欧盟正式调查这家头部跨境平台

马年开局的这起调查，是提醒也是契机。它告诉所有出海企业，走向全球市场，既要发挥自身的商业模式优势，更要尊重并适配当地的法律规则与监管逻辑。Shein的合规之路，也将为后续中国数字企业出海提供重要参考：只有把合规做在前面，把责任扛在肩上，才能在全球市场走得更稳、更远。

原文如下：

Commission launches investigation into Shein under the Digital Services Act
Brussels, 17 February 2026
Today, the European Commission has opened fomal proceedings against Shein, under the Digital Services Act,for its addictive design,the lack ofransparency of recommender systems, as well as the sale of illegal products,including child sexual abuse material More specifically,the investigation will focus on the following areas:
The systems Shein has in place to limit the sale of illegal products in the European Union, including content which could constitute child sexual abuse material,such as child-like sex dolls.The risks linked to the addictive design of the service, including giving consumers points or rewards for engagement, as well as the systems Shein has in place to mitigate such risks. Addictive features could have a negativeimpact on users'wellbeing and consumer protection online.
The transparency of the recommender systems that Shein uses to propose content and products to users. Under the DSA. Shein nnust disclose the main parameters used in its
recommender systems and it must provide users with at least one easily accessible option that is not based on profiling for each recommender system.
The Commission will now carry out an in-depth investigation as a matter of priority.The opening of formal proceedings does not prejudge the outcome.
Coimisiun na Mean,the Digital Services Coordinator for Ireland,will also be associated to the of Shein in the EU Commission investigation as the national Digital Services Coordinator in the country of establishment
Next steps
After the formal ooening of oroceedinas. the Commission will continue to gather evidence. for
monitoring actions or interviews. example by sending additional requests for information to Shein or third parties or conducting The opening of formal proceedings empowers the Commission to take further enforcement steps, including interim measures or the adoption of aon-compliance decision.The Commission is also empowered to accept commitments made by Shein to remedy matters subject to the proceeding
The DSA does not set any legal deadine for bringing formal proceedings to an end.The duration of an which the company concerned coooerates with the. in-depth investigation depends on several factors,including the complexity of the case,the extent to Commission and the exercise of the riohts of defense.Moreover,the opening of formal proceedings does not prejudge its outcome or any other proceedings that the Commission may decide to initiate under other articles of the DSA. Background
Today's decision follows preliminary analyses of the risk assessment reports provided by Shein,the

parties. replies to the Commision's formal requests for information,as well s information shared by third The Commission sent three requests for information to Shein on28June2024,6February2025and26 November 2025 seeking more information on the company's compliance with the DSA,in particular in relation to consumers'and minors'protection,and on the transparency of its recommender systems