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WIPO发布2021年度世界知识产权报告:中国成功卫冕五项申请量冠军

IPRINTL
IPRINTL
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2021-11-12 18:45
2021-11-12 18:45
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Recently, WIPO released the 2021 World Intellectual Property Indicators. The report revealed that the Worldwide trademark-filing activity boomed in 2020, defying a global economic downturn and signaling vibrant entrepreneurship and the introduction of new goods and services in response to the pandemic.

最近,WIPO发布了2021年度世界知识产权报告。报告显示:尽管全球经济衰退,2020 年全球商标申请量却激增,这标志着充满活力的创业精神以及企业为应对流行病毒推出了新的商品和服务。
 
This authoritative report analyzes IP activity around the globe. Drawing on 2020 filing, registration and renewals statistics from national and regional IP offices and WIPO, it covers patents, utility models, trademarks, industrial designs, microorganisms, plant variety protection and geographical indications. The annual WIPI report collects and analyzes IP data to inform policy makers, business leaders, investors, academics and others seeking macro trends in innovation and creativity and helps policy makers and others plan for the future.”
这份权威报告分析了全球的知识产权申请量。 它利用国家和地区知识产权局和产权组织2020年的申请、注册和续展统计数据,涵盖了专利、实用新型、商标、工业品外观设计、微生物、植物品种保护和地理标志。一年一度的WIPI报告收集和知识产权数据分析,为决策制定者、商界领袖、投资者、学者和其他寻求创新和创造力宏观趋势的人提供了有效信息,有助于决策制定者和其他人对未来进行规划。
 
Trademark filing activity rose by 13.7%, patents by 1.6% and designs by 2% according to the WIPI, which compiles new data from some 150 national and regional authorities. WIPO’s World Intellectual Property Indicators Report (WIPI) also showed that patent and industrial designs filing activity rebounded in 2020, illustrating the resilience of human innovation even amid the dire global health situation.
WIPI 的数据汇编了大约 150 个国家和地区当局的新数据,数据显示商标年度申请量增加了13.7%,专利增加了1.6%,外观设计增加了2%。报告还显示,2020年专利和工业品外观设计申请量出现反弹,这表明即使全球健康形势严峻,但人类创新也具有弹性。
 
It is worth mentioning that China has successfully defended its first place in five IP applications including trademarks, patents, utility models, industrial designs, and plant varieties. This shows that China's plan to become a strong country in intellectual property has achieved its initial results.
值得一提的是,中国成功卫冕“商标、专利、实用新型、工业外观设计、植物新品种”等五项知识产权申请量的冠军。这表明,中国知识产权强国计划取得初步成果。
 
The following is the ranking of patents, trademarks, industrial designs, plant varieties, and geographical indications in 2020 and the specific growth.
以下是2020年各国专利、商标、工业外观设计、植物品种、地理标志申请量排名以及具体的增长情况。

专利
Patents

Worldwide patent-filing activity returned to growth in 2020 after the first dip in a decade in 2019, driven by a decline in China. In 2020, China’s IP office reported growth again with 1.5 million patent applications. This was 2.5 times more than the amount received by the patent office of the second leading country, the United States (USPTO; 597,172). The U.S. was followed by Japan (JPO; 288,472), the Republic of Korea (KIPO; 226,759) and the European Patent Office (EPO; 180,346). Together, these five offices accounted for 85.1% of the world total.

    Among the top 10 offices, only three offices – China (+6.9%), India (+5.9%) and the Republic of Korea (+3.6%) – recorded growth in applications in 2020, while Germany (–7.9%) and Japan (–6.3%) saw a steep declines.
Germany (62,105), India (56,771), the Russian Federation (34,984), Canada (34,565) and Australia (29,294) also featured among the top 10 offices.
全球专利申请量在2019年出现十年来的首次下滑后,2020年在中国的推动下恢复增长。2020年,中国知识产权局再次报告增长,中国专利申请达150万件,是世界第二大专利申请国-美国专利局(USPTO:597,172)收到的申请量的 2.5 倍。 紧随美国之后的是日本(JPO:288,472)、韩国(KIPO:226,759)和欧洲专利局(EPO:180,346)。 这五个主管局申请总量合计占全球总数的 85.1%。
在前十名主管局中,只有中国 (+6.9%)、印度 (+5.9%) 和韩国 (+3.6%) 三个主管局在 2020 年的申请量有所增长,而德国 (–7.9%) 和日本 (–6.3%) 出现了急剧下降。德国(62,105)、印度(56,771)、俄罗斯联邦(34,984)、加拿大(34,565)和澳大利亚(29,294)也跻身前十名。

Offices located in Asia received two-thirds (66.6%) of all applications filed worldwide in 2020 – a considerable increase from 51.5% in 2010 –driven by long-term growth in China as well as increased IP activity in other parts of Asia. Offices located in North America accounted for almost one-fifth (19.3%) of the world total, while those in Europe accounted for just over one-tenth (10.9%). The combined share of offices located in Africa, Latin America and the Caribbean, and Oceania was 3.2% in 2020. A decade ago, around five out of 10 IP applications were in Asia, last year, this number was close to 7 out of 10 IP applications.
在中国的长期增长以及亚洲其他地区知识产权申请量增加的推动下,2020年亚洲主管局占全球申请总量的三分之二(66.6%)—— 相较2010年的51.5%大幅增加。北美的主管局申请量约占全球申请总量的五分之一 (19.3%),而欧洲的主管局仅占全球申请总量的十分之一多点(10.9%)。2020年,非洲、拉丁美洲和加勒比地区以及大洋洲的主管局占全球申请总量的 3.2%。十年前,亚洲知识产权申请总量约占全球总量的十分之五,去年,亚洲知识产权申请总量约占全球总量的十分之七。
 
