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WIPO发布2021年度世界知识产权报告:中国成功卫冕五项申请量冠军

IPRINTL
IPRINTL
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2021-11-12 18:45
2021-11-12 18:45
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Recently, WIPO released the 2021 World Intellectual Property Indicators. The report revealed that the Worldwide trademark-filing activity boomed in 2020, defying a global economic downturn and signaling vibrant entrepreneurship and the introduction of new goods and services in response to the pandemic.

最近,WIPO发布了2021年度世界知识产权报告。报告显示:尽管全球经济衰退,2020 年全球商标申请量却激增,这标志着充满活力的创业精神以及企业为应对流行病毒推出了新的商品和服务。
 
This authoritative report analyzes IP activity around the globe. Drawing on 2020 filing, registration and renewals statistics from national and regional IP offices and WIPO, it covers patents, utility models, trademarks, industrial designs, microorganisms, plant variety protection and geographical indications. The annual WIPI report collects and analyzes IP data to inform policy makers, business leaders, investors, academics and others seeking macro trends in innovation and creativity and helps policy makers and others plan for the future.”
这份权威报告分析了全球的知识产权申请量。 它利用国家和地区知识产权局和产权组织2020年的申请、注册和续展统计数据,涵盖了专利、实用新型、商标、工业品外观设计、微生物、植物品种保护和地理标志。一年一度的WIPI报告收集和知识产权数据分析,为决策制定者、商界领袖、投资者、学者和其他寻求创新和创造力宏观趋势的人提供了有效信息,有助于决策制定者和其他人对未来进行规划。
 
Trademark filing activity rose by 13.7%, patents by 1.6% and designs by 2% according to the WIPI, which compiles new data from some 150 national and regional authorities. WIPO’s World Intellectual Property Indicators Report (WIPI) also showed that patent and industrial designs filing activity rebounded in 2020, illustrating the resilience of human innovation even amid the dire global health situation.
WIPI 的数据汇编了大约 150 个国家和地区当局的新数据,数据显示商标年度申请量增加了13.7%,专利增加了1.6%,外观设计增加了2%。报告还显示,2020年专利和工业品外观设计申请量出现反弹,这表明即使全球健康形势严峻,但人类创新也具有弹性。
 
It is worth mentioning that China has successfully defended its first place in five IP applications including trademarks, patents, utility models, industrial designs, and plant varieties. This shows that China's plan to become a strong country in intellectual property has achieved its initial results.
值得一提的是,中国成功卫冕“商标、专利、实用新型、工业外观设计、植物新品种”等五项知识产权申请量的冠军。这表明,中国知识产权强国计划取得初步成果。
 
The following is the ranking of patents, trademarks, industrial designs, plant varieties, and geographical indications in 2020 and the specific growth.
以下是2020年各国专利、商标、工业外观设计、植物品种、地理标志申请量排名以及具体的增长情况。

专利
Patents

Worldwide patent-filing activity returned to growth in 2020 after the first dip in a decade in 2019, driven by a decline in China. In 2020, China’s IP office reported growth again with 1.5 million patent applications. This was 2.5 times more than the amount received by the patent office of the second leading country, the United States (USPTO; 597,172). The U.S. was followed by Japan (JPO; 288,472), the Republic of Korea (KIPO; 226,759) and the European Patent Office (EPO; 180,346). Together, these five offices accounted for 85.1% of the world total.

    Among the top 10 offices, only three offices – China (+6.9%), India (+5.9%) and the Republic of Korea (+3.6%) – recorded growth in applications in 2020, while Germany (–7.9%) and Japan (–6.3%) saw a steep declines.
Germany (62,105), India (56,771), the Russian Federation (34,984), Canada (34,565) and Australia (29,294) also featured among the top 10 offices.
全球专利申请量在2019年出现十年来的首次下滑后,2020年在中国的推动下恢复增长。2020年,中国知识产权局再次报告增长,中国专利申请达150万件,是世界第二大专利申请国-美国专利局(USPTO:597,172)收到的申请量的 2.5 倍。 紧随美国之后的是日本(JPO:288,472)、韩国(KIPO:226,759)和欧洲专利局(EPO:180,346)。 这五个主管局申请总量合计占全球总数的 85.1%。
在前十名主管局中,只有中国 (+6.9%)、印度 (+5.9%) 和韩国 (+3.6%) 三个主管局在 2020 年的申请量有所增长,而德国 (–7.9%) 和日本 (–6.3%) 出现了急剧下降。德国(62,105)、印度(56,771)、俄罗斯联邦(34,984)、加拿大(34,565)和澳大利亚(29,294)也跻身前十名。

