亚马逊“高退货率标签”致转化率暴跌？如何安全移除？

匿名用户

可以试一下开会员专享，就是现在的价格折扣，这样他们买的时候就看不到这个标了，因为会有两个价格，而且价格低转化也会高一点，销量起来等三个月标就消失了。你用手机看下，开了之后会有两个价格，一个是Regular Price，一个是Prime Member Price，优先显示的是Prime Member Price，这个价格下面就没了

阳光老男孩

为了这个退货标签，我开了数不清的case了，目前唯一有效的方式就是站外冲一波销量。实际上只要过去30天退货低于类目平均值，在下次更新之前，这个标签就没有了，我们开case不到一周时间，这里出来的退货原因，不想要，买错了，无法接收的，瑕疵，少配件等等原因。做站外用了差不多一周时间。后来一周内就没有高退货标签了。我知道有人报了WOOT还是不行，整体还是退货率高。

建议的优化方面：重点分析退货的原因；如尺寸大小，颜色差异，安装，配件等等。
这个问题客服当时给我们的好回复是系统基于销量，退货在一定时间段内抓取的数据，暂时没有相关申诉团队处理。

匿名用户

lwjhnb - 顶级牛马

有一篇case模板，但是大概率会回复你无法人工干预，属于是试试
Dear Amazon Seller Performance Team,
I hope this message finds you well. I am writing to respectfully request the removal of the “Frequently Returned Item” label from my ASIN, ****（Asin号）. I have reviewed the data associated with my product and would like to clarify some points that I believe warrant a reconsideration of this label.
Buyer's Feedback: As per the Buyer’s Voice page, my product currently has a customer dissatisfaction rate of only **%（买家不满意率，不要写退货率）, which is within acceptable limits for product returns. This indicates that the majority of customers are satisfied with the product.
Product Quality and Design: I have thoroughly reviewed the quality and features of my product, and I take great pride in ensuring it meets high standards. There have been no significant changes or issues raised in the recent customer feedback that would warrant such a high return rate.
Customer Support and Resolution: In cases where customers have raised concerns, I have actively engaged with them to resolve any issues and offer solutions such as refunds or replacements. My team is committed to maintaining a positive relationship with buyers and addressing concerns promptly.
Given the low dissatisfaction rate, the continued focus on customer service, and the quality of the product, I believe the “Frequently Returned Item” label does not accurately reflect the overall customer experience with this ASIN.
I kindly ask for a review of my product’s performance and request that the “Frequently Returned Item” label be removed. Thank you for your understanding and for considering my request.
Best regards,
[Your Name]
[Your Seller Name]

匿名用户

除非服务商说是有内部人员可以帮忙去除掉但是不太稳定有可能还会出现，好像只能够通过降低退货率来解决了，而且这玩意好像还有滞后性你一段时间内提高销量看上去整体退货率下降可是亚马逊感觉还是会过一段时间才会取消掉这个标记，只能说优化产品（包装 产品的质量 尺寸）给与买家更好的购物体验 比其他卖家的退货率低的多一些才能稳稳的解决这样的问题

匿名用户

不是说超就一定标，或者超几个月就标，在所有高于平均退货率的商品中，退货率最高的25%的会显示“高退货率”的标签，针对的是过去12个月内完成配送的产品数（units）多于250个的商品