2024年外贸人必备开发模板，专治客户已读不回！附激活客户方法+爆款开发信模板！

Hello, Dear XXX,

This is Spark from ABC company, Glad to know you from my friend Kevin(给客户一种真实亲切的感觉，是朋友介绍的) that you are a wonderful artist sculpture in Mexico. We are leading professional manufacture of some product in China more than 16 years.

As we know you use a lot of Smooth-on silicone for sculptures casting, right?

Here I’m glad to tell you that our silicone RTV-123 is very similar to MM25, but price is much cheaper than it(产品亮点)；And the 2nd distributor CBD in UK have always bought us 3~5tons/month instead of Smooth-on Silicone. (客户鉴证我司产品的价值魅力) so, we are 100% confident(百分百的相信) that you will quite happy with it. Would you like to have a try?

If so, free sample & quotation will be sent for your evaluation. (用免费样品吸引)Sincerely,Spark

思考：为什么不用competitive而用much cheaper?

Warm Tips：

1.新产品最好也是有针对性的发给不同客户的市场；

2.特色卖点也要结合当地市场的喜好,特色卖点一般最多不超过4个,以3个最佳,如果罗列太多的特色卖点就相当于没有重点突出,也会让客户感觉产品的真实性；

3.最好附上图文并茂的图片,让客户更加直观的了解；

4.如果产品款式很多,可以做成彩页以附件的形式发送,多角度的展示产品。

Hello Dear Igor,

This is Spark from XXX Silicone rubber Manufacturer more than 16 years.

Glad to know your information from website and know that you are a distributor of Kevin.

We are happy to share you our new hot selling Silicone A and B in UK, which is wonderful for climbing holds casting. As we know more and more Americans love sports climbing, so we are wondering if this kind silicone will be good market in USA soon. (新产品作为一种市场信息的分享给客户)

Competitive Advantage---(特色卖点)

1.)

2.)

3.)

Data Sheet---(产品参考)

XXXXXXXX

Any interested free sample & price will be sent for evaluation.

Thanks & Best regards,

Spark

此类件的作用：

1.老客户的二次开发

2.贸易商的开发

3.客户维护

Hello Dear Peter,

Long time no contact. How are you? and how is your business market going?

Hope Beautiful!

We just came back a EU Molds Exhibition/ visit （ 展会或拜访） in Korea, I'm so happy to share some useful information with you as follows------

Dow-Corning vs Smooth-on Silicone

Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Xxxxxxxxxx

1:1 Silicone will be trend of the market 

Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Xxxxxxxxxx

Our New research products—

Never being thicker silicone within 1.5 years silicone become to our top star products. We are wondering if your customer will also like it ?

Any interested, free sample & price will be sent for evaluation.

Warm Tips:

1.此类开发信要求对客户市场或是具体用途中出现的问题有专门的研究分析；

2.有针对性的问卷式开发信能真正帮客户解决问题，回复率一般都非常高；

3.你们产品的某些独特卖点刚好能击中客户的某些痛点，能帮到客户解决实际；

4.问题，有可能是某项技术的图片，也有可能是某些证书，也可能是融资性的 

5.付款方式等都可以这类问题去写这种开发信。

Hi Mark,

Have you always suffered these problems during your mold making of silicone— 1. Oily?

White Stains in the artificial stones?

xxxxxxxxxx

xxxxxxxxxx

If so, congratulations to you to find a good supplier!

We XXX Silicone can just help you solve all the problems above.

If any interested, more products specification as well as price, sample will be sent for your reference.

活学活用双向主动/被动语态

If so, congratulations to you to find a good supplier!

We XXX Silicone can just help you solve all the problems above

VS

We are glad to tell you that we XXX Silicone can just help you solve all the problems above.

（生意是双向的,作为供应商我们希望找到开发优质的3A客户，同样的客户也希望找到稳定又有保障，能为客户解决问题的供应商，所以希望大家多用一些这类双向被动语态）

Eg. You will quite happy with it.

We think you will also don't want to miss this opportunity, will you?

Since you are such wise businessman, we believe you will make the best choice.