【完整指南】沙特阿拉伯电子商务面临的主要挑战

E-commerce in Saudi Arabia faces a large number of challenges that hinder its spread and its growing volume as required, despite all the great efforts made by Saudi Arabia to achieve the widespread of e-commerce and legalize its status.

尽管沙特阿拉伯为实现电子商务的广泛普及和使其地位合法化做出了巨大的努力，但沙特阿拉伯的电子商务面临着许多挑战，阻碍了其传播和数量的增长。

The challenges facing e-commerce in Saudi Arabia are partly facing e-commerce in general around the world and the other part is exclusively for the Kingdom.

沙特阿拉伯电子商务所面临的挑战一部分是全球范围内普遍面临的电子商务，另一部分是沙特阿拉伯独有的。

We stressed in previous reports and articles on the official blog of the middle east’s most famous e-commerce platform “ExpandCart” that Saudi Arabia is making strenuous efforts to support the spread of e-commerce, legalize its status and protect the Saudi consumer against any risks or fraud, While shopping online in various online stores in Saudi Arabia.

我们在中东最著名的电子商务平台“ ExpandCart”的官方博客的先前报告和文章中强调，沙特阿拉伯正在做出艰苦的努力，以支持电子商务的传播，使其地位合法化并保护沙特消费者免受任何形式的侵害。风险或欺诈行为，同时在沙特阿拉伯的各种在线商店中购物。

沙特阿拉伯的电子商务

E-commerce in Saudi Arabia enjoys many advantages and continuous development, as e-commerce in its last years has achieved greater spread and expansion among Saudi shoppers.

沙特阿拉伯的电子商务在过去几年中获得了许多优势并不断发展，这是因为电子商务在沙特购物者中获得了更大的传播和扩展。

Saudi Arabia is the leading country in the Arab world and the Middle East after the UAE, in terms of e-commerce volume, with Saudi Arabia accounting for up to 45% of e-commerce in the entire Middle East.

就电子商务量而言，沙特阿拉伯是仅次于阿联酋的阿拉伯世界和中东地区的领先国家，沙特阿拉伯占整个中东电子商务的比重高达45％

This is a significant percentage that indicates that the online shopping culture is becoming widespread among Saudis, and demonstrates the rapid growth of e-commerce in Saudi Arabia.

这是一个重要的百分比，表明在线购物文化在沙特阿拉伯中变得越来越普遍，并表明了沙特阿拉伯电子商务的快速增长。

电子商务面临的主要挑战

Since its emergence, e-commerce has faced many challenges and obstacles that have nearly destroyed, halted its growth and led to its demise forever, but those challenges have created many solutions that have helped e-commerce reach this scale and widespread, and have become challenges that face much less and weaker than it has since appeared.

自从出现以来，电子商务面临着许多挑战和障碍，这些挑战和障碍几乎被摧毁，停止了增长并导致其永远灭亡，但是这些挑战创造了许多解决方案，这些解决方案帮助电子商务达到了如此规模和广泛程度，并且已经成为 所面临的挑战比自那时以来出现的挑战要少得多和脆弱得多。

During this paragraph, we will review the most prominent of these challenges in Saudi Arabia in particular, namely:

在本段中，我们将特别回顾沙特阿拉伯这些挑战中最突出的挑战，即：

1- Cost of owning an online store.

One of the most effective challenges facing e-commerce in Saudi Arabia is the high cost of owning or creating an online store through which it can sell and make profits for all trade and service providers of all types and forms.

沙特阿拉伯电子商务面临的最有效挑战之一是拥有或创建在线商店的高成本，通过它可以为所有类型的所有贸易和服务提供商销售并获利 和形式。

This has played a major role in disrupting the growth of e-commerce in general in the Arab world and especially in Saudi Arabia, but the emergence of many Arab platforms and companies that provide e-commerce solutions and help all traders in the Arab world to own online stores Professionalism at low cost, helped a lot to alleviate that challenge.