Focusing on filings abroad, which is an indication of a desire to expand in new markets, U.S.-based applicants filed the most equivalent applications abroad (226,297) in 2020, followed by Japan (195,906), Germany (99,791), China (96,268) and the Republic of Korea (80,133).
海外申请表明申请人希望开拓新市场,2020 年美国申请人在国外提交的同等申请数量最多(226,297),其次是日本(195,906)、德国(99,791)、中国(96,268) 和韩国(80,133)。
 
Patents in force worldwide grew by 5.9% to reach around 15.9 million in 2020. The highest number of patents in force was recorded in the U.S. (3.3 million), followed by China (3.1 million), Japan (2 million) the Republic of Korea (1.1 million) and Germany (0.8 million).
2020 年,全球有效专利增长5.9%,达到约1590万件。美国有效专利数量最多(330 万),其次是中国(310 万)、日本(200 万)、韩国(110 万)和德国(80 万)。
 
China saw the fastest growth in patents in force in 2020 (+14.5%), followed by Germany (+8.1%), the U.S. (+6.9%) and the Republic of Korea (+4.6%). Japan reported a small decrease (−0.7%) in 2020.
中国2020年的有效专利增长最快(+14.5%),其次是德国(+8.1%)、美国(+6.9%)和韩国(+4.6%)。日本在2020年小幅下降 (-0.7%)。
 
Computer technology was the most frequently featured technology in published patent applications worldwide, with 284,146 published applications followed by electrical machinery (210,429), measurement (182,612), digital communication (155,011) and medical technology (154,706).
计算机技术是全球已公布专利申请中最常见的技术,已公布的申请为284,146 件,其次是电机(210,429 件)、测量( 182,612)、数字通信(155,011)和医疗技术(154,706)。
商标
Trademarks

An estimated 13.4 million trademark applications covering 17.2 million classes were filed worldwide in 2020. The number of classes specified in applications grew by a remarkable 13.7% in 2020, marking an eleventh successive year of growth. Many countries around the global saw a considerable downturn in economic activity during the COVID-19 pandemic. In contrast, trademark filing activity grew substantially in 16 of the top 20 offices. In fact, 11 offices recorded double-digit growth in 2020, ranging from 12.2% in Germany to 44.3% in Indonesia. In most cases, growth in resident filings drove the overall growth.

2020 年,全球提交了约1340 万件商标申请,涵盖1720万个类别。申请指定的类别数量在 2020年显著增长了13.7%,连续第十一年实现增长。在COVID-19期间,全球许多国家的经济大幅下滑,然而前20名主管局中有16国的商标申请量却大幅增长。事实上,其中11个主管局的申请量呈两位数增长,从德国的12.2% 到印度尼西亚的 44.3%。,在大多数情况下,居民申请量的增长推动了整体增长。


China’s IP office had the highest volume of filing activity[1] with a class count of around 9.3 million; followed by the USPTO. (870,306), the Islamic Republic of Iran (541,750), the European Union Intellectual Property Office (EUIPO) (438,511) and the office of India (424,583). India’s office overtook Japan to become the fifth largest office for trademark filing activity.
中国知识产权局的申请量最高,约为930 万;其次是美国专利商标局(870,306)、伊朗伊斯兰共和国 (541,750)、欧盟知识产权局(EUIPO) (438,511) 和印度商标局 (424,583)。印度商标局超过日本成为商标申请总量第五大国。
 
Offices located in Asia accounted for 71.8% of all trademark filing activity in 2020, up from 41.3% in 2010. Europe’s share declined from 34.1% in 2010 to 14.7% in 2020. North America accounted for 5.9% of the world total in 2020, while the combined share of offices located in Africa, Latin America and the Caribbean, and Oceania was 7.7% in 2020.
亚洲的主管局占2020 年商标申请总量的71.8%,高于2010年的 41.3%。 欧洲申请总量从 2010年的34.1%下降到2020年的 14.7%。 北美占世界申请总量的5.9%, 而非洲、拉丁美洲和加勒比地区以及大洋洲占世界申请总量的 7.7%。
 
The strong growth in global trademark filing activity is driven by robust growth in trademark filings in products and services related to advertising and business management; pharmaceuticals; surgical, medical and dental goods. The share of filings related to pharmaceuticals increased from 4.1% in 2019 to 4.6% in 2020, while that of surgical, medical and dental goods increased from 1.5% to 2.3%.
广告和商业管理服务、药品、外科、医疗和牙科用品相关商标申请量的强劲增长推动了全球商标申请量的强劲增长。与药品相关的申请份额从2019年的4.1%增加到2020年的4.6%,而外科、医疗和牙科产品的申请份额从1.5% 增加到2.3%。
 
There were an estimated 64.4 million active trademark registrations worldwide in 2020 – up 11.2% on 2019, with 30.2 million in China alone, followed by 2.6 million in the U.S., and 2.4 million in India.
2020 年全球约有6440万件有效商标注册 —— 比2019年增长了11.2%,其中仅中国就有 3020 万件,其次是美国 260 万件,印度 240 万件。

工业外观设计
Industrial Designs

An estimated 1.1 million industrial design applications containing 1.4 million designs were filed worldwide in 2020, representing a 2% year-on-year increase. China’s IP office received applications containing 770,362 designs in 2020, corresponding to 55.5% of the world total. It was followed by the EUIPO (113,196) and KIPO (70,821), USPTO (50,743) and Turkey (47,653).

