英语水平对于一个SEO或者内容站长真的那么重要吗？

今天打开Facebook的TASS群（国外版），看到一个圈友点赞了我的一条评论，而且是我2年前回复的，出于好奇心，我也点开帖子看了看。

感觉这个帖子的问题，也是我们国内很多读者的疑惑，至少从我的读者来信记录里，我能清楚的感觉到：大家对于英文写作、高质量的内容、以及经营一个成功的英文内容站需要站长具备哪些特质。。等等都很好奇。

所以，今天就贴出来给大家看看。

题主的问题

My mother tongue isn't English, despite being married to an Irish man and living in English-speaking countries for years, writing an English article is harder than speaking English for me but I'm working on it, I know practice makes it better, just want to know if anyone has been through the similar stage like I'm now?

我的回答

My mother tongue isn’t English either, and I didn’t even have the chance to travel to an English speaking country when I first got started with content sites. Language is important, but not that important when it comes to growing your business. I’d give English 3/10, and implementation 7/10 mindset 8/10 management skills 9/10 perseverance 10/10 if I were to weigh the factors in deciding the success of an authority site. 

Just like speaking, writing is a skill that requires lots of practice. Don’t try to perfect it in the short time, you just can’t. The mindset I’d recommend you to switch about writing articles is — making fewer mistakes day by day, other than making much progress day by day. Read it twice and you’ll understand what I mean. 

Plus, these years web users are less picky about whether you write correct sentences, they love storytelling, they love step-by-step guides, they love content that’s simple to digest and easy to implement. So the key is to structure the content in a way that suites your target audiences’ taste. And like Gael said in a video (not sure which one), that’s what most pro writers lack. I’ve been managing a team of ~10 writers/editors for more than three years and I totally agree with Gael. English grammar issues can be easily fixed by a tool like Grammarly or a real person like an editor, but your content ideas/structures won’t. 

Final point: we have to admit it, no matter how much efforts we put in English writing, we just can’t write as good as pro native speakers, same with English speaking, if you grow up in a non-English country, your speaking ability won’t reach the highest level no matter how long you’ve been living in a English speaking country. But that’s okay, hire the pros to do the parts that they are best at and enjoy the most. You are in the right group with lots of peers who are good at hiring and managing, learn from them 🙂

如果没时间读完的话，我快速总结几句。

1. 想要成功经营一个英文内容站，重要的因素排序如下：

• Perseverance 10/10（坚持）

• Management Skills 9/10（管理技能）

• Mindset 8/10（思维）

• Implementation 7/10（动手实践）

• 。。。（还有若干因素在这里）
  

• English 3/10（英语水平）

2. 不是说英语水平不重要，如果你连基本的表达沟通都有障碍，那确实会是阻碍你继续前进，但我的意思是：它不是决定性因素。

比如：我所知道的英文内容站长，最成功的一个，来自丹麦，英语不是他的母语，而且他才24岁，进入SEO行业才短短5年时间，我敢自信地说，他的商业知识和管理技能肯定没有我丰富，英语水平也没有比我高多少，但他做得确实比我好很多。

3. 语言不是知识，只是沟通工具而已。

学习多门语言固然有很多好处，但语言真的不是知识，你的思维方式、逻辑思维、管理经验、甚至成长经历等等比能流利的说一口英语重要的多。

建议大家不要本末倒置，把宝贵的资源和时间放在不那么重要的事情上面。