这在破坏整个阿拉伯世界（尤其是沙特阿拉伯）的电子商务增长中发挥了重要作用，但是出现了许多提供电子商务解决方案并帮助阿拉伯世界所有交易者的阿拉伯平台和公司。拥有低成本的在线商店专业精神，极大地缓解了这一挑战。

These platforms and companies offer many professional solutions to own an integrated online store and provide all services related to online sales at very low prices and in a quick time, as well as providing free trials for those services and offers.

这些平台和公司提供了许多专业的解决方案，以拥有一个集成的在线商店，并以非常低的价格和快速的时间提供与在线销售相关的所有服务，并为这些服务和优惠提供免费试用。

2- Logistics for shipping products.

One of the main challenges facing the spread of e-commerce in Saudi Arabia is the logistics available in Saudi Arabia. Logistics services provided by shipping companies in the Kingdom are marred by a number of disadvantages, mainly high prices and varying quality defects, which have played a serious role in hindering the growth of e-commerce there as intended.

沙特阿拉伯电子商务普及所面临的主要挑战之一是沙特阿拉伯现有的物流。沙特王国的船运公司提供的物流服务受到许多不利因素的损害，主要是价格高昂和质量缺陷多变，这些不利因素在阻碍该国电子商务的发展方面发挥了重要作用。

In this regard, Saudi Arabia is making many efforts to find suitable solutions to this challenge, and this can be done by supporting shipping startups and overburdening them with licensing and imposed costs.

在这方面，沙特阿拉伯正在努力寻找合适的解决方案来应对这一挑战，这可以通过为航运初创企业提供支持并给他们增加许可和强制性费用来实现。

3- Full Arabic language support in online stores.

One of the biggest problems and challenges facing e-commerce in Saudi Arabia is the lack of a large number of solutions that provide e-stores that fully support The Arabic language, which has been a major obstacle to service providers wishing to own Arab stores that serve all Internet shoppers in Saudi Arabia.

沙特阿拉伯电子商务面临的最大问题和挑战之一是缺乏大量解决方案，这些解决方案无法提供完全支持阿拉伯语的电子商店，这是一个主要问题。希望拥有自己的阿拉伯商店，为沙特阿拉伯所有互联网购物者提供服务的服务提供商的障碍。

As a whole, a number of Arab companies have provided a professional e-commerce platform that fully supports the Arabic language, led by The ExpandCart platform, which considered to be the largest e-commerce company in the Arab world and the middle east.

总体而言，许多阿拉伯公司已经提供了一个完全支持阿拉伯语的专业电子商务平台，该平台由ExpandCart平台领导，后者被认为是阿拉伯世界和中东地区最大的电子商务公司。

On this front, it should be noted that ExpandCart also offers control panels in the Online Store in Arabic, making it easier for all Arab businesses and shoppers in all countries of the Arab world.

在这方面，应该注意的是，ExpandCart在阿拉伯语的在线商店中还提供了控制面板，从而使阿拉伯世界所有国家的所有阿拉伯企业和购物者都更容易使用。

Create Your Own Online Store Now.

4- Payment challenges.

Electronic payment in Saudi Arabia continues to face many challenges that are also hampering the rapid growth and spread of e-commerce in Saudi Arabia.

沙特阿拉伯的电子支付继续面临许多挑战，这些挑战也阻碍了沙特阿拉伯电子商务的快速增长和普及。

The challenges of electronic payment in the Kingdom related to the fear of many Saudi shoppers about this way of paying for their purchases, where there is widespread concern among them about the theft of their bank statements and fraud and fraud related to them, so we note that cash payment is the most widespread method in the Kingdom of Saudi Arabia so far.

在沙特王国，电子支付面临的挑战与许多沙特阿拉伯购物者对这种购买方式的担忧有关，在这些人中，人们普遍担心银行对账单被盗以及与之相关的欺诈和欺诈行为，因此我们注意到 迄今为止，现金支付是沙特阿拉伯王国中最普遍的支付方式。

The low prevalence of credit cards and restrictions on their electronic use are also part of the challenges facing e-payment in Saudi Arabia, which are also helping to hinder the e-commerce boom in Saudi Arabia.