2020 年全球提交的140 万件外观设计中,约有110 万件工业品外观设计,同比增长2%。2020年中国知识产权局共受理外观设计申请770362件,占世界总量的55.5%。紧随其后的是欧盟EUIPO (113,196) 、韩国KIPO (70,821)、美国USPTO (50,743) 和土耳其 (47,653)。
 
Among the top 10 offices, the U.K (+9.5%) and China (+8.3%) recorded strong growth in design filing activity in 2020, while Turkey (+3.1%), the Republic of Korea (+2.1%) and the U.S. (+1.8%) saw a modest growth.
在前10名主管局中,英国(+9.5%)和中国(+8.3%)2020 年的外观设计申请量强劲增长,土耳其(+3.1%)、韩国(+2.1%)和美国 (+1.8%) 则适度增长。
 
Offices located in Asia accounted for 70.9% of all designs in applications filed worldwide in 2020, up from 60.8% in 2010. Europe’s share declined from 31.5% in 2010 to 22.1% in 2020. The combined share of Africa, Latin America and the Caribbean, North America and Oceania was 7% in 2020.
亚洲各国主管局占2020 年全球外观设计申请总量的70.9%,高于2010年的60.8%。欧洲从2010 年的31.5%下降到2020年的22.1%。非洲、拉丁美洲和加勒比地区、北美和大洋洲的总份额为7%。
 
The total number of industrial design registrations in force worldwide grew by 11% in 2020 to reach around 4.8 million. The largest number of registrations in force was in China (2.2 million), followed by the U.S. (371,870), the Republic of Korea (369,526), Japan (263,307) and the EUIPO (251,692).
2020 年,全球有效的工业品外观设计注册总量增长了11%,达到约480 万件。有效注册数量最多的是中国(220 万),其次是美国(371,870)、韩国(369,526)、日本(263,307)和欧盟(251,692)。
 
Designs related to furniture and household goods (18.4%) accounted for the largest proportion of global filing activity in 2020; followed by textiles and accessories (14.1%); tools and machines (11.6%); electricity and lighting (9.8%) and construction (8.5%).
与家具和家居用品相关的外观设计(18.4%)占 2020 年全球申请总量的最大比例,其次是纺织品和配饰(14.1%),工具和机器(11.6%),电力照明(9.8%)和建筑(8.5%)。
植物品种
Plant Varieties

Around 22,520 plant variety applications were filed worldwide in 2020, up +5.1% on 2019. China’s relevant office received 8,960 plant variety applications in 2020, corresponding to 39.8% of the world total. China was followed by the Community Plant Variety Office of the European Union (CPVO; 3,427) and relevant offices of the U.S. (1,432), Ukraine (1,260) and the Netherlands (837).

2020年全球植物品种申请约22520件,比2019年增长5.1%。2020年中国知识产权局共受理植物品种申请8960件,占世界总量的39.8%。紧随其后的是欧盟共同体植物品种局(CPVO:3,427)、美国(1,432)、乌克兰(1,260)和荷兰(837)的等主管局。
 
Among the top 10 offices, six offices saw growth in filings between 2019 and 2020, with double-digits growth in Argentina (+18.8%) and China (+14.4%). Robust growth was also reported by the Netherlands (+9.1%), the Republic of Korea (+4.9%) and the Russian Federation (+4.6%).
在前10名主管局中,有6个主管局的申请量有所增长,其中阿根廷(+18.8%)和中国(+14.4%)实现了两位数增长。荷兰(+9.1%)、韩国(+4.9%)和俄罗斯联邦(+4.6%)也显示了强劲增长。
地理标志
Geographical Indications

Data from the 92 national and regional authorities show there are an estimated 58,800 protected geographical indications (GIs) in existence in 2020. GIs are signs used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin, such as Gruyère for cheese or Tequila for spirits. Germany (14,394) reported the largest number of GIs in force, followed by China (8,476), Hungary (7,566) and the Czech Republic (6,180).

来自 92个国家和地区主管局数据显示,2020 年约有 58,800 个受保护的地理标志。地理标志是用于具有特定地理来源并因此具有特定质量或享有声誉的产品的标志, 例如格鲁耶尔奶酪、或龙舌兰酒。德国(14,394)报告的有效地理标志数量最多,其次是中国(8,476)、匈牙利(7,566)和捷克共和国(6,180)。

GIs in force relating to “wines and spirits” accounted for around 56.1% of the 2020 world total, followed by agricultural products and foodstuffs (38.6%) and handicrafts (3.6%).
与“葡萄酒和烈酒”相关的现行地理标志约占2020年世界地理标志总量的56.1%,其次是农产品、食品(38.6%)和手工艺品(3.6%)。
总结
Conclusions

The Director General - Daren TANG of WIPO said that our mission is to develop a balanced and effective IP ecosystem and to ensure that IP, innovation and creativity act as powerful catalysts for jobs, investments, economic development and social vibrancy for everyone, everywhere. As we cast forward and towards what we hope will be a robust, sustainable and truly global economic and social recovery, the rich dataset of the World Intellectual Property Indicators report can help to guide policymakers and practitioners around the world. Inside, you will find key insights on the future direction of the global economy, as well as evidence of the increasingly important role that IP, innovation and creativity are playing in supporting economic, social and cultural development.

