privilege has been removed cause we sold counterfeit products. 
   We immediately check the listings. Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of the rules and policies when sell on your platform. Secondly, as the items of Amazon seller performance stated, we did not know this product is with its own brand, to this point we acknowledge it is our fault. We had removed the listings and promise we won't sell it again on Amazon if we do not get the warrant. 
   Would you please consider the account seller rating and customers feedback to us? We provided customer both good products and customer service. We never got a claim or negative feedback. Hope Amazon can look through to it.
   If you can give us a chance, we will do as follows:
   1. Absolutely, we will see through all the policies and rules about selling on your platform.
   2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.
   3. We will check all the products we've been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer's right.
   4. If any selling questions, we will consult Amazon for help.
  Sincerely, we write this. We will try our best to provide our sales on Amazon.
  We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us!
   Look forward to receive your reply.
   Best regards
Amalen（店铺名）

店铺绩效不达标模板：

Dear Amazon Seller Performance Team,

    I understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality. I believe there are two main reasons this has happened:

Disorganization in our inventory management has resulted in late shipments and, even worse, unavailable items.

    When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.

    I believe it is mainly because of our inadequate communication that we have recently seen an increase in customer A-Z guarantee claims which has resulted in our order defect rate exceeding the performance target of <1%.

    Plan of Action.

    We are taking the following steps to improve our performance:

Improve inventory control by reducing the number of items offered until we have systems in place to more adequately handle the number of orders we are receiving.

    Most importantly, we will respond more quickly and proactively to any problems with customer orders to keep our customers more informed and help prevent A-Z guarantee claims.

In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.

   In evaluating our selling practices, we found a mistake in our inventory upload file.

   Our Plan of Action:

   Our inventory file has been reviewed. All misclassified condition items have been re-categorized to follow Amazon's Condition Guidelines. Entire inventory has been deleted from Marketplace to reflect all changes. All of our vendors' inventory will be reviewed before adding to our inventory. Please let us know what should be done to reinstate our account, we are looking forward to hearing from you.

  Sincerely______