信用卡普及率低和对其电子使用的限制也是沙特阿拉伯电子支付面临的挑战的一部分，这也有助于阻碍沙特阿拉伯的电子商务繁荣。

5- Get products for the online store.

One of the problems and challenges facing a wide range of online stores owners or those wishing to start their e-commerce business in Saudi Arabia is to provide and obtain the products they sell on their stores.

广泛的在线商店所有者或希望在沙特阿拉伯开展电子商务业务的所有者面临的问题和挑战之一就是提供并获得他们在商店中销售的产品。 

Starting e-commerce requires a specific product that can be sold through an online store and collect profits, so many who want to set up an online store in Saudi Arabia find it very difficult to start because they don’t know how to provide a product for the store.

开始电子商务需要可以通过在线商店出售并获取利润的特定产品，因此许多想在沙特阿拉伯建立在线商店的人发现启动起来非常困难，因为他们不知道如何提供产品 为商店。

One of the problems and challenges facing a wide range of e-store owners or those wishing to start their e-commerce business in Saudi Arabia is to provide and obtain the products they sell on their stores.

众多电子商店所有者或希望在沙特阿拉伯开展电子商务业务的所有者所面临的问题和挑战之一就是提供并获得他们在商店中出售的产品。

Starting e-commerce requires a specific product that can be sold through an online store and collect profits, so many who want to set up an online store in Saudi Arabia find it very difficult to start because they don’t know how to get a product for the store.

开始电子商务需要可以通过在线商店出售并收集利润的特定产品，因此许多想要在沙特阿拉伯建立在线商店的人发现启动起来非常困难，因为他们不知道如何获得产品 为商店。

In order to do so, The ExpandCart platform has provided The Drop-Shiping system, which helps users acquire and sell products from other global platforms, led by The Knawat Platform.

为此，ExpandCart平台提供了Drop-Shiping系统，该系统可帮助用户从以The Knawat Platform为首的其他全球平台上购买和销售产品。

6- Legal challenges and problems.

Legal challenges are among the main obstacles to the growth and prosperity of e-commerce in Saudi Arabia, as many online store owners in Saudi Arabia face a number of legal problems related to the legal conditions of their stores from a commercial register and others. of legal challenges.

挑战是沙特阿拉伯电子商务增长和繁荣的主要障碍之一，因为沙特阿拉伯的许多在线商店所有者都面临着许多与其商店法律条件相关的法律问题 商业登记册和其他。 法律挑战。

Saudi Arabia has therefore made many efforts to address and solve all the legal problems facing e-commerce to drive its drive for growth and prosperity and has entrusted its efforts with the passage of the E-Commerce Regulation Act.

因此，沙特阿拉伯为解决和解决电子商务面临的所有法律问题做出了许多努力，以推动其增长和繁荣的动力，并委托其努力通过了《电子商务管理法》。

7- Digital Marketing.

Many online store owners and traders believe that owning an online store is the end of the road and that it will immediately start selling and collecting profits without making any additional efforts, but it’s quite different from that belief: reaching out to customers and shoppers need digital marketing efforts.

许多在线商店的所有者和交易员认为，拥有在线商店是道路的尽头，并且它将立即开始销售和收集利润，而无需付出任何额外的努力，但这与这种信念有很大不同：与客户和购物者联系需要数字化 营销工作。

Digital marketing is one of the most important challenges facing e-commerce in Saudi Arabia, so all e-store owners in the Kingdom must pay attention to digital marketing and develop marketing plans and strategies that help to make the online store a success and transform the biggest as many customers as possible to the store.

数字营销是沙特阿拉伯电子商务面临的最重要挑战之一，因此沙特王国的所有电子商店所有者都必须重视数字营销并制定营销计划和策略，以帮助使在线商店取得成功并改变在线商店。尽可能多的顾客到商店。