世界知识产权总干事-DAREN TANG说,“我们的使命是开发一个平衡而有效的知识产权生态系统,以确保知识产权、创新和创造力是就业、投资、经济发展和社会活力的强大催化剂,它适合所有人,且无处不在。随着我们向着我们所希望的强劲、可持续和真正的全球经济和社会复苏迈进,世界知识产权指标报告的丰富数据可以帮助指导世界各地的决策制定者和从业者。在里面,你会发现关于全球经济未来方向的重要见解,以及知识产权、创新和创造力在支持经济、社会和文化发展方面发挥越来越重要作用。”


    本文来源:

    https://www.wipo.int/pressroom/en/articles/2021/article_0011.html 

    https://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2021.pdf


    作者:IPRINTL-Elaine
    编辑:IPRINTL-Bill               

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根据央视新闻3月报道,在“世界超市”义乌,搭载人工智能技术的玩具正成为外贸出口的新爆款。这些“会说话”的玩具在欧美、东南亚等市场量价齐升,成为拉动义乌出口增长的新引擎。官方的数据披露为AI玩具撕下了“伪需求”的刻板印象,同时在TikTok美区,与之相关的市场需求也得到了更为直接的数据印证。在TikTok美区,中国品牌「Unee」用旗下炙手可热的AI毛绒伴侣玩具,书写着有关AI商业落地的又一叙事。01近千元的玩具,成TikTok爆款TT123观察到,近7天TikTok美区娃娃与毛绒玩具类目的销售额TOP4,由中国品牌「Unee」旗下的AI毛绒伴侣玩具摘下,数据显示,一周以来这款产品共卖出2.89万美元。
AMZ123会员专享丨4月第2周资讯汇总
亚马逊亚马逊与USPS达成新的包裹配送协议,双方长期合作关系得以延续。根据知情人士透露,在新协议下,USPS将保留约80%的亚马逊包裹配送业务,规模超过每年10亿件,这一结果明显好于此前市场预期的削减三分之二甚至更多业务量的情况。瑞银全球研究部发布最新报告显示,亚马逊印度计划在10至15个主要城市逐步关停4至24小时送达的生鲜配送服务Amazon Fresh,转而全力押注快速电商Amazon Now。据The Information报道,亚马逊在2026年Prime Day前对卖家价格规则进行调整,卖家必须确保所设商品标价与最近在亚马逊或其他品牌的实际购买价格相符,以防止出现误导性促销。
TikTok Shop马来斋月销售额同比增长超130%
AMZ123获悉,近日,根据TikTok Shop发布的数据,2026年斋月和开斋节期间,TikTok Shop实现显著增长。数据显示,今年节日期间TikTok Shop销售额同比增长超过130%,成为马来西亚本地电商市场中增长较快的平台之一。此次增长与TikTok Shop推出的扶持政策密切相关。TikTok Shop表示,其通过#JomLokal Booster激励计划投入了2000万林吉特(RM20 million),为卖家提供支持,同时持续加大在购物安全方面的投入。这一计划自2025年9月推出以来,已为超过5000家中小微企业提供佣金减免支持,并组织了14场培训工作坊,用于提升新卖家的运营能力。
宠物电商平台Chewy收购兽医平台Modern Animal
AMZ123获悉,近日,美国宠物电商平台Chewy宣布,已签署最终协议收购兽医服务平台Modern Animal。此次收购被视为Chewy向“全链路宠物医疗生态系统”转型的重要一步,旨在将医疗服务、电商和相关服务整合在宠物生命周期的各个环节中。根据披露,Modern Animal目前拥有29家自营诊所,提供7×24小时虚拟医疗服务,并采用高留存率的会员制模式。通过此次交易,Chewy预计将新增超过1.25亿美元的年化收入规模,同时将其线下宠物医疗网络规模从原有的18家门店快速扩大至47家,实现线下服务能力的即时扩张。
亚马逊否认五月将裁员1.4万人的传闻
AMZ123获悉,此前有报道称,亚马逊可能在2026年5月启动新一轮裁员,涉及规模高达1.4万个岗位。结合今年早些时候已完成的约1.6万人的裁撤动作,若消息属实,亚马逊一年内裁员数量将逼近3万人。面对这一说法,近日,亚马逊方面予以强烈否认,直言相关报道“不实且毫无事实依据”。不过,据多方信息显示,亚马逊内部确实正在进行一场深度重组。调整的核心方向,既包括向人工智能领域的明显倾斜,也涉及成本管控与组织架构的精简化。从波及范围看,亚马逊云科技(AWS)、零售业务板块以及人力资源团队均可能牵涉其中。尤其需要留意的是,白领岗位受到的冲击预计最为突出。
美伊局势又变!霍尔木兹海峡已再次关闭
4月8日,伊朗表示接受巴方提出的停火提议。尽管停火期限仅有两周,但在消息传出后,市场情绪一度明显回暖。国际油价快速回落,全球股市普遍反弹,外界普遍将其视作中东局势阶段性降温的信号。然而仅仅一天过去,事情就急转直下。当地时间4月8日,伊朗方面公开表示,作为谈判基础的“十点计划”中,已有三项关键条款遭到违反。按照伊方说法,这三项问题分别涉及黎巴嫩停火未能落实、伊朗领空再遭侵犯,以及伊朗铀浓缩权利被否认。伊朗议长卡利巴夫随后表态称,在这样的情况下,无论是停火还是谈判,都已失去意义。与此同时,美伊双方对这份停火安排本身的理解也明显存在分歧,包括停火范围、霍尔木兹海峡通行权,以及伊朗铀浓缩问题,双方说法并不一致。
月销百万美金!亚马逊10款热销家居产品解析
AMZ123获悉,近日,亚马逊各类产品搜索量增长显著,以下10款产品在亚马逊上销量表现突出,深受消费者欢迎。1. 净水器滤芯预计销售额:489.8万美元/月销量:94,000+星级评分:4.5好评数量:40,108+图源:亚马逊产品描述:该滤芯采用多重过滤技术,可有效去除水中的铅、氯、微塑料及部分药物残留等50多种杂质,同时符合相关饮用水安全标准。产品适配多款冰箱型号,安装过程无需工具或断水操作,使用便捷。品牌介绍:GE Appliances总部位于美国,隶属于海尔集团。品牌起源可追溯至20世纪初,主营冰箱、洗衣机、厨房电器及水处理系统等家电产品,长期专注于智能家居及高品质生活电器的研发与制造。
男性美容月支出达90美元,Z世代撑起美妆电商新增量