Offices located in Asia received two-thirds (66.6%) of all applications filed worldwide in 2020 – a considerable increase from 51.5% in 2010 –driven by long-term growth in China as well as increased IP activity in other parts of Asia. Offices located in North America accounted for almost one-fifth (19.3%) of the world total, while those in Europe accounted for just over one-tenth (10.9%). The combined share of offices located in Africa, Latin America and the Caribbean, and Oceania was 3.2% in 2020. A decade ago, around five out of 10 IP applications were in Asia, last year, this number was close to 7 out of 10 IP applications.
在中国的长期增长以及亚洲其他地区知识产权申请量增加的推动下,2020年亚洲主管局占全球申请总量的三分之二(66.6%)—— 相较2010年的51.5%大幅增加。北美的主管局申请量约占全球申请总量的五分之一 (19.3%),而欧洲的主管局仅占全球申请总量的十分之一多点(10.9%)。2020年,非洲、拉丁美洲和加勒比地区以及大洋洲的主管局占全球申请总量的 3.2%。十年前,亚洲知识产权申请总量约占全球总量的十分之五,去年,亚洲知识产权申请总量约占全球总量的十分之七。
 
Focusing on filings abroad, which is an indication of a desire to expand in new markets, U.S.-based applicants filed the most equivalent applications abroad (226,297) in 2020, followed by Japan (195,906), Germany (99,791), China (96,268) and the Republic of Korea (80,133).
海外申请表明申请人希望开拓新市场,2020 年美国申请人在国外提交的同等申请数量最多(226,297),其次是日本(195,906)、德国(99,791)、中国(96,268) 和韩国(80,133)。
 
Patents in force worldwide grew by 5.9% to reach around 15.9 million in 2020. The highest number of patents in force was recorded in the U.S. (3.3 million), followed by China (3.1 million), Japan (2 million) the Republic of Korea (1.1 million) and Germany (0.8 million).
2020 年,全球有效专利增长5.9%,达到约1590万件。美国有效专利数量最多(330 万),其次是中国(310 万)、日本(200 万)、韩国(110 万)和德国(80 万)。
 
China saw the fastest growth in patents in force in 2020 (+14.5%), followed by Germany (+8.1%), the U.S. (+6.9%) and the Republic of Korea (+4.6%). Japan reported a small decrease (−0.7%) in 2020.
中国2020年的有效专利增长最快(+14.5%),其次是德国(+8.1%)、美国(+6.9%)和韩国(+4.6%)。日本在2020年小幅下降 (-0.7%)。
 
Computer technology was the most frequently featured technology in published patent applications worldwide, with 284,146 published applications followed by electrical machinery (210,429), measurement (182,612), digital communication (155,011) and medical technology (154,706).
计算机技术是全球已公布专利申请中最常见的技术,已公布的申请为284,146 件,其次是电机(210,429 件)、测量( 182,612)、数字通信(155,011)和医疗技术(154,706)。
商标
Trademarks

An estimated 13.4 million trademark applications covering 17.2 million classes were filed worldwide in 2020. The number of classes specified in applications grew by a remarkable 13.7% in 2020, marking an eleventh successive year of growth. Many countries around the global saw a considerable downturn in economic activity during the COVID-19 pandemic. In contrast, trademark filing activity grew substantially in 16 of the top 20 offices. In fact, 11 offices recorded double-digit growth in 2020, ranging from 12.2% in Germany to 44.3% in Indonesia. In most cases, growth in resident filings drove the overall growth.