AMZ123获悉,近日,据外媒报道,Z世代男性正在改写美容护肤市场的消费版图。根据Just for Men与Talker Research联合开展的调查显示,年龄在25岁以上的美国男性中,68%的Z世代与千禧一代比五年前更在意外表形象,超过半数的受访者承认在个人美容方面投入的时间较五年前多了56%,相关花费也同步增长了51%。值得注意的是,男性在个人护理领域的月度开支已悄然超越女性。Bread Financial与Ulta Beauty联合发布的研究指出,男性每月在这一领域的平均消费为90美元,而女性则为80美元。推动这一增长的核心动力正来自Z世代。这场消费变革的背后,是决策路径与购物习惯的根本性迁移。
因错失消费红利,美国酒类电商亏损超400亿美元
AMZ123获悉,近日,DRINKS最新调查指出,价值2850亿美元的美国酒类电商市场未能抓住社交媒体种草与人工智能推荐带来的消费转化红利。据估算,由此造成的潜在亏损高达400亿美元。调查覆盖了2025年3月与2026年1月两个时段,结果显示,消费者找到心仪酒款越来越依赖线上渠道,但真正想下单时却屡屡碰壁。数据显示,在21至34岁的年轻群体中,约有63%的人承认自己曾因刷到社交媒体内容而下单买酒,而仅将社交媒体视作发现渠道的比例则在49%至55%之间浮动。可见,社交电商已经成为实实在在的购买驱动力。然而,发现之后的链路却并不顺畅。多达七成的年轻人表示,他们曾在网上看中了某个酒类品牌,但最终因种种阻碍未能成功购入。
亚马逊会员日促销新规下,这类产品有望爆单!
2026年上半年,亚马逊最后也是最重要的流量风口已经来了。4月地球日流量专享、6月PrimeDay提前来袭......2026年亚马逊上半年两大重要大促已明确节点,各种变化依旧打了卖家一个措手不及。随着流量越来越难以捉摸,广告越来越贵,在成本压力持续增大的情况下,也催生出一批摆脱内卷,领跑赛道的跨境卖家。他们凭借一个小小的绿色标签,在大促中实现了更低成本、更高产出的“躺赢”。每年4月22日世界地球日,亚马逊都会为气候友好认证(CPF)产品开辟专属流量入口——地球日专项BD、环保商品活动页、搜索推荐加权。2026年,这一扶持力度只增不减。
TikTok Shop下一站:韩国,能不能再爆一次?
最近跨境圈有个消息热度不低:TikTok正在筹备把旗下电商业务TikTok Shop带入韩国市场,时间点大致锁定在2026年第三季度。
《全球产业深度研究之清真经济专题》PDF下载
印度尼西亚是全球最大清真消费市场,规模达到2650亿美元;马来西亚是全球认证标准输出中心;沙特阿拉伯是GCC(海湾阿拉伯国家合作委员会)具有战略价值的清真枢纽。这三个国家形成了清真消费三大市场占比60%。
《TikTok Shop2026欧美运动户外类目报告》PDF下载
欧美市场总GMV为15.11亿,整体结构呈现极度集中化的特征,其中美国站点的GMV高达12.32亿,占据了欧美市场的81.52%,月均GMV超过1.02亿。英国站点以 2.40亿的GMV和15.89%的份额位居第二。两大站点贡献了市场总GMV的97%以上。
《TikTok Shop2026东南亚运动户外类目报告》PDF下载
作为东南亚各站点的支柱品类,运动户外凭借其深厚的消费群体基础与高社交属性,相比其他品类规模优势显著,并在近12个月继续保持强劲增长。近一年内,东南亚地区该品类总GMV逼近百亿美元,其中泰国站表现尤为突出,GMV突破4.7亿美元;马印尼站紧随其后,GMV近4亿美元。
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海外主要汽车市场的国家/地区政策出现分化:以德国、意大利为代表的欧洲主要汽车生产国,携其本土汽车产业巨头,共同构成了推动欧盟调整“禁燃令”的主导力量。从本质上看,此次政策调整的进程,折射出欧盟内部不同国家与产业利益集团之间的复杂博弈。泰国、马来西亚和巴西现阶段开始偏好汽车产能的实际落地希望引入长期资本以支持当地的经济发展。
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动微出行的产品开发逻辑向车规级演进:行业技术架构正加速向机械一电驱一智控体系演进,提升产品研发、安全标准与供应链体系。未来竞争的核心不再是单一的续航或功率参数,而是平台化能力、智能化深度与全生命周期服务体系的构建。
《TikTok Shop突破末次触达归因(LTA)ROAS分析报告》PDF下载
在数字化浪潮中,广告主正面临有效衡量广告支出回报率(ROAS)的挑战。传统未次触达归因(LTA)模型因数据收集难度和归因偏差问题已难以满足广告主的需求,因此,探索新的方法来解决这些问题显得尤为重要。
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调研显示,出海商家针对家居、时尚及消费电子等品类布局比例均超过30%。独立站凭借其高度品牌化、个性化、场景化及功能性等优势,精准契合上述品类对品牌调性、场景交互及沉浸式体验的核心诉求,正成为商家黑五大促期提升销量、构建品牌竞争壁垒的关键载体。
《TikTok Shop达人真实种草力报告》PDF下载
达人正在将文化内容、社群互动与商业转化深度融合,形成一个高度协同的内容商业生态,其价值早已不再局限于内容带来的直接收入。从更广义的商业视角来看,达人价值的核心在于真实影响力-即其内容对商品与服务产生影响并促成转化所形成的整体商业价值,这一能力正构成达人在内容电商体系中的带货价值基础。
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WIPO发布2021年度世界知识产权报告:中国成功卫冕五项申请量冠军
IPRINTL
2021-11-12 18:45
3459

Recently, WIPO released the 2021 World Intellectual Property Indicators. The report revealed that the Worldwide trademark-filing activity boomed in 2020, defying a global economic downturn and signaling vibrant entrepreneurship and the introduction of new goods and services in response to the pandemic.

最近,WIPO发布了2021年度世界知识产权报告。报告显示:尽管全球经济衰退,2020 年全球商标申请量却激增,这标志着充满活力的创业精神以及企业为应对流行病毒推出了新的商品和服务。
 
This authoritative report analyzes IP activity around the globe. Drawing on 2020 filing, registration and renewals statistics from national and regional IP offices and WIPO, it covers patents, utility models, trademarks, industrial designs, microorganisms, plant variety protection and geographical indications. The annual WIPI report collects and analyzes IP data to inform policy makers, business leaders, investors, academics and others seeking macro trends in innovation and creativity and helps policy makers and others plan for the future.”
这份权威报告分析了全球的知识产权申请量。 它利用国家和地区知识产权局和产权组织2020年的申请、注册和续展统计数据,涵盖了专利、实用新型、商标、工业品外观设计、微生物、植物品种保护和地理标志。一年一度的WIPI报告收集和知识产权数据分析,为决策制定者、商界领袖、投资者、学者和其他寻求创新和创造力宏观趋势的人提供了有效信息,有助于决策制定者和其他人对未来进行规划。
 
Trademark filing activity rose by 13.7%, patents by 1.6% and designs by 2% according to the WIPI, which compiles new data from some 150 national and regional authorities. WIPO’s World Intellectual Property Indicators Report (WIPI) also showed that patent and industrial designs filing activity rebounded in 2020, illustrating the resilience of human innovation even amid the dire global health situation.
WIPI 的数据汇编了大约 150 个国家和地区当局的新数据,数据显示商标年度申请量增加了13.7%,专利增加了1.6%,外观设计增加了2%。报告还显示,2020年专利和工业品外观设计申请量出现反弹,这表明即使全球健康形势严峻,但人类创新也具有弹性。
 
It is worth mentioning that China has successfully defended its first place in five IP applications including trademarks, patents, utility models, industrial designs, and plant varieties. This shows that China's plan to become a strong country in intellectual property has achieved its initial results.
值得一提的是,中国成功卫冕“商标、专利、实用新型、工业外观设计、植物新品种”等五项知识产权申请量的冠军。这表明,中国知识产权强国计划取得初步成果。
 
The following is the ranking of patents, trademarks, industrial designs, plant varieties, and geographical indications in 2020 and the specific growth.
以下是2020年各国专利、商标、工业外观设计、植物品种、地理标志申请量排名以及具体的增长情况。

专利
Patents

Worldwide patent-filing activity returned to growth in 2020 after the first dip in a decade in 2019, driven by a decline in China. In 2020, China’s IP office reported growth again with 1.5 million patent applications. This was 2.5 times more than the amount received by the patent office of the second leading country, the United States (USPTO; 597,172). The U.S. was followed by Japan (JPO; 288,472), the Republic of Korea (KIPO; 226,759) and the European Patent Office (EPO; 180,346). Together, these five offices accounted for 85.1% of the world total.

    Among the top 10 offices, only three offices – China (+6.9%), India (+5.9%) and the Republic of Korea (+3.6%) – recorded growth in applications in 2020, while Germany (–7.9%) and Japan (–6.3%) saw a steep declines.
Germany (62,105), India (56,771), the Russian Federation (34,984), Canada (34,565) and Australia (29,294) also featured among the top 10 offices.
全球专利申请量在2019年出现十年来的首次下滑后,2020年在中国的推动下恢复增长。2020年,中国知识产权局再次报告增长,中国专利申请达150万件,是世界第二大专利申请国-美国专利局(USPTO:597,172)收到的申请量的 2.5 倍。 紧随美国之后的是日本(JPO:288,472)、韩国(KIPO:226,759)和欧洲专利局(EPO:180,346)。 这五个主管局申请总量合计占全球总数的 85.1%。
在前十名主管局中,只有中国 (+6.9%)、印度 (+5.9%) 和韩国 (+3.6%) 三个主管局在 2020 年的申请量有所增长,而德国 (–7.9%) 和日本 (–6.3%) 出现了急剧下降。德国(62,105)、印度(56,771)、俄罗斯联邦(34,984)、加拿大(34,565)和澳大利亚(29,294)也跻身前十名。

Offices located in Asia received two-thirds (66.6%) of all applications filed worldwide in 2020 – a considerable increase from 51.5% in 2010 –driven by long-term growth in China as well as increased IP activity in other parts of Asia. Offices located in North America accounted for almost one-fifth (19.3%) of the world total, while those in Europe accounted for just over one-tenth (10.9%). The combined share of offices located in Africa, Latin America and the Caribbean, and Oceania was 3.2% in 2020. A decade ago, around five out of 10 IP applications were in Asia, last year, this number was close to 7 out of 10 IP applications.
在中国的长期增长以及亚洲其他地区知识产权申请量增加的推动下,2020年亚洲主管局占全球申请总量的三分之二(66.6%)—— 相较2010年的51.5%大幅增加。北美的主管局申请量约占全球申请总量的五分之一 (19.3%),而欧洲的主管局仅占全球申请总量的十分之一多点(10.9%)。2020年,非洲、拉丁美洲和加勒比地区以及大洋洲的主管局占全球申请总量的 3.2%。十年前,亚洲知识产权申请总量约占全球总量的十分之五,去年,亚洲知识产权申请总量约占全球总量的十分之七。
 