2020 年,全球提交了约1340 万件商标申请,涵盖1720万个类别。申请指定的类别数量在 2020年显著增长了13.7%,连续第十一年实现增长。在COVID-19期间,全球许多国家的经济大幅下滑,然而前20名主管局中有16国的商标申请量却大幅增长。事实上,其中11个主管局的申请量呈两位数增长,从德国的12.2% 到印度尼西亚的 44.3%。,在大多数情况下,居民申请量的增长推动了整体增长。


China’s IP office had the highest volume of filing activity[1] with a class count of around 9.3 million; followed by the USPTO. (870,306), the Islamic Republic of Iran (541,750), the European Union Intellectual Property Office (EUIPO) (438,511) and the office of India (424,583). India’s office overtook Japan to become the fifth largest office for trademark filing activity.
中国知识产权局的申请量最高,约为930 万;其次是美国专利商标局(870,306)、伊朗伊斯兰共和国 (541,750)、欧盟知识产权局(EUIPO) (438,511) 和印度商标局 (424,583)。印度商标局超过日本成为商标申请总量第五大国。
 
Offices located in Asia accounted for 71.8% of all trademark filing activity in 2020, up from 41.3% in 2010. Europe’s share declined from 34.1% in 2010 to 14.7% in 2020. North America accounted for 5.9% of the world total in 2020, while the combined share of offices located in Africa, Latin America and the Caribbean, and Oceania was 7.7% in 2020.
亚洲的主管局占2020 年商标申请总量的71.8%,高于2010年的 41.3%。 欧洲申请总量从 2010年的34.1%下降到2020年的 14.7%。 北美占世界申请总量的5.9%, 而非洲、拉丁美洲和加勒比地区以及大洋洲占世界申请总量的 7.7%。
 
The strong growth in global trademark filing activity is driven by robust growth in trademark filings in products and services related to advertising and business management; pharmaceuticals; surgical, medical and dental goods. The share of filings related to pharmaceuticals increased from 4.1% in 2019 to 4.6% in 2020, while that of surgical, medical and dental goods increased from 1.5% to 2.3%.
广告和商业管理服务、药品、外科、医疗和牙科用品相关商标申请量的强劲增长推动了全球商标申请量的强劲增长。与药品相关的申请份额从2019年的4.1%增加到2020年的4.6%,而外科、医疗和牙科产品的申请份额从1.5% 增加到2.3%。
 
There were an estimated 64.4 million active trademark registrations worldwide in 2020 – up 11.2% on 2019, with 30.2 million in China alone, followed by 2.6 million in the U.S., and 2.4 million in India.
2020 年全球约有6440万件有效商标注册 —— 比2019年增长了11.2%,其中仅中国就有 3020 万件,其次是美国 260 万件,印度 240 万件。

工业外观设计
Industrial Designs

An estimated 1.1 million industrial design applications containing 1.4 million designs were filed worldwide in 2020, representing a 2% year-on-year increase. China’s IP office received applications containing 770,362 designs in 2020, corresponding to 55.5% of the world total. It was followed by the EUIPO (113,196) and KIPO (70,821), USPTO (50,743) and Turkey (47,653).

2020 年全球提交的140 万件外观设计中,约有110 万件工业品外观设计,同比增长2%。2020年中国知识产权局共受理外观设计申请770362件,占世界总量的55.5%。紧随其后的是欧盟EUIPO (113,196) 、韩国KIPO (70,821)、美国USPTO (50,743) 和土耳其 (47,653)。
 
Among the top 10 offices, the U.K (+9.5%) and China (+8.3%) recorded strong growth in design filing activity in 2020, while Turkey (+3.1%), the Republic of Korea (+2.1%) and the U.S. (+1.8%) saw a modest growth.
在前10名主管局中,英国(+9.5%)和中国(+8.3%)2020 年的外观设计申请量强劲增长,土耳其(+3.1%)、韩国(+2.1%)和美国 (+1.8%) 则适度增长。
 
Offices located in Asia accounted for 70.9% of all designs in applications filed worldwide in 2020, up from 60.8% in 2010. Europe’s share declined from 31.5% in 2010 to 22.1% in 2020. The combined share of Africa, Latin America and the Caribbean, North America and Oceania was 7% in 2020.
亚洲各国主管局占2020 年全球外观设计申请总量的70.9%,高于2010年的60.8%。欧洲从2010 年的31.5%下降到2020年的22.1%。非洲、拉丁美洲和加勒比地区、北美和大洋洲的总份额为7%。
 
The total number of industrial design registrations in force worldwide grew by 11% in 2020 to reach around 4.8 million. The largest number of registrations in force was in China (2.2 million), followed by the U.S. (371,870), the Republic of Korea (369,526), Japan (263,307) and the EUIPO (251,692).
2020 年,全球有效的工业品外观设计注册总量增长了11%,达到约480 万件。有效注册数量最多的是中国(220 万),其次是美国(371,870)、韩国(369,526)、日本(263,307)和欧盟(251,692)。
 