Focusing on filings abroad, which is an indication of a desire to expand in new markets, U.S.-based applicants filed the most equivalent applications abroad (226,297) in 2020, followed by Japan (195,906), Germany (99,791), China (96,268) and the Republic of Korea (80,133).
海外申请表明申请人希望开拓新市场,2020 年美国申请人在国外提交的同等申请数量最多(226,297),其次是日本(195,906)、德国(99,791)、中国(96,268) 和韩国(80,133)。
 
Patents in force worldwide grew by 5.9% to reach around 15.9 million in 2020. The highest number of patents in force was recorded in the U.S. (3.3 million), followed by China (3.1 million), Japan (2 million) the Republic of Korea (1.1 million) and Germany (0.8 million).
2020 年,全球有效专利增长5.9%,达到约1590万件。美国有效专利数量最多(330 万),其次是中国(310 万)、日本(200 万)、韩国(110 万)和德国(80 万)。
 
China saw the fastest growth in patents in force in 2020 (+14.5%), followed by Germany (+8.1%), the U.S. (+6.9%) and the Republic of Korea (+4.6%). Japan reported a small decrease (−0.7%) in 2020.
中国2020年的有效专利增长最快(+14.5%),其次是德国(+8.1%)、美国(+6.9%)和韩国(+4.6%)。日本在2020年小幅下降 (-0.7%)。
 
Computer technology was the most frequently featured technology in published patent applications worldwide, with 284,146 published applications followed by electrical machinery (210,429), measurement (182,612), digital communication (155,011) and medical technology (154,706).
计算机技术是全球已公布专利申请中最常见的技术,已公布的申请为284,146 件,其次是电机(210,429 件)、测量( 182,612)、数字通信(155,011)和医疗技术(154,706)。
商标
Trademarks

An estimated 13.4 million trademark applications covering 17.2 million classes were filed worldwide in 2020. The number of classes specified in applications grew by a remarkable 13.7% in 2020, marking an eleventh successive year of growth. Many countries around the global saw a considerable downturn in economic activity during the COVID-19 pandemic. In contrast, trademark filing activity grew substantially in 16 of the top 20 offices. In fact, 11 offices recorded double-digit growth in 2020, ranging from 12.2% in Germany to 44.3% in Indonesia. In most cases, growth in resident filings drove the overall growth.

2020 年,全球提交了约1340 万件商标申请,涵盖1720万个类别。申请指定的类别数量在 2020年显著增长了13.7%,连续第十一年实现增长。在COVID-19期间,全球许多国家的经济大幅下滑,然而前20名主管局中有16国的商标申请量却大幅增长。事实上,其中11个主管局的申请量呈两位数增长,从德国的12.2% 到印度尼西亚的 44.3%。,在大多数情况下,居民申请量的增长推动了整体增长。


China’s IP office had the highest volume of filing activity[1] with a class count of around 9.3 million; followed by the USPTO. (870,306), the Islamic Republic of Iran (541,750), the European Union Intellectual Property Office (EUIPO) (438,511) and the office of India (424,583). India’s office overtook Japan to become the fifth largest office for trademark filing activity.
中国知识产权局的申请量最高,约为930 万;其次是美国专利商标局(870,306)、伊朗伊斯兰共和国 (541,750)、欧盟知识产权局(EUIPO) (438,511) 和印度商标局 (424,583)。印度商标局超过日本成为商标申请总量第五大国。
 
Offices located in Asia accounted for 71.8% of all trademark filing activity in 2020, up from 41.3% in 2010. Europe’s share declined from 34.1% in 2010 to 14.7% in 2020. North America accounted for 5.9% of the world total in 2020, while the combined share of offices located in Africa, Latin America and the Caribbean, and Oceania was 7.7% in 2020.
亚洲的主管局占2020 年商标申请总量的71.8%,高于2010年的 41.3%。 欧洲申请总量从 2010年的34.1%下降到2020年的 14.7%。 北美占世界申请总量的5.9%, 而非洲、拉丁美洲和加勒比地区以及大洋洲占世界申请总量的 7.7%。
 
The strong growth in global trademark filing activity is driven by robust growth in trademark filings in products and services related to advertising and business management; pharmaceuticals; surgical, medical and dental goods. The share of filings related to pharmaceuticals increased from 4.1% in 2019 to 4.6% in 2020, while that of surgical, medical and dental goods increased from 1.5% to 2.3%.
广告和商业管理服务、药品、外科、医疗和牙科用品相关商标申请量的强劲增长推动了全球商标申请量的强劲增长。与药品相关的申请份额从2019年的4.1%增加到2020年的4.6%,而外科、医疗和牙科产品的申请份额从1.5% 增加到2.3%。
 
There were an estimated 64.4 million active trademark registrations worldwide in 2020 – up 11.2% on 2019, with 30.2 million in China alone, followed by 2.6 million in the U.S., and 2.4 million in India.
2020 年全球约有6440万件有效商标注册 —— 比2019年增长了11.2%,其中仅中国就有 3020 万件,其次是美国 260 万件,印度 240 万件。

工业外观设计
Industrial Designs

An estimated 1.1 million industrial design applications containing 1.4 million designs were filed worldwide in 2020, representing a 2% year-on-year increase. China’s IP office received applications containing 770,362 designs in 2020, corresponding to 55.5% of the world total. It was followed by the EUIPO (113,196) and KIPO (70,821), USPTO (50,743) and Turkey (47,653).

2020 年全球提交的140 万件外观设计中,约有110 万件工业品外观设计,同比增长2%。2020年中国知识产权局共受理外观设计申请770362件,占世界总量的55.5%。紧随其后的是欧盟EUIPO (113,196) 、韩国KIPO (70,821)、美国USPTO (50,743) 和土耳其 (47,653)。
 
Among the top 10 offices, the U.K (+9.5%) and China (+8.3%) recorded strong growth in design filing activity in 2020, while Turkey (+3.1%), the Republic of Korea (+2.1%) and the U.S. (+1.8%) saw a modest growth.
在前10名主管局中,英国(+9.5%)和中国(+8.3%)2020 年的外观设计申请量强劲增长,土耳其(+3.1%)、韩国(+2.1%)和美国 (+1.8%) 则适度增长。
 
Offices located in Asia accounted for 70.9% of all designs in applications filed worldwide in 2020, up from 60.8% in 2010. Europe’s share declined from 31.5% in 2010 to 22.1% in 2020. The combined share of Africa, Latin America and the Caribbean, North America and Oceania was 7% in 2020.
亚洲各国主管局占2020 年全球外观设计申请总量的70.9%,高于2010年的60.8%。欧洲从2010 年的31.5%下降到2020年的22.1%。非洲、拉丁美洲和加勒比地区、北美和大洋洲的总份额为7%。
 
The total number of industrial design registrations in force worldwide grew by 11% in 2020 to reach around 4.8 million. The largest number of registrations in force was in China (2.2 million), followed by the U.S. (371,870), the Republic of Korea (369,526), Japan (263,307) and the EUIPO (251,692).
2020 年,全球有效的工业品外观设计注册总量增长了11%,达到约480 万件。有效注册数量最多的是中国(220 万),其次是美国(371,870)、韩国(369,526)、日本(263,307)和欧盟(251,692)。
 
Designs related to furniture and household goods (18.4%) accounted for the largest proportion of global filing activity in 2020; followed by textiles and accessories (14.1%); tools and machines (11.6%); electricity and lighting (9.8%) and construction (8.5%).
与家具和家居用品相关的外观设计(18.4%)占 2020 年全球申请总量的最大比例,其次是纺织品和配饰(14.1%),工具和机器(11.6%),电力照明(9.8%)和建筑(8.5%)。
植物品种
Plant Varieties

Around 22,520 plant variety applications were filed worldwide in 2020, up +5.1% on 2019. China’s relevant office received 8,960 plant variety applications in 2020, corresponding to 39.8% of the world total. China was followed by the Community Plant Variety Office of the European Union (CPVO; 3,427) and relevant offices of the U.S. (1,432), Ukraine (1,260) and the Netherlands (837).

2020年全球植物品种申请约22520件,比2019年增长5.1%。2020年中国知识产权局共受理植物品种申请8960件,占世界总量的39.8%。紧随其后的是欧盟共同体植物品种局(CPVO:3,427)、美国(1,432)、乌克兰(1,260)和荷兰(837)的等主管局。
 
Among the top 10 offices, six offices saw growth in filings between 2019 and 2020, with double-digits growth in Argentina (+18.8%) and China (+14.4%). Robust growth was also reported by the Netherlands (+9.1%), the Republic of Korea (+4.9%) and the Russian Federation (+4.6%).
在前10名主管局中,有6个主管局的申请量有所增长,其中阿根廷(+18.8%)和中国(+14.4%)实现了两位数增长。荷兰(+9.1%)、韩国(+4.9%)和俄罗斯联邦(+4.6%)也显示了强劲增长。
地理标志
Geographical Indications

Data from the 92 national and regional authorities show there are an estimated 58,800 protected geographical indications (GIs) in existence in 2020. GIs are signs used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin, such as Gruyère for cheese or Tequila for spirits. Germany (14,394) reported the largest number of GIs in force, followed by China (8,476), Hungary (7,566) and the Czech Republic (6,180).

来自 92个国家和地区主管局数据显示,2020 年约有 58,800 个受保护的地理标志。地理标志是用于具有特定地理来源并因此具有特定质量或享有声誉的产品的标志, 例如格鲁耶尔奶酪、或龙舌兰酒。德国(14,394)报告的有效地理标志数量最多,其次是中国(8,476)、匈牙利(7,566)和捷克共和国(6,180)。

GIs in force relating to “wines and spirits” accounted for around 56.1% of the 2020 world total, followed by agricultural products and foodstuffs (38.6%) and handicrafts (3.6%).
与“葡萄酒和烈酒”相关的现行地理标志约占2020年世界地理标志总量的56.1%,其次是农产品、食品(38.6%)和手工艺品(3.6%)。
总结
Conclusions

The Director General - Daren TANG of WIPO said that our mission is to develop a balanced and effective IP ecosystem and to ensure that IP, innovation and creativity act as powerful catalysts for jobs, investments, economic development and social vibrancy for everyone, everywhere. As we cast forward and towards what we hope will be a robust, sustainable and truly global economic and social recovery, the rich dataset of the World Intellectual Property Indicators report can help to guide policymakers and practitioners around the world. Inside, you will find key insights on the future direction of the global economy, as well as evidence of the increasingly important role that IP, innovation and creativity are playing in supporting economic, social and cultural development.

世界知识产权总干事-DAREN TANG说,“我们的使命是开发一个平衡而有效的知识产权生态系统,以确保知识产权、创新和创造力是就业、投资、经济发展和社会活力的强大催化剂,它适合所有人,且无处不在。随着我们向着我们所希望的强劲、可持续和真正的全球经济和社会复苏迈进,世界知识产权指标报告的丰富数据可以帮助指导世界各地的决策制定者和从业者。在里面,你会发现关于全球经济未来方向的重要见解,以及知识产权、创新和创造力在支持经济、社会和文化发展方面发挥越来越重要作用。”


    本文来源:

    https://www.wipo.int/pressroom/en/articles/2021/article_0011.html 

    https://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2021.pdf


    作者:IPRINTL-Elaine
    编辑:IPRINTL-Bill               

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