Designs related to furniture and household goods (18.4%) accounted for the largest proportion of global filing activity in 2020; followed by textiles and accessories (14.1%); tools and machines (11.6%); electricity and lighting (9.8%) and construction (8.5%).
与家具和家居用品相关的外观设计(18.4%)占 2020 年全球申请总量的最大比例,其次是纺织品和配饰(14.1%),工具和机器(11.6%),电力照明(9.8%)和建筑(8.5%)。
植物品种
Plant Varieties

Around 22,520 plant variety applications were filed worldwide in 2020, up +5.1% on 2019. China’s relevant office received 8,960 plant variety applications in 2020, corresponding to 39.8% of the world total. China was followed by the Community Plant Variety Office of the European Union (CPVO; 3,427) and relevant offices of the U.S. (1,432), Ukraine (1,260) and the Netherlands (837).

2020年全球植物品种申请约22520件,比2019年增长5.1%。2020年中国知识产权局共受理植物品种申请8960件,占世界总量的39.8%。紧随其后的是欧盟共同体植物品种局(CPVO:3,427)、美国(1,432)、乌克兰(1,260)和荷兰(837)的等主管局。
 
Among the top 10 offices, six offices saw growth in filings between 2019 and 2020, with double-digits growth in Argentina (+18.8%) and China (+14.4%). Robust growth was also reported by the Netherlands (+9.1%), the Republic of Korea (+4.9%) and the Russian Federation (+4.6%).
在前10名主管局中,有6个主管局的申请量有所增长,其中阿根廷(+18.8%)和中国(+14.4%)实现了两位数增长。荷兰(+9.1%)、韩国(+4.9%)和俄罗斯联邦(+4.6%)也显示了强劲增长。
地理标志
Geographical Indications

Data from the 92 national and regional authorities show there are an estimated 58,800 protected geographical indications (GIs) in existence in 2020. GIs are signs used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin, such as Gruyère for cheese or Tequila for spirits. Germany (14,394) reported the largest number of GIs in force, followed by China (8,476), Hungary (7,566) and the Czech Republic (6,180).

来自 92个国家和地区主管局数据显示,2020 年约有 58,800 个受保护的地理标志。地理标志是用于具有特定地理来源并因此具有特定质量或享有声誉的产品的标志, 例如格鲁耶尔奶酪、或龙舌兰酒。德国(14,394)报告的有效地理标志数量最多,其次是中国(8,476)、匈牙利(7,566)和捷克共和国(6,180)。

GIs in force relating to “wines and spirits” accounted for around 56.1% of the 2020 world total, followed by agricultural products and foodstuffs (38.6%) and handicrafts (3.6%).
与“葡萄酒和烈酒”相关的现行地理标志约占2020年世界地理标志总量的56.1%,其次是农产品、食品(38.6%)和手工艺品(3.6%)。
总结
Conclusions

The Director General - Daren TANG of WIPO said that our mission is to develop a balanced and effective IP ecosystem and to ensure that IP, innovation and creativity act as powerful catalysts for jobs, investments, economic development and social vibrancy for everyone, everywhere. As we cast forward and towards what we hope will be a robust, sustainable and truly global economic and social recovery, the rich dataset of the World Intellectual Property Indicators report can help to guide policymakers and practitioners around the world. Inside, you will find key insights on the future direction of the global economy, as well as evidence of the increasingly important role that IP, innovation and creativity are playing in supporting economic, social and cultural development.

世界知识产权总干事-DAREN TANG说,“我们的使命是开发一个平衡而有效的知识产权生态系统,以确保知识产权、创新和创造力是就业、投资、经济发展和社会活力的强大催化剂,它适合所有人,且无处不在。随着我们向着我们所希望的强劲、可持续和真正的全球经济和社会复苏迈进,世界知识产权指标报告的丰富数据可以帮助指导世界各地的决策制定者和从业者。在里面,你会发现关于全球经济未来方向的重要见解,以及知识产权、创新和创造力在支持经济、社会和文化发展方面发挥越来越重要作用。”


    本文来源:

    https://www.wipo.int/pressroom/en/articles/2021/article_0011.html 

    https://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2021.pdf


    作者:IPRINTL-Elaine
    编辑:IPRINTL-Bill               

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跨境电商行业,近年来正在陷入“规模向上、利润向下”的怪圈。根据Marketplace Pulse的数据,2026年受调的年收入超20亿美元的181家电商平台卖家中,有高达69%的卖家利润表现不佳,其中有38.1%的卖家收入、利润双双下滑,同时还有30.9%的卖家收入虽有所增长,但利润率却停滞不前、甚至有所下降。图源:Marketplace Pulse在行业整体利润走低的背景下,亚马逊美国站多个核心类目的卖家也都感受到了经营压力。从家居厨房到办公用品,再到玩具品类,“盈利难”已成为诸多跨境卖家面临的共同挑战。
28天卖了50万,中式菜刀在TikTok美区太好赚了!
中国菜刀在TikTok火了,跨境卖家靠其入账上百万
存跌落风险,美国CPSC紧急召回亚马逊在售儿童餐椅
美国消费品安全委员会宣布召回PandaEar品牌两款便携式挂桌儿童餐椅,原因是产品存在严重跌落风险,可能导致婴儿受伤甚至死亡。此次召回涉及约9700件产品,召回日期为2026年5月21日。
“多功能”护肤彩妆受欢迎,85%消费者开始关注成分
GlobalData发布的报告显示,将护肤与彩妆结合的“混合美妆”正在全球范围内快速升温。随着消费者开始追求更简单、更高效的个人护理流程,多功能产品正在成为越来越多消费者的新选择。
AMZ123《全球电商市场报告——俄罗斯篇》
全球格局也在分化。新兴市场依靠渗透率提升释放空间,成熟市场则在消费习惯与渠道格局的更迭中重塑增长逻辑。社交化购物、价格敏感度提升、平台多元化交织,使用户行为与市场秩序进入重构周期。
《美国电商领域美妆行业现状》PDF下载
“2025 年是护肤品风靡市场的一年。从去角质产品、精华液到红光美妆仪和韩式美妆热潮,所有人都热衷于追求有光泽的肌肤。消费者希望拥有真正有效的产品,而且喜欢在购买前先试用迷你装或套装。与此同时,A 正在悄然主导一切。
《韩国电商市场数据月报》PDF下载
韩国拥有全球第五大电子商务市场,2024年电商销售额超过千亿美元,预计到2026年将超过1600亿美元。这种快速增长主要得益于韩国高达97%的互联网普及率和对5G技术的早期采用。韩国消费者的购物习惯正迅速向线上转移,2023年线上购买已占总销售额的50.5%。此外,中韩自由贸易协定的签订进一步促进了两国之间的贸易合作,降低了关税壁垒,为中国品牌出海进入韩国市场创造了有利条件。
《出海中东指南》PDF下载
2025年开年以来,美国关税政策持续收紧,中美贸易关系的不确定性加剧,依赖美国市场的中国跨境卖家面临利润压缩与合规风险的双重挑战。在中美贸易摩擦持续深化的背景下,中东电商市场正成为跨境卖家多元化布局的战略要地。
《TikTok Shop 2024-2025西班牙站点报告》PDF下载
在全球社交电商高速发展的时代浪潮中,TikTok已然崛起为品牌与消费者深度互动的重要阵地。TikTok不仅重塑了用户的消费习惯,更开创了"发现式购物"的新模式,为品牌营销带来了前所未有的机遇与挑战
《2026全球女士内衣市场洞察白皮书》PDF下载
全球女士内衣市场正经历从基础功能型向场景驱动型的深刻变革。消费者需求持续向舒适性、功能细分及情感价值融合演变,推动品类创新与市场扩容。传统内衣巨头增长承压,以科技创新为核心的新兴品牌快速崛起,行业竞争格局加速重构。供应链向区域化与敏捷化调整,舒适革新、工艺创新、智能应用与可持续发展成为产品升级与品牌差异化的关键路径。
《TikTok Shop 2026 东南亚跨境出海经营白皮书2.0》PDF下载
在全球电商市场,TikTokShop正展现出强劲的发展活力。依托多场域电商经营模式,众多商家实现了业务的快速增长。白皮书系列依托于系统性梳理成功商家的实践经验与运营策略,希望助力更多商家高效入局,实现可持续发展。
《美客多墨西哥市场趋势洞察》PDF下载
美客多远不止是一个电商平台。这里映射着数百万墨西哥消费者的潮流趋势、喜好变化和日常消费选择。
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